Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
This talk was given at the Swift Paris meetup in October 2018.
Earlier this year, shiny animated cards started appearing in Zenly and now they’re all over the app! This talk reveals the origin of the idea, the tricks behind the execution and how the cards evolved through multiple iterations.
Learn more about Mobile Growth: http://mozza.io
How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business. Don't forget that growth is a mindset, hacks don't last ;)
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at TheFamily, one of the best French startup accelerators (Paris).
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
Mobile Gamification - How The Best Apps Nailed It (Waze, Duolingo, Tinder, Sn...Mozza
Mozza has analyzed the way 12 of the most successful mobile applications used gamification to generate growth - for activation, retention, monetization and virality.
Discover more growth recipes on http://mozza.io
We talk about: Waze, Duolingo, Tinder, Snapchat, Foursquare, Zenly, Tribe, LinkedIn, Houseparty, Freeletics, Sounds and Starbucks.
This talk was given at the Swift Paris meetup in October 2018.
Earlier this year, shiny animated cards started appearing in Zenly and now they’re all over the app! This talk reveals the origin of the idea, the tricks behind the execution and how the cards evolved through multiple iterations.
Learn more about Mobile Growth: http://mozza.io
How to grow your mobile app user base? From acquisition, to activation to retention and virality: I went through several interesting growth tactics I discovered recently. Get inspiration and adapt these ideas to your business. Don't forget that growth is a mindset, hacks don't last ;)
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at TheFamily, one of the best French startup accelerators (Paris).
12 Mobile Growth Tactics for App Launch, Acquisition and RetentionAdrien Montcoudiol
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
Andy Raskin has led strategic story training at Uber, Intel, Yelp, General Assembly and Stanford and called this the greatest sales pitch he's seen all year. Have a look.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
Andy Raskin has led strategic story training at Uber, Intel, Yelp, General Assembly and Stanford and called this the greatest sales pitch he's seen all year. Have a look.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel.
View the Udemy course for over 2 hours of additional material: https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/
To learn more about Digital Intent, visit http://www.digintent.com.
To learn more about Sean, visit http://www.sean-johnson.com
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
***Check out our 2018 Mobile Growth Handbook: http://branch.app.link/mgh18.
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth. To download the PDF: https://branch.app.link/TtBGiYdhcv
by Henning Muszynski, Lukas Masuch and Benjamin Raethlein
Original live presentation during GDG Devfest Karlsruhe 2015: https://www.youtube.com/watch?v=OHQNGhizOTY
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
Growth Hacking 101 - scale your app from zero to hero
This talk gives insights about various growth hacks successfully applied by startups and big players. Suitable for newcomers and experienced marketing professionals.
Talk at Google Developer Group Devfest 2015
Together with Lukas Masuch and Benjamin Raethlein
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
An introduction to applying lean startup principles to mobile app development. Covers a general introduction followed by specific tips around challenges with testing apps that are heavy on user experience, testing app distribution, testing core loops, leveraging a concierge approach, choosing which app platforms to start with, mobile app prototyping tools, and avoiding a big bang launch.
This was prepared for a workshop at Lean Startup Machine, Bangalore. The accompanying blog post may be found here: http://arg0s.in/why-im-a-mentor-at-lean-startup-machine-bangalore.html
13. user testing
!
qualitative testing
6 months before launch
Goals:
Gather 50-150 beta users you can talk to on a regular basis.
Search for hooks (3 days of active use) & must-haves (3 weeks)
Identify core product value.
14. user testing
!
qualitative testing
6 months before launch
Tools:
!
Testflight
(up to 1000 beta testers for free based on email address)
Diawi
PreApps (community of early adopters)
15. user testing
!
quantitative testing
4 months before launch
Goals:
Test your app with 5-10k unbiased users.
Get actionnable stats on conversion rates and retention.
!
20. Originally, Mailbox planned to charge $3 for the app, but
that changed after its debut video attracted more than 1
million views.
!
!
“We originated too much interest too fast,” Underwood
said.
!
!
So instead of charging on day one and potentially crashing
its servers (which would greatly damage the brand), the
team decided to make the app free but give people access
at a slower rate.
21. The bandwagon effect
“The bandwagon effect is a phenomenon whereby the rate of
uptake of beliefs, ideas, fads and trends increases the more that
they have already been adopted by others.” (Wikipedia)
24. If you are not embarrassedby the first
version of your product,you've launched
too late.
- ReidHoffman.
“
only if you’re looking
for product-market fit.
27. PR
PERFECT EMAIL TO BLOGGERS: SHORT & INFORMATIVE
!
What is your app: 3 lines
Why it is cool: 3 lines
Link to App Store (generic > your landing page)
Pictures
Youtube video link (appears on Gmail)
No PDF or word document
!
Good timing: early in the week (avoid Apple keynote…)
Great timing: newsjacking (ex: Lima during NSA scandal)
28. PR
RESOURCES:
!
Great guide to PR: bit.ly/guidetopr
List of blogs to get reviews: bit.ly/getappreviews
!
TOOLS:
!
BuzzSumo
Little Bird / NeoReach
PlaceIt
33. last week of 2013 (featured):
2.8 Million downloads
34. Build a great app (excellent UI & UX)
Use latest iOS innovations: iCloud, Game Center,
Passbook, Apple Pay, Touch ID.
Be universal: iPhone and iPad, EN/FR/ES/DE/IT
iOS only
Get in touch with Apple: 3 weeks before, at least.
increase chances
38. App Store:
!
- Keywords in the app’s
keyword set
- Keywords in the app’s
title
- Nb of downloads on a
specific period of time
- Rating
Google Play Store:
!
- Total nb of downloads
- App quality (engagement,
uninstalls…)
- Rating
- Keywords
- Nb of backlinks
- Social proof (G+ & FB)
Ranking algorithm
RESOURCES: AppCodes, AppAnnie, bit.ly/asocheatsheet
39. LOCALIZATION
After a week for iPhone.
(Study based on 200 apps, 2012 - Distimo)
the immediate impact of adding the native language
DOWNLOADS REVENUE
40. 7 languages = 76%
of the market
LOCALIZATION
English, Chinese, Japanese, Spanish, German, French, Russian
45. REVIEWS
Fight negative reviews.
App in the Air tactics: find them and change
their mind:
- look for the nickname on Google
- naming convention: “jdoe” => search “doe” in DB
- use country in search
- use social apps commented by this user
54. 20% of your “users”
will open your app
only once
Source: Localytics
55. you should spend 50%
of your work on the
first 60 seconds on
your app
56. !
!
During the sign up flow, you have more
attention from your users than you will ever
again. Don’t make it as short as possible!
Help them learn the product in a
meaningful way.
Onboarding goals:
57. !
1. Explain how your application works.
2. Motivate your users to get started.
3. Let your users know how to get
help, if and when they need it.
Onboarding goals:
65. Tap in the address book
Have people send SMS invitations to
their friends containing the download
link and experience conversion rates
from 30 – 50%.
Source: http://bit.ly/1udykIh
71. “You can't share a URL on Instagram or Snapchat
Chat, but you can share a photo. We knew the
novelty of screenshoting would be our biggest
hurdle but also saw once people learned it became
our A+ feature.”
!
Josh Miller (Product at FB)
72. bring the experience to non-users
Blab enables non-users to watch videos sent by
users without downloading the app.
73. bring the experience to non-users
Tinder’s matchmaker enables non-users to be matched
with other people by friends using the app.
81. understand your users
1. Isolate the most active users
2. Analyse their data, talk to them and find patterns.
3. Analyse the lest active users and find patterns.
4. Encourage active behavior
5. Optimize
82. understand your users
Twitter: way better results when 1/3 of the
people you follow get to follow you back.
Secret: 90% of users that engage in a
conversation come back within the week, often
several times per day.
94. gamification
Foursquare
Rivalry is a great motivating
factor, which is why the best
online businesses have learned
to harness it. Collecting points,
chasing people in rankings and
contributing to common
results keep users engaged.
95. Create a habit
Shopkick (in-store discounts)
Problem: most people don’t go
shopping every day.
Solution: redesign the app for a
daily use to create an habit.
So they launched a feed of
discounts on the app and they
focused on content. It may not be
the core value of the product, but
it creates habit and more people
then open the app in store.
96. in a nutshell
1. build your product right
2. understand your users
3. optimize