By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
The story of building the new design philosophy in Microsoft that was broadly accepted and followed by other brands. The new approach focuses on content and minimalism
Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI design that stops you to browse that mobile app. UI and UX design plays a crucial role in mobile app development. A mobile app is nothing without these two aspects basically. AppClues Infotech is one of the best company to develop a creative & dynamic mobile app designs.
Why UI & UX Design Matters? For building digital and software productsBoldare
Ever stopped to think about good design? And how rare it sometimes seems to be?
A well-designed digital product does more than just function, it does so reliably and with a UX that gives the user exactly what they need and want (and often, more). In a world flooded with cheap products that do the bare minimum, a truly well-designed product stands out.
When you’re building digital products, good design matters. Investing in UX design during the initial development reduces overall costs, increases sales conversions, can boost customer loyalty, reduce the time to market, and increase ROI. This is why, at Boldare, we are intensely committed to great design.
You can check the full version at: https://boldare.click/whydesignmatters-ss
--
Join Boldare's newsletter to learn about a C-level point of view on user-centered design, software outsourcing services and the future of business.
Subscribe now --> https://go.boldare.com/newsletter-slideshare/
--
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
10 Design Trends 2015 - UX & UI Trends for Mobile SolutionsDMI
Do you create or provide a mobile app or web solution? Even if you already have the user interface (UI) and user experience (UX) nailed down to a T, you're never quite finished. With different design elements and solutions going in and out of fashion, you constantly have to ensure that your solution doesn't start to feel dated.
Here's our shortlist of the most exciting things going on in UX/UI Design right now and what we can expect to see in this space in a not too distant future!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
The story of building the new design philosophy in Microsoft that was broadly accepted and followed by other brands. The new approach focuses on content and minimalism
Have you ever come across a mobile app that is intense and eye-catchy? It is all because of mesmerizing UX/UI design that stops you to browse that mobile app. UI and UX design plays a crucial role in mobile app development. A mobile app is nothing without these two aspects basically. AppClues Infotech is one of the best company to develop a creative & dynamic mobile app designs.
Why UI & UX Design Matters? For building digital and software productsBoldare
Ever stopped to think about good design? And how rare it sometimes seems to be?
A well-designed digital product does more than just function, it does so reliably and with a UX that gives the user exactly what they need and want (and often, more). In a world flooded with cheap products that do the bare minimum, a truly well-designed product stands out.
When you’re building digital products, good design matters. Investing in UX design during the initial development reduces overall costs, increases sales conversions, can boost customer loyalty, reduce the time to market, and increase ROI. This is why, at Boldare, we are intensely committed to great design.
You can check the full version at: https://boldare.click/whydesignmatters-ss
--
Join Boldare's newsletter to learn about a C-level point of view on user-centered design, software outsourcing services and the future of business.
Subscribe now --> https://go.boldare.com/newsletter-slideshare/
--
IxD & UX Design - Personifying Digital InteractionsJayan Narayanan
Interaction design is one of the most challenging area in digital space. Especially when we understand the context of complex lifestyle we are living. It is my try to understand what is happening in the area of interaction design and how design principles & psychological approaches can help us on this area.
Originally this presentation created for present in person in front of a group of people hence you may find some gaps in continuity. I am in a process in fixing these gaps - meanwhile please let me know your views and opinion on the topic / presentation.
Your app is not modern unless it looks modern. That's why it's so important to stay on top of the latest app design trends, including what's in store for us in 2021. The question is, how can you predict the popular visual styles of tomorrow today?
Who would know better than the application designers themselves? We asked the 99designs community of freelance app designers what trends they've noticed lately. These are the top app design trends that you can expect to see more of in the next year and beyond.
"Some of the popular and top trends for 2021 in the UX design are: Increased usage of 3D visuals, Uprising trends of voice command, Mobile-friendly features, Gamification, etc."
This crash course is based on CareerFoundry's one-week course on UI Design. I've selected points I think may be useful for a beginner. Hope you find this series useful! Day 03 will be up soon.
The Importance of UI/UX Design in Mobile App DevelopmentDivyaConsagous
It is essential to understand the importance of user interface and design in mobile app development as it offers several benefits in making apps and website design. Efficient UI/UX design accomplishes the expectation of users enable you to boost your customers and sales. Understanding your business and end-users requirements, user interface and designers should consider all aspects necessary and attract the target audience. Let see our ppt, which brief you the importance of UI/UX design in mobile app development.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
Some Dos and Don’ts in UI/UX Design of Mobile ApplicationsAshiq Uz Zoha
This slide is about some good practices and don'ts of UX design in Mobile Applications. This was presented by the author as an invited talk in "Workshop on Mobile Computing & Human Computer Interaction" under HEQEP subproject CP : 2080 , at Dept of CSE , BUET.
In the world of tech capitals, a discussion about the great UX of a product, or the poor UI of a website is a common conversations we’ve all overheard. But what is exactly the difference between UI & UX design? Find out more in this presentation.
Diagrams, pictures and graphics in the slides are not mine unless stated otherwise. Please do not distribute without permission.
NDC Sydney 2018 | Bots - the Next UI Revolution | Adam StephensenAdam Stephensen
Video available here:
https://www.youtube.com/watch?v=jdssa77dA5s&feature=youtu.be
Bots- the Next UI Revolution - Adam Stephensen
Bots are the new UI frontier. Siri, Google Assistant and Alexa started the trend, but no-UI is the future of UI. Users are going to expect to be able to have conversations with companies and organisations in the client that they have on hand. Don't believe me? Gartner predicts that by 2020 30% of HTTP requests will be via bots.
In this session, we will explore how the Microsoft Bot Framework makes it easy to build and connect intelligent bots to interact with users and services. Take your existing applications, your FAQ or a great new idea you have and build a bot that will run from your website or from Cortana, Skype, a phone call, text message, Teams, Slack, Facebook Messenger, Skype for Business and more.
If you missed the mobile revolution - why not lead in the bot wars?
Your app is not modern unless it looks modern. That's why it's so important to stay on top of the latest app design trends, including what's in store for us in 2021. The question is, how can you predict the popular visual styles of tomorrow today?
Who would know better than the application designers themselves? We asked the 99designs community of freelance app designers what trends they've noticed lately. These are the top app design trends that you can expect to see more of in the next year and beyond.
"Some of the popular and top trends for 2021 in the UX design are: Increased usage of 3D visuals, Uprising trends of voice command, Mobile-friendly features, Gamification, etc."
This crash course is based on CareerFoundry's one-week course on UI Design. I've selected points I think may be useful for a beginner. Hope you find this series useful! Day 03 will be up soon.
The Importance of UI/UX Design in Mobile App DevelopmentDivyaConsagous
It is essential to understand the importance of user interface and design in mobile app development as it offers several benefits in making apps and website design. Efficient UI/UX design accomplishes the expectation of users enable you to boost your customers and sales. Understanding your business and end-users requirements, user interface and designers should consider all aspects necessary and attract the target audience. Let see our ppt, which brief you the importance of UI/UX design in mobile app development.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
Some Dos and Don’ts in UI/UX Design of Mobile ApplicationsAshiq Uz Zoha
This slide is about some good practices and don'ts of UX design in Mobile Applications. This was presented by the author as an invited talk in "Workshop on Mobile Computing & Human Computer Interaction" under HEQEP subproject CP : 2080 , at Dept of CSE , BUET.
In the world of tech capitals, a discussion about the great UX of a product, or the poor UI of a website is a common conversations we’ve all overheard. But what is exactly the difference between UI & UX design? Find out more in this presentation.
Diagrams, pictures and graphics in the slides are not mine unless stated otherwise. Please do not distribute without permission.
NDC Sydney 2018 | Bots - the Next UI Revolution | Adam StephensenAdam Stephensen
Video available here:
https://www.youtube.com/watch?v=jdssa77dA5s&feature=youtu.be
Bots- the Next UI Revolution - Adam Stephensen
Bots are the new UI frontier. Siri, Google Assistant and Alexa started the trend, but no-UI is the future of UI. Users are going to expect to be able to have conversations with companies and organisations in the client that they have on hand. Don't believe me? Gartner predicts that by 2020 30% of HTTP requests will be via bots.
In this session, we will explore how the Microsoft Bot Framework makes it easy to build and connect intelligent bots to interact with users and services. Take your existing applications, your FAQ or a great new idea you have and build a bot that will run from your website or from Cortana, Skype, a phone call, text message, Teams, Slack, Facebook Messenger, Skype for Business and more.
If you missed the mobile revolution - why not lead in the bot wars?
Learn how to combine WordPress with your Miva Merchant Store to provide a better customer experience, content management and use the power of WordPress to take your store to the next level. This includes tips and tricks for using both platforms together, how to share assets and match your Miva Theme to WordPress and important security considerations when using WordPress alongside your Miva Store.
MivaCon 2016, Thursday session 1
Presented at ConveyUX in Seattle, 7 Feb 2014
There is a gap between the most discussed and trendy practices in design, and the way many UX professional do their work. Sketching in the browser is fine for those who only design websites (and have a coding background) but what about apps, messaging, services and systems?
In this workshop Steven will outline some of the basic principles of good tools, and demonstrate with simple hands-on exercises how to use your existing software, and other simple techniques to design for multiple screen sizes, multiple contexts and every platform.
You will learn:
- How to consider scale, and really understand portability and touch.
- Design with adaptive and responsive needs in mind.
- Specifying design, so UX speaks the language of implementation.
- Service and systems design techniques.
- Quick techniques to assure that your designs will work in context.
UX Design for Mobile Payment ExperiencesSkip Allums
O'Reilly Webcast: Oct 14, 2014
With mobile devices emerging as new tools for transactions and identification, designers face challenging interactions and user expectations from payment scenarios. Consumers expect mobile payment experiences to be frictionless and familiar, while faithfully protecting their financial data. Falling short on any of these aspects will cause users to drop out, or worse, compromise their financial privacy. In this webcast, we'll look at ten emerging UX design best practices for mobile payment interactions.
References:
Apps mentioned:
http://www.paywithisis.com
http://www.squareup.com
https://www.google.com/wallet/
https://www.venmo.com
http://www.thelevelup.com
http://www.capitalone.com/online-banking/mobile/wallet/
https://www.lyft.com/
https://www.groupon.com
https://www.uber.com/
https://www.coinbase.com/
https://www.simple.com/
https://www.paypal.com/
https://www.apple.com/iphone-6/apple-pay/
http://www.starbucks.com/coffeehouse/mobile-apps/mystarbucks
Merchant Category codes
http://www.irs.gov/irb/2004-31_IRB/ar17.html#d0e1647
PCI DSS Compliance
https://www.pcisecuritystandards.org/security_standards/documents.php?document=pci_dss_v2-0#pci_dss_v2-0
Documenting Design: A Critical Step in Any Developers WorkflowLisa Sabin-Wilson
Designer, author and entrepreneur Lisa Sabin-Wilson walks through the critical step of documenting design with your client and how it will save you time and help your clients.
Videogame Design and Programming - 08 The Design DocumentPier Luca Lanzi
Lecture for the Videogame Design and Programming course for the MSc Engineering of Computing Systems (Laurea Magistrale in Ingegneria Informatica) - Politecnico di Milano.
Prof. Pier Luca Lanzi
Dipartimento di Elettronica, Informazione, e Bioingegneria
Course Webpage:
http://www.polimigamecollective.org
Course Facebook Page:
https://www.facebook.com/polimigamecollective
The Biggest Trend In Mobile - Webinar Slides - 4/28/2016sovrn
The biggest trend in mobile publishing is content distribution.
Have you heard the about Facebook Instant Articles, Google Accelerated Mobile Pages (AMP) and Apple News? They are built to revolutionize the way we discover content on our mobile devices and give publishers new channels to grow their readership and make more money. In this webinar, we gave attendees the full scoop on the new mobile distribution trend and taught them how to format, publish and monetize content for each major format.
In this webinar recording, you will:
- Understand the power of each new format and the mobile content distribution trend as a whole.
- Learn a seamless way to format and distribute content on Instant Articles, Apple News and Google AMP.
- Learn specific monetization strategies tailored to each format.
mobile marketing:
• What is mobile marketing?
• Why is mobile marketing important?
• Opportunities and challenges
• The foundational components explained
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Learn how Direct Response marketers are adapting their strategy as their audience moves to Mobile and, in turn, are growing revenue and beating their competition. Attendees will hear case studies highlighting best practices for lead generation, click-to-call, and mobile commerce, and will learn successful strategies on how to apply Direct Response technique in the Mobile world.
This presentation was developed by Ted McNulty, Senior Director of Performance Sales at Millennial Media, and was given at NEDMA's 2014 DM Innovations Symposium.
2016 Ecommerce Trends & Conversion Best PracticesMiva
Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow.
MivaCon 2016, Friday session 2.
Transform your store into a modern, beautifully designed showcase for your products with Miva Merchant's New ReadyThemes. These free, high quality responsive themes are paired with new admin functionality to allow you to better manage your existing stores content, navigation, featured products and marketing images. This session will guide you though the new themes available as well as show you how to integrate ReadyTheme features into your existing Miva Store.
MivaCon 2016, Friday session 1.
Facebook Advertising: From Content to ConversionsMiva
What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions.
MivaCon 2016, Thursday session 3.
When it comes to email, what's the difference between unwanted spam and a confident, creative dialogue with your customers? It's all in the voice. Explore how your email campaigns reflect the character of your brand and communicate who you are to the world, and how applying artistry and good ethics to everything from subject lines to automated schedules can build true loyalty and drive sales.
MivaCon 2016, Thursday session 2.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas.
MivaCon 2016, Friday session 2.
Get up to speed with the latest Miva features with this in-depth training. We’ll tackle a year’s worth of innovation in a step-by-step workshop guiding you through the best new ways to streamline operations and improve your customers’ shopping experience. Learn how to manage gift certificates, process customer credits, offer split payment options, crete order notes, create a customer address book, and other advanced functionality. Want to set up customer wish lists? Charge for digital downloads? Manage URI? We’ve got you covered.
MivaCon 2016, Friday session 1.
Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports.
MivaCon 2016, Friday session 1.
Robyn Johnson, Amazon Expert, will be sharing how to use Amazon and Ebay in order to increase your sales velocities, brand awareness, and profits. Each market has it’s own nuances. In this session we will give you the base knowledge to not only manage your presence on multiple marketplaces but to generate consistent revenue streams. With the increasing popularity of Amazon, and especially Amazon Prime, the traffic these marketplaces bring can no longer be ignored.
MivaCon 2016, Friday session 1.
Tarot decks, tea leaves, scrying, or your crazy uncle's trick knee; all popular ways to predict the future. When it comes to the every-changing realm of UI and UX on the web, the best way to know the future is to keep up-to-date with the latest technologies and techniques. Instead of having to read about it, you will be creating the new trends and standards.
MivaCon 2016, Thursday session 3.
Whether you’re still fulfilling orders from your garage, are ready to try Amazon FBA, or are organizing supply chains from an overseas warehouse to your customer’s font door, we’ll explore the most efficient and most up-to-date techniques for managing fulfillment. In this session we will discuss the pros and cons of a variety of available options, including self-fulfillment using standard carriers, distribution warehouses, 3rd party fulfillment centers, Amazon FBA, and international consolidators.
MivaCon 2016, Thursday session 3.
What does it take to be number one? This seems to be a reoccurring question for both web store owners and developers when it comes to controlling the coveted top spot. This session will go over the best practices for On-Page SEO using Miva Merchant, as well as recommendations for 2016 and beyond to help your site increase its rankings and stay current with today’s changing Search Engine algorithms.
MivaCon 2016, Thursday session 2.
Every minute that you spend wrangling an inefficient daily workflow is a wasted opportunity for creativity and profit. Join us to learn the latest techniques for optimizing your web development projects in Miva Merchant. You’ll streamline operations, reduce demands on staff, consume less resources, and free up more time for creation and expansion.
MivaCon 2016, Thursday session 2.
I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Learn how these vital new features work and how to use them for advanced marketing within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips.
MivaCon 2016, Thursday session 2
2016 consumers are demanding authentic brands they can experience, not just buy from. EYStudios’ CEO Eric Yonge will show how to wow current and new customers with an engaging brand that exists online as well as offline. From improving usability to crafting an expert “voice,” Eric will reveal powerful steps that will benefit your bottom line and stun your competition!
MivaCon 2016, Thursday session 1.
Smooth, efficient order processing is absolutely vital for a successful online business, and is an excellent way to build customer loyalty and trust. Learn how to master managing order status, splitting shipments, shipping labels, and automated customer email sequences at the heart of your revenue.
MivaCon 2016, Thursday session 1.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
3. Mobile E-commerce
• Mobile commerce accounts for 30% of US e-commerce and
is expected to grow 300% faster than traditional e-commerce
• 9 out of 10 consumers keep their phones within reach 24/7
• About ⅔ of Americans own at least two digital devices (a
desktop, smartphone, tablet or laptop). And more than ⅓ own
all three
• 80% of people don’t leave home without their mobile device.
• 62% of people make mobile purchases at least once a month
7 Mobile Commerce Trends for 2016, mooveb.com, January 2016
4. Mobile E-commerce
• Mobile Web will outpace Mobile Apps, people don’t
want to download
• Physical and Online worlds will continue to
converge
• Mobile commerce transactions are expected to top
$142 billion in 2016
7. Expectations
• Customers expect to be engaged appropriately
• Contextual experience on different multiple devices
• Desktop experience adapted to Mobile with Responsive Web
Design (RWD)
• Consistent look and feel, identifiable call to action, fast
customer data input an speedy checkout
• Efficient and ease-of-use
• Security, trust seals and well-known badges
9. Trends
• Create mobile experiences that deliver exactly what customers need in
their immediate contexts
• Adapt commerce experience to Mobile with Responsive Web Design
• Mobile Experience Optimization (MEO)
• Coupons, rewards, flash sales, loyalty programs and personalized offers
• One-Finger shopping
• Growth of Mobile will force to optimize mobile checkouts
• Social proof, product reviews, testimonials and endorsements
11. Customer experience
• Visible and easy search function.
• Enticing offers and promotions.
• Identifiable call to-action for checkout.
• Social proof and customer reviews
• Engage users in new features.
19. Design and UX
• Keep things clean and legible
• Clear call-to-action
• Get as much data in one screen
• Entice customers with promotions and offers
• Quick and easy checkout process
Editor's Notes
The explosion of mobile over the last few years has been staggering. By next year, the twenty billionth mobile phone will be sold.
And not only are there many more mobile devices, we’re all becoming more reliant on them. In fact, 9 out of 10 consumers in the U.S. keep their phones within reach 24/7.
This has significant ramifications for retailers, particularly for online commerce, where mobile commerce already accounts for 30% of U.S. e-commerce and is expected to grow 300% faster than traditional e-commerce.
Mobile Web will outpace Mobile Apps, people don’t want to download a company specific app.Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
As we can see here, mobile browsing has been having significant growth v. dedicate mobile apps over the last couple of years. This means more people rather go to target.com or zappos.com instead of downloading the standalone mobile app.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
I selected a couple of examples of mobile commerce stores to highlight some of the features I’ve mentioned. ebay does a great job of featuring a straight forward and simple search bar. Target in this other case is focusing on offers and promotions, right as you land on their mobile commerce site you can see them feature 4 promos.
In this example we see this product from battery mart .com where it’s gathered quite a bit of social proof, they've received 175 reviews and has a rating of 4.6 out of 5. Knowing that others are buying the product you are and had a good experience is extremely reassuring. They also have a clear call to action to leave a review.
In this other example to the left, walmart.com does a great job in presenting valuable information on the first load of the product page: search, promo, product title, reviews, price, promo price, quantity adjust, registry, wish list and add to cart. BTO sports in this case summarizes their basket with all important information, prod description, subtotal and other charges, regular checkout and paypal.
This is a great new feature for this year that is becoming increasingly popular. Macy’s.com does a fantastic job of highlighting and guiding their customers thru the new features of their store.
Another feature that has been picking up steam is the full-width menu drop down from the top off the page. Here we have a couple of examples of mobile ecommerce sites that use this feature.
Another Mobile Design trend is to have quick access to the shopping card without needing to leave the current page/product/category you’re looking at. In this example, Clothing brand UNIQLO has a side-loading shopping cart.
Easy checkout options are becoming a huge trend, PayPal Express and Amazon checkout are making for quick and easy mobile shopping experience.