Andi Galpern, Founder of Cascade SF, presents a step-by-step formula to build a powerful and authentic personal brand. Learn how to explain your passions, strengths, and purpose to share your true self and stand out from the competition.

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Being me wasn’t
always easy.

3. I tried to fit in.

4. Things got easier once I said
“Screw everyone. I’m being me. ’’

5. Showing who you
are can be scary…

7. or it can be
exhilarating!

9. The real you is always
there.
Why not show a little more
of it?

11. Who else can you be
besides yourself?
Be proud of you.

12. A Guide to
Personal
Branding
Me.
@andigalpernby

13. What is personal branding?
PART 1.

14. Personal branding is the
way you present yourself
to the public.

15. Your personal brand is a collection of
all of your interests and
accomplishments.

16. This is not about marketing –
it’s about you.

18. Your brand can be so many
things.

22. Personal branding:
The benefits.
PART 2

23. Why Is It Important?

24. Goals

25. BoostYour Credibility

26. EnhanceVisibility

27. Establish Authority

28. Make It EasyTo SellYour Skills By
Explaining Once.

29. You don’t have to aim
for celebrity status.

30. “Your personal objectives should be
customized to what you want to get out
of life. It’s not about being famous. It’s
about being successful at whatever you
choose to do.”
Jim Joseph, Author, Blogger, Professor
“BuildYour Personal Brand on Social Media, Moment by Moment”
Entrepreneur Magazine
http://www.entrepreneur.com/article/235073

31. It’s Not About Being Famous

32. It’s Not About Being Famous
always

33. Personal Branding Is Also
Important For SEO

34. When screening candidates for a job,
what’s the first thing potential employers
do?

36. They look you up on the Google.

37. Personal Branding:
The Basics
PART 3

38. Start with you!

39. 1. Understand yourself:
Describe who you are and what you do.
2. Create elevator pitch to post on social sites.
3. Share content relevant to your goals &
industry.
4. Create content and post on personal site.

40. Create elevator pitch description of
who you are and what you offer to post
on social media.

41. The Basics

42. Get to know your passions
and purpose.

43. QuestionsTo GetTo Know
Yourself

44. 1. What is your area of expertise?
2. What do you offer that is different?
3. What kind of content can you support?
4. Write a short bio in an elevator pitch.
5. What kind of social posts can you make?
6. What content can you create?
7. are you interested in speaking?
8. what gems of wisdom can you share, coupled with your opinions?
Questions from lynda.com

45. Get to know yourself
Journal

46. http://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf

47. Ambition, Altruistic, Leadership,
Mindfulness, Health
Identify your top 5 values.

48. Understand your weaknesses

49. Check out the workbook.
http://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf

50. Your Online Identity

51. 1. What happens when you Google yourself?
2. Do you own your domain name?
3. Do you have a Twitter, Facebook, LinkedIn,
YouTube, blog, profile pic?
4. Who is in your network?
Online identity

52. Consistency is key.

53. Stay focused on your goal.

54. If you cross boundaries, it will be harder for
people to grasp who you are or what you’re
doing.“It takes a lot of cognitive effort to try
to understand what’s going on there,” says
Hannan.“Humans don’t like cognitive
effort.”
by Elizabeth MacBride
Working Across Genres Can Dilute Your Brand
Stanford Business
http://www.gsb.stanford.edu/insights/working-across-genres-can-dilute-
your-brand

55. Your online identity
LinkedIn1.
Twitter2.
Start here:

56. Your online identity
LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest

58. Your online identity

59. Your online identity
The Big F

60. Your online identity

61. Your online identity

64. LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest
Is it consistent?

66. Tip: Designers with a public
Instagram profile should always
have clear, focused, crisp
photos.

67. Tip: Designers with a public
Instagram profile should always
have clear, focused, crisp
photos.
EVERYONE

68. Everything you put
online represents you.

69. Gain trust.

70. LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest
Is it consistent?

72. LinkedIn1.
Twitter2.
Facebook3.
Instagram4.
5. Pinterest
Is it consistent?

73. Sharing content

74. What type of content should you post?

75. Share a link to content that is
your area of expertise.
Build an authoritative status
Establish yourself as an expert

76. Grow your personal brand: The Basics
Use social media to share content
relevant to your industry & goals.

77. Should you share what
you ate for lunch?

78. Sometimes. Yes.

79. Sometimes it’s okay to
share details about your
life, just not too many.

80. You want to be
authentic.

81. Keep it authentic

82. 1 page web presence.
Buy your domain name
photo, caption with authoritative
title, caption, and description.
connect all social accounts.

83. Brand consistency is
important. Use a consistent
tone, images, style guide,
etc. across all social media.

84. Designing your personal
style.
PART 4

85. start with personality
personal style
logo, tagline, web site, content, reputation,
recognition, photos, personal
appearance, demeanor, voice.

86. Create a mood board

89. Collect images that represent what you love.

90. Make a style guide

92. Branding myself
PART 6 (maybe)

93. My Start On Personal Branding

101. The MoreYou KnowYourself,The
Easier It Gets.

102. Not A Designer? Hire Someone
InThis Room.

103. Go Further
PART 5

104. Share your voice.

105. Blog on your own site.

106. Attend Indie Web Camp meetups.

107. Podcasting

108. Give a talk.

109. Reach a broader Audience.

110. Got Questions?