As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
Intro + Examples
Human Interface Principles
Platform Characteristics
UX Guidelines
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2014.
http://www.ivanomalavolta.com
Mobile as the 7th mass medium
Designing for context
Key mobile development strategies
Types of mobile applications
Tips for the project
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2015.
http://www.ivanomalavolta.com
User interface (UI) for mobile applicationsAashish Uppal
The User Interface (UI) is everything designed into an information device with which a human being may interact -- including display screen, keyboard, mouse, light pen, the appearance of a desktop, illuminated characters, help messages, and how an application program or a Web site invites interaction and responds to it.
Visit this link for more info:- http://aashish.livewithbrands.com/
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
Intro + Examples
Human Interface Principles
Platform Characteristics
UX Guidelines
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2014.
http://www.ivanomalavolta.com
Mobile as the 7th mass medium
Designing for context
Key mobile development strategies
Types of mobile applications
Tips for the project
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2015.
http://www.ivanomalavolta.com
User interface (UI) for mobile applicationsAashish Uppal
The User Interface (UI) is everything designed into an information device with which a human being may interact -- including display screen, keyboard, mouse, light pen, the appearance of a desktop, illuminated characters, help messages, and how an application program or a Web site invites interaction and responds to it.
Visit this link for more info:- http://aashish.livewithbrands.com/
Communication Design for the Mobile ExperienceDavid Drucker
Presented to the Vancouver Chapter of the Society for Technical Communication at their May 2011 meeting. This is a discussion of issues, and strategies for creating usable, navigable, relevant content for mobile computing devices like smartphones. Included many examples and a case study.
Mobile Applications Development - Lecture 5
UI Design
Layout
Look & Feel
Colors
Typography
Graphics
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
Optimising Mobile Seminar, Melbourne & Perth-June'13Precedent
Precedent latest "Putting Mobile First" seminar run in Melbourne on the 4 & 5th June and Perth on the 7th June.
John Campbell and Rufus Spiller presented
Mobile is booming as a marketing channel - half of Tesco’s web traffic now comes via mobile as do a fifth of Domino’s Pizza orders. With our continued and growing attachment to our mobile phones and tablets, we get frustrated when the website or app we use does not perform as we expect. This seminar looks at the approach referred to as Mobile 1st which considers the content and design for the smaller screen before the desktop and we will be putting it to the test.
Covering a variety of topics, including designing for touch devices; how to ensure a healthy conversion rate from your mobile channel; deploying web apps across devices using products such as PhoneGap or Appcelerat or Titanium; and the pros and cons of optimising design for all phone and tablet devices, this seminar also looks at specific topics such as image strategy for mobile and shares our views on the trends we are seeing in the mobile space.
Some Dos and Don’ts in UI/UX Design of Mobile ApplicationsAshiq Uz Zoha
This slide is about some good practices and don'ts of UX design in Mobile Applications. This was presented by the author as an invited talk in "Workshop on Mobile Computing & Human Computer Interaction" under HEQEP subproject CP : 2080 , at Dept of CSE , BUET.
UXPA2019: Voice User Interface Design for Customer Support: Design guidance ...UXPA International
This talk from UXPA 2019 focused on the challenges, lessons learned, and best practices in designing voice user interfaces for customer support reinforced by three recent user studies. It explored both high and low level design issues. It also discussed methodological techniques for testing voice user interfaces including creating flow diagrams for prototypes and conducting usability evaluations of these designs with users. This was an informative session especially for those who are beginning their journey in designing and testing voice user interfaces. The session included audience participation in a VUI design exercise.
UXPA2019 9 Simple Strategies for Designing Inclusive ExperiencesUXPA International
Implementation of Accessibility guidelines by following WCAG or Section 508 might be perceived as a daunting task. WCAG 2.0 pertains 3 levels and 4 principles with 61 guidelines. WCAG 2.1 became effective from 2018 June with 17 more guidelines, totalling 78 guidelines to design experience for all abilities. This presentation will simplify the complex WCAG and 508 standards into 9 simple strategies to design Inclusive Experience.
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
Mobile Applications Development - Lecture 5
UI Design
Layout
Look & Feel
Colors
Typography
Graphics
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
Optimising Mobile Seminar, Melbourne & Perth-June'13Precedent
Precedent latest "Putting Mobile First" seminar run in Melbourne on the 4 & 5th June and Perth on the 7th June.
John Campbell and Rufus Spiller presented
Mobile is booming as a marketing channel - half of Tesco’s web traffic now comes via mobile as do a fifth of Domino’s Pizza orders. With our continued and growing attachment to our mobile phones and tablets, we get frustrated when the website or app we use does not perform as we expect. This seminar looks at the approach referred to as Mobile 1st which considers the content and design for the smaller screen before the desktop and we will be putting it to the test.
Covering a variety of topics, including designing for touch devices; how to ensure a healthy conversion rate from your mobile channel; deploying web apps across devices using products such as PhoneGap or Appcelerat or Titanium; and the pros and cons of optimising design for all phone and tablet devices, this seminar also looks at specific topics such as image strategy for mobile and shares our views on the trends we are seeing in the mobile space.
Some Dos and Don’ts in UI/UX Design of Mobile ApplicationsAshiq Uz Zoha
This slide is about some good practices and don'ts of UX design in Mobile Applications. This was presented by the author as an invited talk in "Workshop on Mobile Computing & Human Computer Interaction" under HEQEP subproject CP : 2080 , at Dept of CSE , BUET.
UXPA2019: Voice User Interface Design for Customer Support: Design guidance ...UXPA International
This talk from UXPA 2019 focused on the challenges, lessons learned, and best practices in designing voice user interfaces for customer support reinforced by three recent user studies. It explored both high and low level design issues. It also discussed methodological techniques for testing voice user interfaces including creating flow diagrams for prototypes and conducting usability evaluations of these designs with users. This was an informative session especially for those who are beginning their journey in designing and testing voice user interfaces. The session included audience participation in a VUI design exercise.
UXPA2019 9 Simple Strategies for Designing Inclusive ExperiencesUXPA International
Implementation of Accessibility guidelines by following WCAG or Section 508 might be perceived as a daunting task. WCAG 2.0 pertains 3 levels and 4 principles with 61 guidelines. WCAG 2.1 became effective from 2018 June with 17 more guidelines, totalling 78 guidelines to design experience for all abilities. This presentation will simplify the complex WCAG and 508 standards into 9 simple strategies to design Inclusive Experience.
Mobile Strategy for Big-Box Retailers Q4 2010rkasai
Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Mobile Monday Boston - Compelling Mobile Business Modelskateimbach
Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures.
Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire. Our latest millennials research from September 2014 uses archetypes to help unfold this complex generation. To learn more, check out our infographic here: http://www.slideshare.net/ResourceInteractive/millenials-info-bheff2
www.resource.com
Beyond the Shelf - The Power of Intelligent PackagingResource/Ammirati
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Resource/Ammirati CTO Dan Shust examines the possibilities as we enter the era of the digital die line.
What's Now and Next in Retail is a preview of the latest trends in in-store innovation, an excerpt from our popular Digital Trends Report. From iBeacon-enabled LED light fixtures to virtual reality-powered showroom experiences, this primer offers a glimpse of the current state of in-store retail innovation.
It’s the most wonderful time of the year for gadget lovers. If sweaters, wallets and cheese logs aren’t your idea of a happy holiday, this curated list of top tech toys for 2014 compiled by Resource/Ammirati Chief Technology Officer Dan Shust and Chief Creative Officer Dennis Bajec is the ultimate wish list for you.
For the fifth year in a row, we’ve created our version of Oprah’s Favorite Things called BajecShustmas and presented our list to a standing room only crowd at Resource/Ammirati. When we first started compiling the list in 2009, there were much fewer tech gadgets on the market. Today, innovators on Kickstarter and a host of other sites are launching products for every room in the home, your car and even your body.
Happy holidays!
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
Resource has studied the ever-evolving consumer and the cultural, media and technological landscape shaping their behavior for more than 15 years. This annual digital trends report helps us anticipate and explore ways to create more immersive and impactful experiences to build brands and accelerate growth.
The emergence of tablets and smartphones has drastically changed the digital landscape. Our answer to changing consumer behavior is Responsive Experience Design.
Digital marketing for brands has drastically changed and the multi-touchpoint, online consumer experience is starting to merge with its offline counterpart.
As technologies emerge and consumer behaviors alter with each new trend, we want to help you focus in on the mobile trends that will have maximum impact for brands in 2012.
We will dive deep into the rapid adoption of tablets by consumers, how consumers use tablets in comparison to other digital devices, and how brands should design digital experiences for tablets.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
Mobile apps: The good, the bad, the …
1. Mobile Apps The Good. The Bad. The… Internet Retailer / Oct. 12, 2O1O Julie Äsk Vice President / Forrester Research Tom Nawara VP of Digital Strategy & Design / Acquity Group Christopher Barcelona Director, RI:Lab / Resource Interactive
6. Tom Nawara VP of Digital Strategy & Design Acquity Group
7. Acquity Group is one of the top 5 independent digital agencies in the country*, providing end-to-end digital strategy, design and technology solutions for some of the leading brands in the world. 2001 founded 350 employees 10 offices globally 500 clients, 1000s of initiatives *Top 5 independent digital agency – 2010 AdAge
8.
9. Organizations are beginning to make big strides in mobile commerce. Here are some of the top performers in this year’s assessment: 2O1O Mobile Commerce Audit Results
10. Acquity Group’s mobile assessment framework is broader than the criteria used for the 2010 Mobile Commerce Data Book and includes analysis across the following three categories: Evaluating Mobile Apps USABILITY CONTEXTUALITY VALUE An assessment of the experience design of the application, including task flow, user experience and general design sensibilities. An assessment of an application’s usefulness when/where the user needs it. The reach of an organization’s mobile program is also factored into this rating. An assessment of the functionality of the app and its ability to perform the transactions both the user and business require.
12. Top independent Digital Agency. Women owned and operated (WBEN certified) Founded in 1981 315 associates, 6O client brands Offices: Columbus, Cincinnati, Palo Alto Named as Wall Street Journal Top Workplace Resource Interactive
13. Mobile: The New PC By year’s end, there will be over 1 billion mobile devices accessing the internet , gaining quickly on the 1.3 billion PCs. (growth rate of 2.5x) Data: IDC
14. Mobile: The New PC As smartphone ownership now comprises 25% of all cellphone ownership, mobile ad sales will enjoy growth of more than 2O cents of every online ad dollar spent next year. Data: Borrell Associates 2011 Ad Forecast Memo - Sept. 3rd, 2010
15. Mobile: The New PC “ There’s no chance the iPhone is going to get any significant market share. No chance.” Steve Ballmer, Microsoft CEO 2OO7
16. Mobile: The New PC There have been over 5O million iPhones sold and there are over 25O,OOO apps in the App Store with over 4 billion apps sold . Data: TechCrunch – April, 2010 / Apple – Sept. 1, 2010
17. Mobile: The New PC Apple sold over 3 million iPads in 8O days. Over 1 million iPad specific apps were downloaded on the first day of availability. Data: Apple - April 8th, 2010 | CNBC - May 3rd, 2010
27. Thanks! For more information contact: Christopher Barcelona / Director – RI:Lab / Resource Interactive [email_address] Julie Äsk / Vice President / Principal Analyst – Forrester Research [email_address] Tom Nawara / VP, Digital Strategy & Design – Acquity Group [email_address]
Editor's Notes
Mobile has truly become the centerpiece of our customers’ lives and the way they connect instantly to all the information they need. - To illustrate that point…
- Mobile web browsing and app usage continues to rise - as does the success of mobile advertising. - As we see more and more brands embrace Mobile as a crucial component of their relationships with their customers... - ...We’re seeing mobile advertising play an increasingly important role in connecting w/ those customers.
- We think this quote from Steve Ballmer is pretty funny…
- The reality is that there are over 50 million iPhones that have been sold - Over 185,000 apps in the App Store. - And those apps have been downloaded over 4 billion times.
- And, as you know, Mobile is about more than just the iPhone or Android device that’s in your pocket. - It’s also about the emergence of Tablet computing - And bearing that out are some staggering stats re: Apple’s new iPad which, like the iPhone, is redefining the way we think about Tablet computing - ...Over 3 million iPads were sold in the first 80 days of their availability Along with 1 million iPad specific apps downloaded on the first day of availability. - And the game isn’t limited to Apple’s iPad & iPhone either. - There are rumored to be numerous Android powered Tablets coming to market in the coming year (The Samsung Galaxy Tab is already confirmed…) and Android phones were the most popular O.S. among U.S. customers who bought Smartphone's in the last 6 months according to Nielsen. ...Signaling that the industry really believes in this form factor and where it fits into consumer’s lives. - Devices like this could, in fact, revolutionize magazine and newspaper publishing, video/tv consumption, web browsing, catalogs & retailing and therefore advertising. - Something to definitely keep an eye on.
Usability: (Above Average) Although the interface is slightly complicated, a significant amount of information is presented in a fairly usable way Contextuality: (Excellent) Location-aware store locator, ability to scan QR codes, and compare products among the features that make this app very usable in-context Value: (Excellent) Users can find, compare and purchase products in a variety of ways. Can also use Reward Zone points. Best Buy sells product, builds loyalty, etc.
Usability: (Above Average) Simple, usable interface Contextuality: (Average) Location-aware store locator, ability to “share” products via FB, Twitter or email Value: (Below Average) Lack of any real commerce functionality for users or JC Penney. Saving grace is a Mobile Alerts sign-up in the “More” section