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What is

?
User
eXperience
Who?

Why?

Where?

When?
What?
How?

interacts

behaves

YOUR
PRODUCT
BUILD

RESEARCH

USER
CENTERED
DESIGN

DESIGN

CONCEPT
BUSINESS
NEEDS

USER
NEEDS
1

You get better products

2

You are already doing it!

3

It’s a process / method

4

It’s easy to learn
What is

?
“Lean UX is the practice of bringing the
true nature of our work to light faster,
with less emphasis on deliverables and
greater focus on the actual experience
being designed.”

Jeff Gothelf
UX designer
Author of Lean UX
THE FOUNDATIONS
1

Design Thinking

2

Agile Methodologies

3

The Lean Startup
DESIGN THINKING
DESIRABILITY
(HUMAN)

VIABILITY
(BUSINESS)

FEASIBILITY
(TECHNICAL)
INNOVATION
1

Empathy for the customer

2

Broadens horizons

3

Fosters collaboration &
mutual understanding

4

Innovation
AGILE METHODOLOGIES
1

People and interactions

2

Working software

3

Customer collaboration

4

Responding to change
THE LEAN
STARTUP
1

Business approach

2

MVP or Experiments

3

Risk management
PRINCIPLES
1

CONTINUOUS
LEARNING
QUALITATIVE INFO
QUANTITATIVE INFO
PROCESS
2

ASSUMPTIONS
& HYPOTHESES
EVERY PROJECT STARTS
WITH ASSUMPTIONS
3

FOCUS ON
COLLABORATION
PEOPLE ARE
WHAT MAKES EVERYTHING
POSSIBLE
4

FOSTER
MAKING
DON’T DESIGN A PRODUCT
DESIGN EXPERIMENTS
5

MANAGING
OUTCOMES

DON’T TRACK OUTPUT
FOCUS ON OUTCOME
6

DEALING
WITH CHANGE
MENTAL MODELS
PARADIGMS AND BARRIERS
The

PROCESS
DECLARE
ASSUMPTIONS

FEEDBACK &
RESEARCH
The

PROCESS

RUN
EXPERIMENT

CREAT E AN
2
MVP
How

DOES it
WORK?
INITIAL PREPARATION

BENCHMARK

KPI
DATA

PERSONAS
DECLARE ASSUMPTIONS

PROBLEM &
HYPOTHESES

METRICS
FOR SUCCESS
INCEPTION / IMPACT MAPPING
PROBLEM STATEMENT
[Our service/product] was designed to achieve
[these goals]. We have observed that it isn’t meeting
[these goals], which is causing [this adverse effect]
to our business.
How might we improve it so that our customers
are more successful based on
[these measurable criteria]?
HYPOTHESIS STATEMENT
We believe [doing this] for [these personas]
will achieve [this outcome].
We will know we’re [right/wrong] with
[this qualitative feedback], [quantitative feedback] or
[KPI changes].
CREATE AN MVP

SIMPLEST THING
YOU CAN BUILD TO VALIDATE
THE BUTTON TO NOWHERE
COLLABORATIVE DESIGN
USER STORY MAPPING & RELEASE PLAN
SKETCHS/WIREFRAMES
PROTOTYPING
SPRINT PLANNING MEETING
CROSS FUNCTIONAL PAIRING
RUN EXPERIMENT

JUST DO IT
FEEDBACK & RESEARCH

TALK TO
EVERYONE

PATTERNS
& TRENDS
CONTINUOUS DISCOVERY
LEAN UX WORKFLOW

CONCEPT

PROTOTYPE

VALIDATE
INTERNALLY

ITERATE

LEARN
FROM USER

TEST
EXTERNALLY
LEAN UX AGENCY WORKFLOW

CONCEPT

CLIENT
VALIDATES

ITERATE

CLIENT
VALIDATES

ITERATE

LEARN
FROM USER

TEST
EXTERNALLY

PROTOTYPE
Some

ISSUES
YES! it
DOES!
1

LEAN UX
& SCRUM
LEARNING
MATURE TEAM
CO-LOCATION
STAGGERED SPRINTS
DEVELOP

IMPLEMENT
HIGH DEV
LOW UI

IMPLEMENT
DESIGNS

DESIGN

SPRINT 0

DE

DE

CO

CO

PLAN &
GATHER DATA

IMPLEMENT
DESIGNS

N

N

SIG
E

SIG
E

D

D

DESIGN FOR SP2
DATA FOR SP3

SPRINT 1

DATA

TEST SP1 CODE
DESIGN SP3
DATA FOR SP4

SPRINT 2

DATA

TEST SP2 CODE
DESIGN SP4
DATA FOR SP5

SPRINT 3
THEMED SPRINTS
THEME

2 WEEKS SPRINT

IDEATION &
SKETCHING

2 WEEKS SPRINT

PLANNING
MEETING

2 WEEKS SPRINT

TEST USABILITY
AND VALUE
2

UX DEBT
& FOCUS
REFACTOR
YOUR UX
EXPERIENCE CANVAS
3

TESTS
& SUBJECTS
HARD TO FIND
RECRUTIMENT
EXPENSES
THANK
YOU!
?
José E. Rodríguez Huerta
Agile Coach, Software Craftsman & Entrepreneur
I’m on twitter as @jrhuerta

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