The document discusses emerging trends in user experience (UX) and design, emphasizing the significance of every interaction between users and organizations. It highlights the evolution of UX practices and tools, the impact of messaging and bot interfaces, and the growing importance of understanding user context and habits. Additionally, it addresses design challenges and expectations, urging a focus on simplicity, empathy, and continual adaptation in the design process.

1. User Experience Trends & Opportunities
@UX_UI_Guy mark@uxguy.commark.swaine
www.uxguy.com www.uxacadame.com

2. Senior Director UX
(Product design)
Music
The Universe
Not an expert?

3. Experience
SaaS Native
Research
Mentor
Founder
UX
Educator
Web App
AuditsUI
Fixe

4. My Book Shelf Photo
Not Opened

5. Let’s Mary Meeker This…
@kpcb
Annual talk?

6. User Experience is the net sum of every
interaction a person has with an organisation,
be it marketing material, a customer service call,
or the product or service itself. A user’s
impressions are shaped by an organisations’s
beliefs and practices as much as by the purpose
and the value its products hold in his or her life.
Robert Hokeman Jnr
Quick refresher

7. Web Design Agency
Websites
Website / Graphic Designers
HTML / CSS / Flash
Photoshop
Little Communication
(2Advanced Studios) - ♥ Oh Yeah!
Design Led Companies
UX Consultancy Slowly Dying
/ Education Mutation
Innovation Labs
IBM / Deloitte / Accenture
Acquisitions
Cultural Fit Issues / HR
Educators
Evolving Processes (CX)
Internal Education / Discovery
Startups - (can we compete?)
Play Catch Up / Not Fast Enough
Senior Management - Re-educate or get out
UX / Design Evolution - Riding The Wave
UX Transformation
Tipping Point
UX
Web Design Agency
In House Brand Teams
Social Media
Digital Strategy
Mobile websites (iPhone)
Responsive Design / Apps
Deeper UX Consideration & Practices (Agile)
♥ Engineers / Designers Collaborate
Tools Evolve
UX
UX

8. Websites
Mobile Websites
HTML / CSS
Photoshop
Dreamweaver
Desktop / Mobile Browser Testing
Sporadic Design Trends (drop shadows, ugh!)
Wire-framing
UX / IA
Constant Self Education, (training clients more)
Absolute Pace
Deeper Business Model Understanding (less coding)
Explosion of Tools (fatigue)
Deeper Research Methods (talking to users more)
Rapid Prototyping Methods (Lean / Agile / MVP / POC)
Many hats, UX, CX, IX, IA, Product Strategy, (CX as UX)?
Market Research (It’s already designed)
SaaS / Startup Product Trends
Design Language Creation
Deep Native iOS / Android Learning (Frameworks / APIs)
Design Founders, Billionaires? Board Members, Leaders, VCs
Smartphone Devices / Wearables
What is the User Trying to do? - Deeper Empathy & Context
Faster Testing Methods
Constant Iteration (less redesigns)
Familiar UI Design Patterns & Paradigms Cross Platforms (boring?)
Cultural Shifts (Daily behaviours, heads down, conversational /
systematic, less complex, more personal, image based interactions,
cards, bot / video ux / cx, complexion reduction, deeper architecture,
IOT, Blockchain - where does UX fit? )
Design is first touch point (first impression)
Nothing is really new anymore, it’s expected
Then Now

9. Almost Every Industry You can Think of…

10. What does the user want expect
subconsciously?
(on trend)
me, me, me,
me, me, me,
me, me, me,
me, me, me,
me, me, me,
me, me, me,
me, me, me

11. Install? Really?
Less options
Bad ux not accepted
Message based
Less fatigue, exact context
Allow it into my life
Is the app really of value?
Habitual experiences
You should know me - Habits
Good design expected
One tap interactions (Uber, push pizza)
Speech, natural flow (Alexa)
My base for everything
Context: Everyday Use

12. X
Im hooked emoji...
%
Meh!
From This To This
This?
…the average person downloads zero apps per month, and spends 80
percent of their time in just three of the apps they do use…
Denis Mortensen, CEO X.ai
No apps…
Is there a need?

13. Messaging / Bot UX

14. “…utilising chat, messaging, or other natural
language interfaces (i.e. voice) to interact
with people, brands, or services and bots
that heretofore have had no real place in the
bidirectional, asynchronous messaging
context.
Chris Messina

15. The net result is that you and I will be talking
to brands and companies over Facebook
Messenger, WhatsApp, Telegram, Slack, and
elsewhere before year’s end, and will find it
normal.”
Chris Messina

16. Messaging / Bot UX
Messaging as a core interaction paradigm (early days)
People, services and brands (conversational Commerce, micro
services)
Vocabulary / usable words / natural language
(short & concise)
User environment
Typing or speech
AI results logic - scenario matrix
Deeper testing of scenarios
Tone & personality
Automation = Architecture / Systems (IA)
Amazing opportunities for designers…
Notifications
Buy
Thanks, here to help...

17. A UX / Design Party Has Started…
Bot Integration
Slack / Brand Integration / APIs
New Brand Paradigms - Sound?
Enterprise Tools
New Design Languages
Messenger - CNN Google Allo iOS 10Amy (Cc: amy@x.ai)
Scheduling Assistants
(personal / emotion)
Concise InteractionsNew Heuristic Levels

18. Speech Paradigms (early days)…
Anchor - Social Media ‘Ok Google’
SUX?

19. UI Complexion Reduction
(on trend)

20. box.com
Enterprise Web App / Tool monotony… (contagious design)

21. coinbase.com
Enterprise Web App / Tool monotony… (contagious design)

22. kissmetrics.com
Enterprise Web App / Tool monotony… (contagious design)

23. Flat design commonality - To complexion reduction
Common paradigms are good
Background / simplified UI - Black & white UI,
(Instagram / Medium)
Many startup platforms look similar, becoming one
brand - Needs (deeper UX / UI consideration)
Reduction in colour
Focus on typography - Weights, fonts and placement
Applied across, (Websites / Mobile Apps / Blogs /
SaaS Web Apps)
Background UI

24. Background UI
Medium Apple Music Apple Music

25. Design Continuity
(on trend)

26. https://www.ibm.com/design/language/
Design Frameworks & Systems
IBM

27. https://www.lightningdesignsystem.com/
Design Frameworks & Systems
Sales Force

28. http://airbnb.design/the-way-we-build/
Design Frameworks & Systems
Air BNB

29. http://airbnb.design/the-way-we-build/
Design Frameworks & Systems
Google Material Design

30. User experience requires a willingness to be
wrong until you are right, to explore until the
best answer is found, and to question
answers when they are no longer best.
Robert Hokeman Jnr

31. @UX_UI_Guy mark@uxguy.commark.swaine
acadame
ux in your pocket
www.uxguy.com www.uxacadame.com