The document provides an overview of mobile user experience design. It discusses why mobile is important due to rising smartphone usage. It defines key aspects of mobile like its personal, convenient nature. It also considers how tablets relate to mobile. The document outlines best practices for mobile design including native apps, responsive design. It discusses design principles like usability on small screens and during interruptions. It provides examples of common mobile UI elements and gestures. It also covers navigation frameworks and design patterns.

1. MOBILE
USER EXPERIENCEThis work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

2. 2

3. 3

4. AGENDA
‣ Why mobile?
‣ What is mobile?
‣ Mobile mindset
‣ Best practices
‣ Design principles
‣ UI elements & gestures

5. WHY MOBILE?

6. 0
25
50
75
100
2007 2008 2009 2010
Untitled 1 Untitled 2 Untitled 3
Untitled 4 Untitled 5 Untitled 6
WHY MOBILE?
http://techcrunch.com/2011/10/18/meeker-mobile-pandora-twitter-square/

7. 0
25
50
75
100
2007 2008 2009 2010
Untitled 1 Untitled 2 Untitled 3
Untitled 4 Untitled 5 Untitled 6
WHY MOBILE?
http://techcrunch.com/2011/10/18/meeker-mobile-pandora-twitter-square/

8. 0
25
50
75
100
2007 2008 2009 2010
Untitled 1 Untitled 2 Untitled 3
Untitled 4 Untitled 5 Untitled 6
WHY MOBILE?
http://www.lukew.com/ff/entry.asp?1506
- Luke Wroblewski

9. WHAT IS
MOBILE?

10. MOBILE IS _____
‣ Personal
‣ Intimate
‣ Convenient
‣ Effortless
http://www.flickr.com/photos/29419113@N06/6681210225/

11. MOBILE IS _____
‣ Dynamic
‣ Unpredictable
‣ Anywhere and everywhere Satechi Universal Bicycle Holder Wrench Mount
!
CONTEXT

12. MOBILE IS _____
TABLET?

13. IS TABLET MOBILE?
‣ Personal
‣ Intimate
‣ Convenient
‣ Effortless
‣ Invisible
http://www.flickr.com/photos/whitefield_d/5886357461/
‣ Personal
‣ Intimate
‣ Convenient
‣ Effortless
‣ Invisible
‣ Dynamic
‣ Unpredictable
‣ Anywhere and everywhere
KIND OF.
SORT OF.

14. IS TABLET MOBILE?
DO TABLETS USE MOBILE
NETWORKS?
‣ Only 6% of iPad sessions come from cellular network connections
‣ 29% of iPhones and 68% of Android smartphones in the US browse
the Internet only using cellular networks.
‣ Globally, smartphones account for 36% of all connections to public
WiFi hot spots compared to 10% for tablets.
http://www.lukew.com/ff/entry.asp?1571
- Luke Wroblewski

15. 0
25
50
75
100
2007 2008 2009 2010
Untitled 1 Untitled 2 Untitled 3
Untitled 4 Untitled 5 Untitled 6
IS TABLET MOBILE?
http://stateofthemedia.org/2012/digital-news-gains-audience-but-loses-more-ground-in-chase-for-revenue/digital-by-the-numbers/
WHEN ARE TABLETS USED?

16. IS TABLET MOBILE?
NO.
http://www.flickr.com/photos/bendodson/5338445045/
BUT, WHAT ABOUT...?

17. WHAT ABOUT...?
http://www.cio.com/article/693401/iPad_in_Healthcare_Not_So_Fast

18. WHAT ABOUT...?
http://www.wired.com/autopia/2010/07/ipad-popular-with-aviation-crowd-in-oshkosh/
IT DEPENDS

19. IT’S MORE LIKE...

20. MOBILE USER EXPERIENCE IS:
CONTEXT
‣ Users
‣ Business
‣ Capabilities
‣ Constraints

21. MOBILE
MINDSET

22. MOBILE MINDSET
http://www.flickr.com/photos/zeldman/7956491412

23. MOBILE MINDSET
I’m microtasking I’m local I’m bored

24. MOBILE USERS ARE _______

25. BUSY AND DISTRACTED
http://www.flickr.com/photos/antrover/8415870158
one eyeball
!
one thumb

26. 0
25
50
75
100
2007 2008 2009 2010
Untitled 1 Untitled 2 Untitled 3
Untitled 4 Untitled 5 Untitled 6
FICKLE AND DISLOYAL
http://www.localytics.com/blog/2011/26percent-of-mobile-app-users-are-either-fickle-or-loyal/

27. CLUMSY
http://www.flickr.com/photos/druggedmoon/43811147
fat fingers x10

28. UNEDUCATED
- Josh Clark, Tapworthy

29. ...ARE NOT NECESSARILY TABLET USERS

30. BEST
PRACTICES

31. BEST PRACTICES
STRATEGY
‣ Native
‣ Native/HTML Hybrid
‣ Mobile Web
‣ Responsive
‣ Mobile First
!
!
IT DEPENDS
‣ Context
‣ Users
‣ Business
‣ Tech Capabilities and Resources
!
!
!
}

32. BEST PRACTICES
DESIGN PROCESS
‣ Empathy!
‣ Understanding your context, users, and business is more important
than ever – fewer givens than with desktop contexts.
‣ Get out of the building! Ideate in the wild. Work in the wild?

33. DESIGN
PRINCIPLES

34. PRINCIPLES
DESIGN FOR SCALABILITY
‣ Easier to scale up UIs than to scale down
‣ Provide continuity across devices and touchpoints

35. PRINCIPLES
DESIGN FOR LESS SCREEN REAL
ESTATE
‣ Focus on content over navigation
‣ Focus on primary tasks (1 per screen)
!

36. PRINCIPLES
DESIGN FOR PARTIAL ATTENTION
‣ Provide clarity and focus
‣ You need to know what matters most
i.e. You need to really know your customers and your business
!

37. PRINCIPLES
DESIGN FOR GLANCEABILITY
!
!

38. PRINCIPLES
DESIGN FOR INTERRUPTION
‣ Auto-save
‣ Multi-tasking
‣ Let users pick up where they left off
‣ Same device
‣ Other devices
‣ Other touchpoints

39. PRINCIPLES
DESIGN FOR CAPABILITIES
‣ GPS - location
‣ Compass - direction
‣ Gyroscope - movement, acceleration
‣ Device (address book, phone, SMS, calendar integration)
‣ Input - Audio, video, image
‣ Bluetooth, RFID - connectivity and “Near Field Communication”
‣ Light sensors - environmental awareness
‣ Touch - gestures, direct manipulation (NUI

40. PRINCIPLES
DESIGN FOR CAPABILITIES
‣ GPS - location
‣ Compass - direction
‣ Gyroscope - movement, acceleration
‣ Device (address book, phone, SMS, calendar integration)
‣ Input - Audio, video, image
‣ Bluetooth, RFID - connectivity and “Near Field Communication”
‣ Light sensors - environmental awareness
!
!
!
}
REIMAGINE
WHAT’S
POSSIBLE

41. UI ELEMENTS
& GESTURES

42. BARS & BUTTONS
Status Bar

43. CONTENT VIEW
Popovers (iPad only)

44. CONTENT VIEWS (CONT.)
Table View

45. CONTENT VIEWS (CONT.)
Grouped Tables

46. CONTENT VIEWS (CONT.)
Table View Elements

47. CONTROLS
Date Picker

48. CONTROLS (CONT.)
Date Picker (embedded)

49. CONTROLS (CONT.)

50. CONTROLS (CONT.)

51. CONTENT VIEWS
Activity

52. TEMPORARY VIEWS
Action Sheet

53. TEMPORARY VIEWS (CONT.)
Alert

54. GESTURES

55. FRAMEWORKS
& PATTERNS

56. NAVIGATION FRAMEWORKS
‣ Springboard
‣ List Menu
‣ Dashboard
‣ Gallery
‣ Side Drawer
‣ Tab Menu

57. NAVIGATION FRAMEWORKS: SPRINGBOARD
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

58. NAVIGATION FRAMEWORKS: SPRINGBOARD
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

59. NAVIGATION FRAMEWORKS: LIST MENU
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

60. NAVIGATION FRAMEWORKS: DASHBOARD
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

61. NAVIGATION FRAMEWORKS: GALLERY
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

62. NAVIGATION FRAMEWORKS: SIDE DRAWER
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

63. CASE STUDY: FACEBOOK
“The first big mission of the new testing framework was
rethinking how users navigate on mobile. It wondered if there
was something better than the navigation drawer that slides
out from the side of the app.
It used the new testing framework to experiment with dozens
of different interface designs, and compared them on metrics
including “engagement metrics, satisfaction metrics, revenue
metrics, speed metrics, perception of speed metrics” until it
found that when looked at holistically, the row of buttons at
the bottom of the feed or main screen was the best design.”
‣ http://techcrunch.com/2013/09/18/facebooks-new-mobile-test-framework-births-bottom-tab-bar-navigation-redesign-for-ios-5-6-7/

64. NAVIGATION FRAMEWORKS: TAB MENU
http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/

65. CASE STUDY: MOBILE & RESPONSIVE WEB
‣ http://exisweb.net/mobile-menu-abtest
“Based on this and my previous AB test, a flat
hamburger icon may not be ideal on a responsive
website (remember this is a website not an app).
Using the word MENU (and making it look like a
button) could be more helpful for visitors.”

66. STUDY: ICONOGRAPHY AND USABILITY
“Clear labels help users make decisions faster: they give good
information scent about what will come next. Labels should
still be used for newer icons, such as the three-line menu icon
(or “hamburger” icon). The map-marker icon is another icon
with a still cloudy meaning and inconsistent use. Sometimes it
means current location, or a different particular location, or
locations in general, or nearby places.”
‣ http://www.nngroup.com/articles/magnifying-glass-icon/

67. ‣ Users
‣ Business
‣ Capabilities
‣ Constraints
REIMAGINE
WHAT’S
POSSIBLE
MOBILE USER EXPERIENCE IS:
CONTEXT !
!
!
}TEST
EVERYTHING

68. ‣ http://pttrns.com/
‣ http://www.mobile-patterns.com/
‣ http://inspired-ui.com/
‣ http://www.lovelyui.com/
‣ http://mobiledesignpatterngallery.com/
PATTERN LIBRARIES

69. FRAMEWORKS & PATTERNS
OS GUIDELINES
‣ https://developer.apple.com/library/ios/documentation/
userexperience/conceptual/MobileHIG
‣ https://developer.android.com/design

70. ADDITIONAL RESOURCES
BOOKS!
‣ Mobile Frontier, Rachel Hinman
‣ (Rosenfeld Media, promo code: LICHAW)
‣ Tapworthy, Josh Clark
‣ Mobile First, Luke Wroblewski
‣ Responsive Design, Ethan Marcotte
‣ Mobile Design Pattern Gallery, Theresa Neil

71. QUESTIONS?