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![How would you feel if you can no longer use [product]?
• Extremely disappointed
• Very disappointed
• Moderately disappointed
• Slightly disappointed
• Not at all disappointed](https://image.slidesharecdn.com/04-150706094216-lva1-app6891/85/Session-4-Ignitor-Bootcamp-3-July-2015-25-320.jpg)
Uploaded byCo-founder Ignitor
Session 4 - Ignitor Bootcamp - 3 July 2015
This document provides guidance on building products customers love using the Minimum Viable Product (MVP) approach. It emphasizes defining customer segments, choosing an MVP to test expected results, building the MVP, interviewing customers to analyze results and insights, and iterating based on customer feedback. Sample MVPs are discussed, like Pinterest starting with 89 monthly minutes per user or Gmail focusing on making 100 users happy. The document concludes by instructing readers to conduct customer interviews, run experiments, and report findings from at least two experiments with 10-40 customer interactions each.
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Session 4 - Ignitor Bootcamp - 3 July 2015
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- 2. INGITE CANVAS CAN YOUFIND EARLY ADOPTERS? CAN YOU SELL EARLY ADOPTERS? CAN YOU BUILD A PRODUCT THEY LOVE? ? Can you… get lots of customers?
- 3. Minimum variable product Buildingproducts customers love • Build products customers want (MVP) • Create a great user experience (Customer feedback)
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- 5. Minimum variable product MVPdefinition: A product you can create quickly that customers will use/buy
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- 7. Opportunities Knowledge People Resources Outcome Outcome Outcome Outcome Outcome Outcome (Imaging a possiblenew end using a given set of means) Effectual thinking (MVP thinking)
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- 10. Perfect vision with requiredresources. Work with the resources we have.
- 12. Lesson: Leverage otherbusinesses
- 13. 2 hour seminarsBook Lesson: Be creative with delivery
- 14. ANAT FOOD CHAINFLEEMARKET STAND Lesson: A low cost way to deliver the product
- 15. Lesson: Manually deliverthe product
- 16. Skinned Wordpress sight Filemakerto create PDF coupons and emailed Lesson: Use existing tools and products
- 17. Lesson: Do itmanually
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- 21. Example 2: Pinterest Averageuser spends 89 minutes per month
- 22. Example 3: GmailPaul Buchheit “make 100 users happy”
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- 25. How would youfeel if you can no longer use [product]? • Extremely disappointed • Very disappointed • Moderately disappointed • Slightly disappointed • Not at all disappointed
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- 28. CAN YOU… builda product customers love?Customer definition MVP Expected result 1 Define customer segments Actual result Insight 2 Choose MVP 3 Write expected result 4 Build MVP 5 Prepare for user interviews 6 Interview and/or observe customers 7 Analyse results 8 Record experiment
- 29. Interview customers • Getout of the building • Conduct customer interviews (Phone and face-to-face) • Everyone should have run at least 3 experiments • Feel free to ask for help from Justin or Paul after each round of interviews • Return at 13:00 for next presentation
- 30. Session to dolist (09:30 to 14:00) Goals • Mentor session • Run at least 2 experiments (1 to 2 hrs per experiment) • At least 10 to 40 customer interactions (At least 5 customers per hour) Prepare to announce • Number of experiments run • Number of customer interactions
Editor's Notes
- #7 What they suggest you want to achieve great things in business you should begin with a vision. You than go and find the people, resources, and knowledge needed to turn that vision into a reality.