User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
A/B Testing at Pinterest: Building a Culture of Experimentation WrangleConf
Presenter: Andrea Burbank, Pinterest
A successful experimentation program consists of much more than mere randomization and measurement. How do you help stakeholders understand the right things to measure, avoid common pitfalls, and learn to rely on A/B tests as the best way to measure a new system or feature? In this talk, Andrea will explain how building a culture of experimentation and the right tools to support it is just as important as the statistics behind the comparisons themselves - and potentially much trickier to get right.
This is a session on Lean Principles for Agile Teams presented at ERUC in October 2013. This is the deck used with the LEGO building block exercise PDF.
A/B Testing at Pinterest: Building a Culture of Experimentation WrangleConf
Presenter: Andrea Burbank, Pinterest
A successful experimentation program consists of much more than mere randomization and measurement. How do you help stakeholders understand the right things to measure, avoid common pitfalls, and learn to rely on A/B tests as the best way to measure a new system or feature? In this talk, Andrea will explain how building a culture of experimentation and the right tools to support it is just as important as the statistics behind the comparisons themselves - and potentially much trickier to get right.
This is a session on Lean Principles for Agile Teams presented at ERUC in October 2013. This is the deck used with the LEGO building block exercise PDF.
Scrum, Kanban, and DevOps Sitting in a Tree… - Big Apple Scrum Day 2018Yuval Yeret
Scrum, Kanban, and DevOps Sitting on a Tree... (Learn how to leverage Kanban & Scrum together and how to fit DevOps into the picture)Should we use Scrum? Should we use Kanban? Where does DevOps fit into the picture? The best agile teams already know they don’t need to choose. Scrum teams improve when they start to look at flow inside and outside their sprints. Kanban teams improve when they have a disciplined cadence, and effective Product Ownership and Scrum Mastership. DevOps really is mainly about doing Agile the right way. In this session, we will look at a core definition of Scrum, Kanban & DevOps, do some myth-busting as well as identify the quite significant common ground between Scrum, Kanban and DevOps. We will then look at practical ways like the Kanban-based Sprint Backlog, Flow-based Daily Scrum, Visualizing aging work, Flow-based Sprint Planning - which bring some Kanban flow into your Scrum. We will look at how to bring Scrum roles/events/artifacts into your Kanban. We will look at ways to wrap Scrum with a Kanban Flow system that looks upstream/downstream and at the higher level picture of a DevOps Culture/Process. You’ll leave with a better understanding of how Scrum, Kanban, and DevOps relate to each other and with some ideas for experiments to try when back at work.
Enterprise Agile Coaching - Professional Agile Coaching #3Cprime
“Agile coach” is a term that is thrown around pretty loosely these days. But what exactly is an agile coach? How do they differ from the more tactical roles, like ScrumMaster? And how do organizations find the agile coaches that are right for them?
In the final session of our “Professional Agile Coaching” series, we’ll examine how organizations can build an Enterprise Agile Coaching strategy. We’ll look at:
• When to use an external versus internal coach
• How to choose a coach with the abilities your team/organization needs
• The differences between team and enterprise agile coaching
• Creating a communication plan with your agile coach
• Developing an internal agile coaching organization
This session will help organizations make the best use of both internal and external coaches in order to ultimately build the deep internal skills and knowledge necessary for a successful agile transformation.
How to Run a Post-Mortem (With Humans, Not Robots), Velocity 2013Dan Milstein
Slides (with annotations) from a talk on post-mortems at Velocity CA, 2013.
This is an expanded version of my earlier slides, from the Lean Startup Conf.
Follow us on www.techxpla.com
One of the key advantages of adopting an agile workflow is the ability of the team to estimate new work effectively. But teams new to agile sometimes have difficulty figuring out how to estimate requirements effectively.
Until a team has been working together for a while, attempts to generate accurate estimates for new requirement may feel awkward and loose.
Here Anushree Verma Certified Scrum Master and Agile Coach from Capgemini gave few estimation techniques for agile teams that can ease the transition through this phase. These techniques get everyone engaged in productive point estimation from the start, regardless of their level of experience with agile methods.
Topics covered in this slides are
1) Agile Estimation and its techniques
Concept of Story points
Relative versus Absolute estimation
Few examples of estimation Techniques
2) Agile Prioritization – Key success factor of Agile projects
Story Mapping and Prioritization
Few examples of Prioritization
Anushree's experience & Certifications :
IT Experience and Achievements:
Equipped with approx. 10 years of experience in Banking & Technology Industry and currently working as Technical Delivery Manager and Agile Coach in Capgemini. Associated with corporates like HSBC global technologies and Tieto Software Technologies in the past.
Certifications:
Certified Trainer/Facilitator - Train The Trainer [T.T.T] - Creating Wonders in facilitating - PMI USA
Certified Scrum Master (CSM) from Scrum Alliance (Member: 000433149).
ITIL V3,EXIN
Agile Certified Practitioner (ACP) )® trained, PMI USA
Project Management Professional (PMP) )® trained, PMI USA
AS400 Programmer Certification.
Being Agile, Doing Agile and Agile in Crisis: We have the Agile Industrial Complex, Dark Agile, Faux/Fake Agile, Zombie Scrum, Flaccid Scrum, CrAgile, FrAgile, WAgile, and more. What do they all mean, and how do we know if we are doing them instead of "Being Agile"
This is the graphics from my famous Agile in a Nutshell poster that has been downloaded over 18.000 times since October 2016. It covers both briefly the background to why we work Agile, some history and problems as well as values and principles. It also covers the difference between waterfall development and Agile in two aspects and the most common Agile practice, basic Scrum. Also I added some Lean practices to the mix to add a more advanced level to it.
On the Dandy People blog you can download the free poster in English, French, Spanish and Turkish, as well as this Power Point.
http://blog.dandypeople.com/free-kit-agile-in-a-nutshell-poster/
Modern Professional Scrum using Flow and Kanban - Agile and Beyond Detroit 2019Yuval Yeret
Should you use Scrum or Kanban? You don’t have to choose: Scrum teams improve when they look at flows inside and outside their sprints from a Lean/Kanban perspective. In this session we will talk about Kanban-related myths prevalent in the Scrum world and identify common ground between them. We will look at ways to bring Kanban flow into your Scrum: the Kanban-based Sprint/product backlog, flow-based daily Scrum, visualizing aging work, and flow-based Sprint planning .We will describe ways to wrap Scrum with a Kanban flow system, and how DevOps fits into this picture.
You’ll leave with a better understanding of how Scrum, Kanban, and DevOps relate to each other and with ideas for experiments to try when back at work.
Limiting work-in-progress, or WIP, is a core principle of Kanban, and is a common recommendation to teams using Scrum or other frameworks as well. Yet the idea that working on less can lead you to get more done seems to defy common sense. Even those who understand the reasons for limiting WIP can struggle with resistance from team members or leaders when putting the theory to practice.
This session will review the concept of WIP and explore in depth the reasons for limiting WIP: enhancing focus, reducing cycle time, optimizing flow and making bottlenecks visible. We will give strategies for starting out with WIP limits and suggestions for what to do when a limit is reached. Attendees will also participate in a short simulation that will illustrate the concepts in practice, and that attendees can use on their own projects to help overcome skepticism of WIP limits in their organizations.
Presentation to OU Agile special interest group 25 January 2017. Agile basics, Agile myths, and stories of breakthroughs and breakdowns in Agile adoption in learning design and course production.
Benchmarking teams is tricky - it is too easy to amplify dysfunctional behaviour. It is also not easy to find a meaningful metric. This presentation describes an proven approach to concentrate on self assessment of capabilities.
10 steps to a successsful enterprise agile transformation global scrum 2018Agile Velocity
Presented at Scrum Gathering Minneapolis, Senior Agile Coach and Trainer Mike Hall provides leaders and managers 10 steps to a successful enterprise Agile transformation.
Org Topologies at Scrum Day Europe 2022, AmsterdamAlexey Krivitsky
Organizational Topologies: your roadmap towards an innovative, resilient and adaptive product development organization.
Many organizations struggle to adopt "agile" in a way that delivers on its promise to make the company fast, flexible and efficient.
Global consultancy firms have great pitches on how to adopt different so-called “Agile frameworks”. The marketing is great, but are the results too? We see how our clients get stuck in adopting a framework - forming “agile teams”, appointing “product owners” and then clustering all this into “tribes”. Thus creating robust structures that make further organizational improvements and adaptability difficult, slow, and expensive.
This talk offers ideas how to go beyond these limiting ideas and explores a map of organizational transformation based on orgtopologies.com.
Leading a large-scale agile transformation isn’t about adopting a new set of attitudes, processes, and behaviors at the team level… it’s about helping your company deliver faster to market, and developing the ability to respond to a rapidly-changing competitive landscape. First and foremost, it’s about achieving business agility. Business agility comes from people having clarity of purpose, a willingness to be held accountable, and the ability to achieve measurable outcomes. Unfortunately, almost everything in modern organizations gets in the way of teams acting with any sort of autonomy. In most companies, achieving business agility requires significant organizational change. Join @Mike Cottmeyer live from #Agile2017 during this workshop.
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
Most redesigns of websites fail: less leads, less sales, lower conversions. Why do these website redesign projects fail? And how to avoid these mistakes? In this presentation I gave at Digital Elite Camp from ConversionXL I give the methodology we follow to make sure redesign projects will be a success!
Scrum, Kanban, and DevOps Sitting in a Tree… - Big Apple Scrum Day 2018Yuval Yeret
Scrum, Kanban, and DevOps Sitting on a Tree... (Learn how to leverage Kanban & Scrum together and how to fit DevOps into the picture)Should we use Scrum? Should we use Kanban? Where does DevOps fit into the picture? The best agile teams already know they don’t need to choose. Scrum teams improve when they start to look at flow inside and outside their sprints. Kanban teams improve when they have a disciplined cadence, and effective Product Ownership and Scrum Mastership. DevOps really is mainly about doing Agile the right way. In this session, we will look at a core definition of Scrum, Kanban & DevOps, do some myth-busting as well as identify the quite significant common ground between Scrum, Kanban and DevOps. We will then look at practical ways like the Kanban-based Sprint Backlog, Flow-based Daily Scrum, Visualizing aging work, Flow-based Sprint Planning - which bring some Kanban flow into your Scrum. We will look at how to bring Scrum roles/events/artifacts into your Kanban. We will look at ways to wrap Scrum with a Kanban Flow system that looks upstream/downstream and at the higher level picture of a DevOps Culture/Process. You’ll leave with a better understanding of how Scrum, Kanban, and DevOps relate to each other and with some ideas for experiments to try when back at work.
Enterprise Agile Coaching - Professional Agile Coaching #3Cprime
“Agile coach” is a term that is thrown around pretty loosely these days. But what exactly is an agile coach? How do they differ from the more tactical roles, like ScrumMaster? And how do organizations find the agile coaches that are right for them?
In the final session of our “Professional Agile Coaching” series, we’ll examine how organizations can build an Enterprise Agile Coaching strategy. We’ll look at:
• When to use an external versus internal coach
• How to choose a coach with the abilities your team/organization needs
• The differences between team and enterprise agile coaching
• Creating a communication plan with your agile coach
• Developing an internal agile coaching organization
This session will help organizations make the best use of both internal and external coaches in order to ultimately build the deep internal skills and knowledge necessary for a successful agile transformation.
How to Run a Post-Mortem (With Humans, Not Robots), Velocity 2013Dan Milstein
Slides (with annotations) from a talk on post-mortems at Velocity CA, 2013.
This is an expanded version of my earlier slides, from the Lean Startup Conf.
Follow us on www.techxpla.com
One of the key advantages of adopting an agile workflow is the ability of the team to estimate new work effectively. But teams new to agile sometimes have difficulty figuring out how to estimate requirements effectively.
Until a team has been working together for a while, attempts to generate accurate estimates for new requirement may feel awkward and loose.
Here Anushree Verma Certified Scrum Master and Agile Coach from Capgemini gave few estimation techniques for agile teams that can ease the transition through this phase. These techniques get everyone engaged in productive point estimation from the start, regardless of their level of experience with agile methods.
Topics covered in this slides are
1) Agile Estimation and its techniques
Concept of Story points
Relative versus Absolute estimation
Few examples of estimation Techniques
2) Agile Prioritization – Key success factor of Agile projects
Story Mapping and Prioritization
Few examples of Prioritization
Anushree's experience & Certifications :
IT Experience and Achievements:
Equipped with approx. 10 years of experience in Banking & Technology Industry and currently working as Technical Delivery Manager and Agile Coach in Capgemini. Associated with corporates like HSBC global technologies and Tieto Software Technologies in the past.
Certifications:
Certified Trainer/Facilitator - Train The Trainer [T.T.T] - Creating Wonders in facilitating - PMI USA
Certified Scrum Master (CSM) from Scrum Alliance (Member: 000433149).
ITIL V3,EXIN
Agile Certified Practitioner (ACP) )® trained, PMI USA
Project Management Professional (PMP) )® trained, PMI USA
AS400 Programmer Certification.
Being Agile, Doing Agile and Agile in Crisis: We have the Agile Industrial Complex, Dark Agile, Faux/Fake Agile, Zombie Scrum, Flaccid Scrum, CrAgile, FrAgile, WAgile, and more. What do they all mean, and how do we know if we are doing them instead of "Being Agile"
This is the graphics from my famous Agile in a Nutshell poster that has been downloaded over 18.000 times since October 2016. It covers both briefly the background to why we work Agile, some history and problems as well as values and principles. It also covers the difference between waterfall development and Agile in two aspects and the most common Agile practice, basic Scrum. Also I added some Lean practices to the mix to add a more advanced level to it.
On the Dandy People blog you can download the free poster in English, French, Spanish and Turkish, as well as this Power Point.
http://blog.dandypeople.com/free-kit-agile-in-a-nutshell-poster/
Modern Professional Scrum using Flow and Kanban - Agile and Beyond Detroit 2019Yuval Yeret
Should you use Scrum or Kanban? You don’t have to choose: Scrum teams improve when they look at flows inside and outside their sprints from a Lean/Kanban perspective. In this session we will talk about Kanban-related myths prevalent in the Scrum world and identify common ground between them. We will look at ways to bring Kanban flow into your Scrum: the Kanban-based Sprint/product backlog, flow-based daily Scrum, visualizing aging work, and flow-based Sprint planning .We will describe ways to wrap Scrum with a Kanban flow system, and how DevOps fits into this picture.
You’ll leave with a better understanding of how Scrum, Kanban, and DevOps relate to each other and with ideas for experiments to try when back at work.
Limiting work-in-progress, or WIP, is a core principle of Kanban, and is a common recommendation to teams using Scrum or other frameworks as well. Yet the idea that working on less can lead you to get more done seems to defy common sense. Even those who understand the reasons for limiting WIP can struggle with resistance from team members or leaders when putting the theory to practice.
This session will review the concept of WIP and explore in depth the reasons for limiting WIP: enhancing focus, reducing cycle time, optimizing flow and making bottlenecks visible. We will give strategies for starting out with WIP limits and suggestions for what to do when a limit is reached. Attendees will also participate in a short simulation that will illustrate the concepts in practice, and that attendees can use on their own projects to help overcome skepticism of WIP limits in their organizations.
Presentation to OU Agile special interest group 25 January 2017. Agile basics, Agile myths, and stories of breakthroughs and breakdowns in Agile adoption in learning design and course production.
Benchmarking teams is tricky - it is too easy to amplify dysfunctional behaviour. It is also not easy to find a meaningful metric. This presentation describes an proven approach to concentrate on self assessment of capabilities.
10 steps to a successsful enterprise agile transformation global scrum 2018Agile Velocity
Presented at Scrum Gathering Minneapolis, Senior Agile Coach and Trainer Mike Hall provides leaders and managers 10 steps to a successful enterprise Agile transformation.
Org Topologies at Scrum Day Europe 2022, AmsterdamAlexey Krivitsky
Organizational Topologies: your roadmap towards an innovative, resilient and adaptive product development organization.
Many organizations struggle to adopt "agile" in a way that delivers on its promise to make the company fast, flexible and efficient.
Global consultancy firms have great pitches on how to adopt different so-called “Agile frameworks”. The marketing is great, but are the results too? We see how our clients get stuck in adopting a framework - forming “agile teams”, appointing “product owners” and then clustering all this into “tribes”. Thus creating robust structures that make further organizational improvements and adaptability difficult, slow, and expensive.
This talk offers ideas how to go beyond these limiting ideas and explores a map of organizational transformation based on orgtopologies.com.
Leading a large-scale agile transformation isn’t about adopting a new set of attitudes, processes, and behaviors at the team level… it’s about helping your company deliver faster to market, and developing the ability to respond to a rapidly-changing competitive landscape. First and foremost, it’s about achieving business agility. Business agility comes from people having clarity of purpose, a willingness to be held accountable, and the ability to achieve measurable outcomes. Unfortunately, almost everything in modern organizations gets in the way of teams acting with any sort of autonomy. In most companies, achieving business agility requires significant organizational change. Join @Mike Cottmeyer live from #Agile2017 during this workshop.
How to make sure your new website won't be a failure? - Digital Elite Camp 2016AGConsult
Most redesigns of websites fail: less leads, less sales, lower conversions. Why do these website redesign projects fail? And how to avoid these mistakes? In this presentation I gave at Digital Elite Camp from ConversionXL I give the methodology we follow to make sure redesign projects will be a success!
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
How to create better A/B tests based on user researchAGConsult
A/B testing is great. But if you just go around testing every idea that pops into your head, you could be in for a lot of testing. And ultimately, bitter disappointment.
I’ll show how to come up with ab-tests that will really make a difference by doing user research (analytics, targeted surveys, user session recording, user testing, …).
Don't do anything on your website you wouldn't do on a first dateAGConsult
Treat the visitors of your website with respect. Don't let them wait, give attention to their needs and don't do stupid things. Lots of cases from ab-tests.
Smartphone bezoekers converteren: hoe doe je dat?AGConsult
Basistips om ervoor te zorgen dat de mensen die via een smartphone je website bezoeken, ook klant worden. Conversie-optimalisatie en usability voor je mobiele website dus.
Voor meer geavanceerde tips: contacteer ons voor een opleiding of een optimalisatietraject.
The Truth Is Out There - User Research Based AB-TestingAGConsult
Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.
Case Flanders Investment & Trade - AGConsult als architectAGConsult
Na verschillende soorten gebruikersonderzoek en een internationale benchmark, maakten we de structuur en mock-ups voor FIT. Deze stuurden we bij op basis van gebruikerstesten. We maakten het lastenboek en tijdens de realisatie stuurden we designs en voorstellen bij op basis van onze expertise. Net zoals een architect ook toeziet op de werf.
Suzuki werkt sinds 2010 samen met AGConsult. Op basis van user research maakten we een nieuwe versie van onze site. Op basis van AB-testen maken we die site continu beter. Zelfs na 5 jaar blijven we zaken vinden die beter kunnen.
Turning Analysis into Action with APIs - Superweek2017Mark Edmondson
Presentation given by Peter Meyer and Mark Edmondson and Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions. 1.
Radical Analytics, Superweek Hungary, January 2017Stéphane Hamel
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
What is Lean UX? Come get introduced to the topic of Lean UX and learn the fundamentals of this approach, and how it is revolutionizing the field of UX with UserTesting. Discover how constant iterating through cycles and learning from each cycle can create products which can overcome business challenges and meet customer needs, while saving big bucks, resources, and time.
We will cover the basic principles of Lean UX, and how UserTesting fits into this model of research.
User recruitment: What doesn't bring you joy should be automated Den Tserkovnyi
Challenges and solutions for recruiting participants for user tests.
This is an adaptation of my presentation from UX camp Amsterdam and UX camp Europe (Berlin). Grey text is explaining some of the slides instead of me talking.
Slides from a 5/10/2017 talk at the Nasdaq Entrepreneurial Center (@theCenter) about a lean research mindset, the mechanics of learning from users, and the structure of a research prototype test session.
Considerations When Planning & Conducting a Research Study.
1. Choosing the correct formative usability study setup
2. Recruiting effectively
3. Writing good test tasks
4. Remaining unbiased & facilitating ethically
5. Reporting with metrics
Lightweight and ‘guerrilla’ usability testing for digital humanities projectsMia
For the 2014 Digital Humanities Summer School at the University of Oxford DHOxSS. Usability doesn’t have to be a drag, and user testing doesn’t have to take months and a cast of thousands. Following the principle that ‘any user testing is better than no user testing’, lightweight usability is based on the idea that all you need to run useful tests with real people is a bit of planning and a couple of hours. In this session you will learn how to plan and run a lightweight usability test on paper prototypes or early versions of digital projects and get tips for recruiting and rewarding participants for 'guerrilla usability testing'. At the end of the workshop we will put it into practice by running a live usability test on a site suggested by the audience.
Introduction to usability and usability testing as a discipline, followed by how to do guerilla usability testing. Presented at Duke Tech Expo April 13, 2018 with co-author Lauren Hirsh, with content from a prior collaborative presentation of hers.
Presenters: Ashley Hoffman, Amy Gratz Barker.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/03/2018.
Designing from the student perspective requires data, but design research methods can be intimidating and time-consuming. This interactive session covers two design research
techniques, card sorting and task-based usability testing, that can be used for Libguides redesign.
The Europeana Newspapers Project held a workshop in Amsterdam in September 2013. This presentation from Channa Veldhuijsen of the National Library of the Netherlands explains some principles of usability testing for historic newspapers presented online.
How to Effectively Lead Focus Groups: Presented at ProductTank TorontoTremis Skeete
Topic: How to Effectively Lead Focus Groups
Tremis Skeete, NexTier Innovations
Talking to users can be a challenge and running a focus group is one of those tasks which most Product Managers would say is essential in getting real insights. Whether you want to test your user group's response to a new product or changes to features within an existing product, as a product person you need to have a creative set of analytical skills and strategies for how to steer the group toward productive discussions. In this presentation, Tremis will discuss how focus groups can truly work well for you, and how you can organize, coordinate, and effectively lead focus group sessions.
Slides from a workshop put up by UX Champaign Urbana (http://www.meetup.com/UXBookClubCU/) describing the process and benefits of Usability Testing. Workshops took place from October 12-November 1, 2014 and the [co][lab]. For more information: http://usabilitypopuplab.com/
Field research and interaction design: course #4nicolas nova
Fourth deck of slides from the Field Research and Interaction Design, a Master course at the Geneva University of Art and Design, in the Media Design program taught in 2009-2010
We hebben softwarebedrijf Enfocus bijgestaan bij het online vertalen van hun switch van een licentiemodel naar een abonnementsformule. We tekenden de flow uit, maakten mock-uos en stuurden bij op basis van user testen met mensen in verschillende landen. Het eindresultaat: verkopen die de prognoses overstijgen.
Praktische tips om van je website een goede, gebruiksvriendelijke website te maken. De tips zijn gebaseerd op problemen die vaak voorkomen in recent gemaakte websites.
Meer dan 30 praktische tips om de conversie van je website de hoogte in te jagen. De tips zijn ingedeeld in 3 categorieën: de aankoop voorbereiden - de aankoop beïnvloeden - de koop sluiten.
Wat zijn de fundamenten voor een goede online communicatie? Hoe maak je een website die converteert? Waarop bezoekers vinden wat ze willen? En welke rol speelt je website nog in een wereld vol fenomenen als Twitter, Facebook, ...
Ik gaf deze presentatie op een studiedag van Vormingplus.
Hoe toptaken identificeren en enkele casesAGConsult
Waarom zijn toptaken belangrijk en wat is de beste methode om ze te achterhalen? Voorbeelden uit de praktijk tonen aan dat 60% van de mensen voor amper 4
zaken naar een website komen.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5. What will we be talking about?
1. Moderated user testing: the basics
2. What can you test? And where?
3. 8 reasons why user testing is so valuable
4. Recruiting the right users & making sure they show up
5. Writing the scenario
6. Your job on the test day itself
7. What to do next?
7. 3 key methods to make your website better
AB-tests
User testing
Expert review
8. What are moderated user tests?
• You arrange for a number of people to perform a series of typical tasks on your
website, intranet, app, …
• The test takes place on an individual basis.
• A moderator asks the questions and leads the user test.
• Observing the user while he's using the website is key to this method.
30. Profile of the test users
• Most important:
• Belongs to your target audience
• Mix between customer/non-customer
• You also want a good mix between
• Gender
• Age
• Educational level
31. Relax. Don't become too fixated on a specific mix of
test users or on a ridiculously precise profile.
36. Other recruiting pitfalls
• Avoid professional testers
• Don't recruit people with an alcohol
problem
• Call every participant the day before the
test to reconfirm
• Make sure you have a back-up participant
40. How do you find those users?
• Pop-up or slide-in on your site
• Mail your newsletter subscribers
• Mail your client database
• Facebook, Twitter, LinkedIn, …
• Your call centre
• Notice board of your physical location
• Recruitment agency
41. Let's talk about money
• Cash
• Gift vouchers
• Coupon codes
• Your own product, gadgets …
46. Typical pitfalls when making a scenario
• Using words that are on your website
• Tasks that are too specific or aren’t relevant for the participant
• Book a citytrip to Rome for Valentine for 2 people, half board?
• Buy a pair of running shoes, size 38, in pink
• Not using plain language
• Too many tasks that are too difficult
55. Steward: make the participant feel at ease
• Ask if it was easy to find the location, offer them a refreshment…
• Explain what will happen: research of an existing site, app, wireframes (I call it a
'draft version' of a website), etc.
• Never use the word test. It's not a test, you're doing research.
• Make it clear you're researching the website or app, not the user. They can't do
anything wrong. There are no wrong answers.
• Assure the user you were not involved in building the site (even if you were).
Nothing the test user says will therefore flatter or insult you.
56. Steward: start gently
• Move from the introduction to an interview
• Ask the test user a number of questions on his experience with the site, on similar sites, on
surfing in general.
• Refer to what you already know about him/her (during the recruitment phase)
• Start the test with a familiar or easy task
• If the user is familiar with the site or app (or related ones)
• Do you remember why you used the website on the most recent occasion?
• Did it work well then?
• We will try and do the same now.
• If not, start with an easy task
57. How to deal with the scenario?
• The scenario is a guideline, not a straitjacket
• Try to adapt your tasks/questions to the user
• Leave room for the test user's input
• Ask a simple task after a failure
• Mix up the order of your questions
58. Your job once you've given a task?
• The best thing you can do is to just shut up.
• Give people the time to think and to express their
thoughts
• Do not interrupt people, even if they’re on the
wrong track
• Of course you can ask additional questions
• When depends on the situation
• Interact based on their behavior, facial
expressions, what they say, how they say
something, …
59. Of course there's so much more…
• How to respond to typical situations?
• How to deal with 'difficult' users?
• In what situations can you help the user?
• How useful is it to ask questions after each task?
• How to make sure the observers understand what's happening?
• How to take notes?
• How to make sure your observations and conclusions aren't biased?
• How to report on a user test?
• How to find solutions for the problems you discovered?
60. What to do next?
• Learn more during our deep dive workshop
• London – October 11 2016
• Berlin – November 7 2016
• Mail karl@agconsult.com if you want an in-house training
• Do a user test!
• Never forget to AB-test the ideas you have to tackle the problems you discovered.
61. Get my free ebook now
10 conversion tips that work on every website
15 cases from the real world
6 best practices from leading websites
www.agconsult.com/ebook.html
www.slideshare.net/agconsult
Already more than 3.216 downloads
Terminology
E.g.: the heading on a button
Position of an interface element
E.g.: picture of a product on the left or right side of a screen
To add or omit particular information
E.g.: microcopy on a form, USP in an ordering procedure
The biggest disadvantage of the 'classic' in person user test is that your test participants either have to come to you or you have to go to them. And time is simply money.
Remote moderated user testing is an excellent alternative for in-person user testing.Tweet this quote
With remote user tests, the moderator and test participant can be wherever they want to be, as look as they're looking at the same website on some screen or other. With screen sharing software that’s a piece of cake nowadays.
If your user has a webcam, you can also see their face. Which makes it a good alternative for in-person moderated user testing.
Test participants live in different locations / time zones
Difficult profile test participants
Time is precious
Most people think you need a test lab with a two-way mirror to do proper user testing. I say: bollocks. That mirror’s not fooling anyone. User testing is an artificial situation, there’s no way around that. But let’s not make that any worse with a two-way mirror. - You need a user test lab
No, you don’t. Actually: please do not test in a lab. User testing is an artificial situation, there’s no way around that. But let’s not make that any worse.
Testing in the client’s office intimidates the test participants
I won’t say someone very timid couldn’t be intimidated by a big brabd’s posh office. (I would argue these people won’t really volunteer to be a participnat in a test very often either.) What I will say is that I’ve heard test participants say some really horrible things about a website in really lovely looking offices.
Do we really need to test it? I'm an expert!
Especially when you’ve been an expert for quite some time.
You start to think all you as an expert have to do is to look into your crystal ball of infinite knowledge and the answers will just pop out. But that’s not really true. The only crystal ball there is is data – user research data.
No matter how much expert knowledge and experience you have, you can’t know everything.
You can’t always judge situations perfectly. That’s a lesson I've learnt in more than 15 years as a usability expert. You can read more on that topic in our article 'Experts don't know everything, not even usability experts'.
Changing without testing = gambling?
Don’t be afraid to reach out to your users.
Structure-can people find what they're looking for – understand navigation (content and how it works) – understanding copy – what does the company try to sell – why would you buy it – forms- …
Clients can always dismiss expert advice with the argument "Yeah sure, but that’s just your personal opinion, right?".
User tests reveal facts.
And facts trump opinions any day of the week.
Or at least, ignoring your own clients is more difficult to do than ignoring expert advice.
If you have sees with your own eyes that 5 out of 6 people have trouble using the filter navigation in your online shop, there's no way you can't realize this is a problem you have to fix.
A video that shows your customers and potential customers having trouble with your website, cursing your interface? That has immense power. That kind of video will shut up even the most die-hard, ego-tripping know-it-all experts and directors during board meetings.
Also, you can re-use the recordings at any stage of the project. Whenever that same old discussion rears it's ugly head again, you just whip out that recording: “Remember, this is what we saw during user testing...”.
Keep hammering away on that nail.
Must obviously be supplemented with additional criteria depending on the site or app to be tested
Experience with surfing on a table or with a specific app – shops online or not / watch tv on iphone
How can you avoid ‘bad' test users? Google all candidates and check their LinkedIn profile
IT, web or communication professionals
They tend to behave like experts rather than users in the course of the test.
Competitors
Employees from competitors on a 'spying mission' are never part of the plan.
Don't recruit people with an alcohol problem
People who are difficult to understand
The whole point of a user test is to gather feedback. If you cannot understand the person, you won't know what they are trying to say.
People that are too shy.
Call all candidates to confirm their participation. Then you will hear their voice and have an opportunity to assess what they are like.
Tip: Call them under the pretence that you want to check whether they can still take part and that you will confirm their participation at a later date.
Testing 5 users gives insight into 85% of the usability problems.
It is best to test at least 5 subjects. This prevents you from drawing hasty conclusions.
The maximum number of test subjects depends on the complexity of the site or application to be tested and the diversity of your target audience.
E.g.: job seekers versus companies, private individuals versus professionals, etc.
Iterate:
It's better to do 1 user test every week and tackle the problems you've found in between, than 3 consecutive days of testing on the same version.
It is standard to pay 40 to 50 euros per person for a user test lasting between one hour and one hour and a half.
what do you want to find out? - What are the new elements on the site that you want to test? - What are you unsure about? – What are the problem areas of your website, based on GA, user session recordings, heatmaps, …
Focus on key tasks
What do most people visit the site for?
What is researched most frequently?
What is important for your business (will result in more income, or reduce costs)
The main focus must be on improving those things.
Do not ask questions about exceptions.
It is not a problem if things that people rarely need or that only a minute group of users is looking for are harder to find.
It is impossible to make everything equally easy to find on a website.
In no case should the questions be read out during the test. Practice the questions you will ask and the precise words you will use. The tasks must sound very natural to the test user.
‘It has been ages since you and your partner went away for the weekend. Do you want to book a weekend trip for the two of you?'
Do a dry run. Rehearse your question. Ask them over and over again. As natural as possible. Learn your introduction by heart. Practice with real people.
It's better to do 1 user test every week and tackle the problems you've found in between, than 3 consecutive days of testing on the same version.
Ensure that the test user is feeling at ease, in particular: be patient...
Be as neutral as possible; do not ask any suggestive questions.
Do not express a preference.
Collect data.
Narrate and explain what is happening for the people in the monitoring area.