Web Usability &Usability TestingElaine Brennan
Web Usability?First law of web usability:‘Don’t make me think!’Steve Krug
Consistent identitylogo or site IDnametagline
Navigation
Types of pagesthe homepagepathway pagesinformation pages
The homepageidentify the site
set tone and personality
make clear what the site is about
help people start tasks immediately
direct them efficiently to what they wantPathway pagesget people to what they’re looking forlike a table of contentscreate a smooth path which doesn’t:	make people think	have to use the Back buttonmost people choose the first plausible looking option: satisficing
Information pagesdestination pages where users scan and get their information
Page layoutclear visual hierarchybreak pages into clearly defined areasmake it obvious what’s clickablekeep down the noise
Usability testing Usability testing helps you find out how well your website is working.
Doing a usability testYou carry out a usability test by:watching and listening as one user at a time responds to your sitetries to find specific informationtries to accomplish specific tasks with the website recording the resultsdiscussing results with your web teammaking changes accordingly testing again!
What Steve Krug knows:If you want a great site, you’ve got to test.Testing one user is 100 percent better than testing none.Testing one user early in the project is better than testing 50 near the end.The importance of recruiting representative users is overrated.The point of testing is not to prove or disprove something. It’s to inform your judgement.Testing is an iterative process.Nothing beats a live audience reaction.
How many users to test?Krug advises 3 or 4 will pick up nearly all of the most significant problems
Who to recruit?‘it doesn’t much matter who you test’ as:We’re all beginners under the skin.It’s usually not a good idea to design a site so that only our target audience can use it.Experts are rarely insulted by something that is clear enough for beginners.
 Where and how to test?

Usability & Usability Testing

  • 1.
    Web Usability &UsabilityTestingElaine Brennan
  • 2.
    Web Usability?First lawof web usability:‘Don’t make me think!’Steve Krug
  • 3.
    Consistent identitylogo orsite IDnametagline
  • 4.
  • 5.
    Types of pagesthehomepagepathway pagesinformation pages
  • 6.
  • 7.
    set tone andpersonality
  • 8.
    make clear whatthe site is about
  • 9.
    help people starttasks immediately
  • 10.
    direct them efficientlyto what they wantPathway pagesget people to what they’re looking forlike a table of contentscreate a smooth path which doesn’t: make people think have to use the Back buttonmost people choose the first plausible looking option: satisficing
  • 11.
    Information pagesdestination pageswhere users scan and get their information
  • 12.
    Page layoutclear visualhierarchybreak pages into clearly defined areasmake it obvious what’s clickablekeep down the noise
  • 13.
    Usability testing Usabilitytesting helps you find out how well your website is working.
  • 14.
    Doing a usabilitytestYou carry out a usability test by:watching and listening as one user at a time responds to your sitetries to find specific informationtries to accomplish specific tasks with the website recording the resultsdiscussing results with your web teammaking changes accordingly testing again!
  • 15.
    What Steve Krugknows:If you want a great site, you’ve got to test.Testing one user is 100 percent better than testing none.Testing one user early in the project is better than testing 50 near the end.The importance of recruiting representative users is overrated.The point of testing is not to prove or disprove something. It’s to inform your judgement.Testing is an iterative process.Nothing beats a live audience reaction.
  • 16.
    How many usersto test?Krug advises 3 or 4 will pick up nearly all of the most significant problems
  • 17.
    Who to recruit?‘itdoesn’t much matter who you test’ as:We’re all beginners under the skin.It’s usually not a good idea to design a site so that only our target audience can use it.Experts are rarely insulted by something that is clear enough for beginners.
  • 18.
  • 19.
    Who, what, when? Whoshould do the testing?Who should observe?What do you test, and when?
  • 20.
    Types of live-sitetest‘Get it’ testingKey task testing
  • 21.
    Let’s usability test!Let’shave a go at doing a quick set of ‘Get it’ tests