Bauer Media would be the most suitable publisher for the student's magazine. Bauer Media distributes magazines like Kerrang! and Q that inspired the student's magazine pages in terms of style and content. In particular, the student's magazine front cover and masthead design were inspired by Kerrang!. IPC Media was rejected as a publisher because their main magazines like In Style and Look are targeted towards women, whereas the student's magazine aims for both male and female audiences. The student may also consider digital distribution through apps for phones and tablets given the target youth audience's access to technology.

1. Question Three
What Kind of media institution might distribute your
media product and why?

2. Publishing Houses
The two main UK publishing houses are IPC
Media and Bauer media. These publishing
houses publish well known magazines, such as
NME and Kerrang! magazine. I then
researched what the publishing houses look for
when publishing magazines and so..

3. Bauer Media
I have concluded that Bauer Media would be the most suitable to publish my magazine, this is
because, the company distributes Kerrang! and Q magazine, both of which have been inspirations in
creating my final pages. Also, Bauer Media would be suitable to distribute my magazine as my house
style is consistent to Q magazine in my double page spread. Kerrang! is also an inspiration for my
magazine’s content and front cover page, with the overall masthead design and colour scheme,
because of my desire to feature a particular type of genre to attract my desired target audience.

4. WHY NOT IPC?
The primary main reason I chose to use Bauer
media rather than IPC is because the main
magazines they distribute are women’s weekly
magazines such as In Style and Look
magazine, whereas my main target audience is
both men and women.

5. Other Options
I can now distribute my magazine via online or electrical devices such as mobile phones and tablets.
This is because of the growth in technological convergence, magazines such as NME have developed
an app to purchase their magazine to read on the go on mobile phones. I may consider this type of
distribution as my main target audience is youth, and so they will have primary access to technology
such as tablets and ipads and are more likely to purchase my magazine.