IPC media would be well-suited to distribute the author's new music magazine. IPC is a major UK publishing house that publishes 60 iconic brands and is the leading publisher of magazines in the UK. They engage with two-thirds of UK women, and the author's magazine targets a female audience in terms of its appearance and style. IPC already publishes several successful women's magazines as well as the music magazine NME. Distributing the author's new magazine through IPC could help expand their audience to younger women and build upon their large existing female readership. IPC's distribution of NME also makes them a good fit as the author was influenced by NME's magazine design and style.

1. Question 3
What kind of media institution might
distribute your media product and
why?

2. IPC media is one of the UK’s major publishing houses that deals with the publishing
of 60 iconic media brands. They are currently the UK’s leading consuming
magazine publisher.
I think that my music magazine would fit IPC media better than Bauer media as IPC
claims to engage with two thirds of the UK’s women – as my magazine is aimed
towards a female audience due to the appearance and style of the magazine, I
think that this would be a great fit. IPC distributes many women orientated
magazines such as Look, Marie Claire, Now, TeenNow and Woman, all which are
successful women magazines. IPC also distribute popular music magazine NME. I
think that by choosing IPC media to distribute my magazine it would help to
broaden the younger audience for the publishing house, expanding their already
existing vast female audience further by appealing to not
only grown women but the younger generations as well.
As well as appealing to the vast female audience, IPC
media also distribute popular music magazine NME. This
also makes IPC a good fit for my magazine as I was
influenced by the magazine cover design layout as well as
the style of magazine title.