A-level Media Creative Critical Reflection

1. Creative Critical Reflection
Melvin Muketha

2. 1. How Does Your Product Use or
Challenge Conventions and how
does it represent social groups or
issues?

3. Full Steam Magazine
 Full Steam magazine is a magazine that covers all the information about European
football.
 Full Steam magazine covers:
 Transfer market
 Injury updates
 Matches to watch out for
 Upcoming players to watch

4. Full Steam Magazine
 Full Steam Magazine will be printed on A4 glossy paper
 It will be 32 pages long and will sold on a monthly basis
 It will be exclusively sold in Europe
 Price for this magazine will be €15

5. Target Audience
 The Target Audience for this magazine will be for Europeans who are interested in the
sport football.
 It will be targeted for males who fit between the age group of 16 to 27.
 The magazine will be printed in the English language so it will also target people who
understand English.
 As the price for this magazine is €15, it will be targeted for people who are in Social Class
A.

6. Mast Head
Date line
Layout
Main image
Sell lines
Anchorage text
Price
Bar code

7. Pug
Full steam magazine does not have a
pug on the cover page because the
target audience did not find it
appealing and though that drew
attention away from the main image
and anchorage text.

8. Sky line
A sky also did not test well with our
target audience which is why we do
not employ it. Our target Audience
did not like the sky line because they
felt that it looked messy and
preferred a much more cleaned up
look of the magazine.

9. Issues of Representation of Social Groups
 It will be difficult for this magazine to be sold in Europe because of the diversity of
languages.
 Since the magazine is printed in English we will have issues representing the social group of
people living in Europe.

10. Distribution of Magazine
 The magazine will be available in major retail stores such as CarreFour, Tesco and Metro
AG.
 It will also be available for delivery on our website and a soft copy can be purchased on
our website, amazon and the play store.

11. 2. How Does Your Product Engage
With Audiences And How Would It
Be Distributed As A Real Media
Text?

12. How my product engages with audience?
 In order for this magazine to engage the audience Full Steam had conducted primary
and secondary research in depth and gave a thorough analysis of this information that
as collected.
 This research helped us discover what kind colors people are attracted to, players they
want to read about, leagues they are most interested in and what information they
would like to read about.

13. 3. How Did Your Production Skills
develop?

14. How my production skills developed
throughout this project?
 My production skills developed starting with initial ideas.
 My initial Ideas were
 Magazine
 TV show
 Video game
 Radio channel

15. How my production skills developed
throughout this project?
 From this I then developed my initial ideas by carrying out a SWOT Analysis.
 Strength Weakness Opportunities Threats
 By doing this I was then able to discover difficulties and opportunities that I will have if I
pursued this idea.
 The SWOT analysis helped me with decision making on the product to produce and how I
could best express topics I want to present.

16. Photography skills development
 My skills in photography developed as it taught me to adjust ISO, aperture and shutter
speed on a camera.
 It also taught me what these adjustments will do on the overall image.

17. Photography skills development
 I learned to take photos take photos that are
sending a clear message.
 For example I wanted to show how happy this
person was.

18. Planning and project management skills
 For the planning of this project I used
a production diary which included
dates of meetings, what we did, who
attended and additional notes that
are important for production.

19. Research skills development
 My research skills were developed when I was constructing my primary and secondary
research.
 They helped develop my skills in:
 Interviews
 Questionnaires
 Internet research

20. Page layout and design
 I first designed my magazine pages with sketches.

21. Page Layout and design.
 Then illustrated them on Photoshop.

22. 4. How did you integrate
technologies?

23. Photoshop
 I used adobe
Photoshop when
designing pages for
my magazine

24. Google
 I used google for any research
that I needed to do

25. DaFont
 I used this website to download fonts that I
used for my magazines

26. Microsoft office
 I used Microsoft
office for creation
of documents and
presentations

27. Camera
 I used cameras for taking of photos for the magazine

28. Computers
 Computers were used for working
on the magazine.

29. Printers
 We need printers to make hard copies of the magazine.