2. Publishing Houses
The two main UK publishing houses are IPC
Media and Bauer media. These publishing
houses publish well known magazines, such
as NME and Kerrang! magazine. I then
researched what the publishing houses look
for when publishing magazines and so..
3. Bauer Media
I have concluded that Bauer Media would be the most suitable to publish my magazine, this is
because, the company distributes Kerrang! and Q magazine, both of which have been inspirations
in creating my final pages. Also, Bauer Media would be suitable to distribute my magazine as my
house style is consistent to Q magazine in my double page spread. Kerrang! is also an inspiration
for my
magazine’s content and front cover page, with the overall masthead design and colour scheme,
because of my desire to feature a particular type of genre to attract my desired target audience.
4. WHY NOT IPC?
The primary main reason I chose to use
Bauer media rather than IPC is because the
main magazines they distribute are women’s
weekly magazines such as In Style and Look
magazine, whereas my main target audience
is both men and women.
5. Other Options
I can now distribute my magazine via online or electrical devices such as mobile phones and
tablets. This is because of the growth in technological convergence, magazines such as NME
have developed an app to purchase their magazine to read on the go on mobile phones. I may
consider this type of distribution as my main target audience is youth, and so they will have
primary access to technology such as tablets and ipads and are more likely to purchase my
magazine.
