This document discusses options for publishing a magazine product. It notes that the magazine is aimed at ages 14-40 and more likely to appeal to working class audiences. It is modeled after NME magazine in terms of target audience and layout. The document considers IPC Media and Bauer Media as potential publishers since they currently publish similar music and culture magazines, including NME, Q, Heat, and Kerrang. IPC Media and Bauer Media are seen as good options because of their large reach and experience publishing comparable magazines.