At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

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13. To Mexico BUT that’s another story Copyright Great Marketing Works 2009 (C)

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17. Created the BE GREAT system 7 steps to success workshops and helped over 800 companies with successful marketing ideas. Copyright Great Marketing Works 2009 (C)

18. So that’s me Who are you? You know the answer to this one. But do we? Let’s delve a little deeper, shall we? Copyright Great Marketing Works 2009 (C)

19. What kind of marketing person are we? Put the following 5 animals in the order of your preference. Cow Tiger Sheep Horse Pig This will define your priorities in your life. Copyright Great Marketing Works 2009 (C)

20. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY Copyright Great Marketing Works 2009 (C)

21. Ok so what is marketing in the first place? Big question We aint got too much time So we breaking it up into sections. Copyright Great Marketing Works 2009 (C)

23. Thinking about big business rather than Greatness. Might be why the world is in the predicament it is right now. Rant, rant, rant. Conclusion: Be Great Copyright Great Marketing Works 2009 (C)

24. BE GREAT B. Brand (did a little yesterday) and budget E. Evolving your idea and Exchange G. Guerrilla Marketing R. Relationships and your business E. E – marketing: for all your business A. Adwords: how you can use these T. Togetherness: concept partnering. Copyright Great Marketing Works 2009 (C)

27. But we want something different We want something from you which is inspired and creates positive emotions for low cost – we want your ideas to BE GREAT. Copyright Great Marketing Works 2009 (C)

28. B – Brand and budgets Our brands (everyone) Copyright Great Marketing Works 2009 (C)

34. Can we all see the power of the wrong logo? Losing £50 million Copyright Great Marketing Works 2009 (C)

36. E – Evolve and Exchange Our ideas (everyone) Copyright Great Marketing Works 2009 (C)

39. G - Guerrilla Be Guerrilla in our marketing (everyone) Copyright Great Marketing Works 2009 (C)

41. Guerrilla marketing THINK Copyright Great Marketing Works 2009 (C)

42. Guerrilla marketing NOT Copyright Great Marketing Works 2009 (C)

44. G - Guerrilla For us remember these three: Patience, psychology and Being personal. Copyright Great Marketing Works 2009 (C)

45. Why market research? Have you asked the people what they want? A friend of mine has an idea for a good food restaurant. This restaurant cooked food, beautiful food, from every corner of the world. His idea was that everyone loved food, everyone loved every type of food. And he would serve every type of food for them. You would have a Japanese starter, a Mexican main and an English desert. Not only this but everyone would go to his restaurant. Copyright Great Marketing Works 2009 (C)

46. Did this restaurant work? Copyright Great Marketing Works 2009 (C)

48. How will your customers Copyright Great Marketing Works 2009 (C)

49. Love must have patience. How many times would you have to tell someone you love them? Strange question – but one you might remember. How much does your target demographic remember you? How many messages from branding do we get everyday? How many steps must your chosen customer take? Who else is playing for their heart? How many different strategies do you have at the moment? How many more do you think you might need? Copyright Great Marketing Works 2009 (C)

50. Why does this work so well? Copyright Great Marketing Works 2009 (C)

51. Draw your demographic. No, it doesn’t have to be a good drawing – just do it. And give them a name too  Copyright Great Marketing Works 2009 (C)

52. R - Relationships For this we mean: Relationships – Life Time Value. Copyright Great Marketing Works 2009 (C)

54. How much is each customer?

63. How much really?

67. How can we use personal impact? Is it really about just shock tactics? How could some guerrilla tactics actually back fire? Isn’t it more about positive personal impressions? How much are you potential customers worth to you? Can you work out the potential lifetime value? Perhaps it’s annual value? Perhaps it’s one off value - how much should you try to woo them? How many times must we talk to someone to make them understand? Copyright Great Marketing Works 2009 (C)

68. E - marketing For this we mean: Your website Copyright Great Marketing Works 2009 (C)

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74. What about over time? Never presume: Today’s markets will last forever What about in the past? Copyright www.greatmarketingworks.co.uk 2009 © Copyright Great Marketing Works 2009 (C)

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79. A - adwords By this we mean: How are you going to use PPC? Copyright Great Marketing Works 2009 (C)

81. PPC adverts: where are they? Copyright Great Marketing Works 2009 (C)

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86. How Google PPC is so very cost effective compared to TM That’s 169 people to your website for around £30. Flyers usually pull in at a rate of 0.1% to 10% depending on a whole host of factors. Copyright Great Marketing Works 2009 (C)

88. BUT…. You can’t just use adwords! Online cannot create a market Only replicate the interest. Copyright Great Marketing Works 2009 (C)

89. T – Togetherness By this we mean: How are you going to help each other? Copyright Great Marketing Works 2009 (C)

92. Make your pie bigger Copyright Great Marketing Works 2009 (C)

94. Mcvities Copyright Great Marketing Works 2009 (C)

95. Muller Copyright Great Marketing Works 2009 (C)

96. Become Copyright Great Marketing Works 2009 (C)

97. This… is the start This was just the beginning  Have fun and good luck. And remember… Copyright Great Marketing Works 2009 (C)

98. So what have we learnt today? B. Branding your business E. Evolving your idea G. Guerrilla Marketing R. Relationships and your business E. E – marketing: for all your business A. Adwords: how you can use these T. Togetherness: concept partnering. Copyright Great Marketing Works 2009 (C)

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