Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

171124 get adopted your proposals public version

3,258 views

Published on

Get Adopted your proposal!
This slide deck tells you how to make an effective slide material.
The more innovative your project become, the more difficult get it approved.

Published in: Business
  • Be the first to comment

171124 get adopted your proposals public version

  1. 1. Get adopted your Proposal! How to create a slide deck, to make it happen. BIZ 1-0304, 24th November (Fri), 18:30 – 20:00 Organized by Lance Chen and Ryosuke ISHII Those who need to do presentation  to Boss, Board members, Customers.  to deliver complex concept in a simple manner.  for making “great project” proceed. Prospect Participants: Future Marketers and Entrepreneurs, and…
  2. 2. 1 Introduction / Need Presentation? 2 Overview of “3 principles” 3 Detail for 3 principles 4 Tips Agenda Today + Q&A
  3. 3. Introduction
  4. 4. Ryosuke ISHII + Founder, Japan Institute of Cog. Sci. + Researcher, KEIO Univ. SDM Institute. + President, NUS MBA Entrepreneurship Club. + Senior Manager, Japan Environment Planning.
  5. 5.  Projects Manager  Slide decks maker  Lecturer
  6. 6. If your project is more innovative, more difficult to Get it approved!
  7. 7. My hobby is… making slide decks.
  8. 8. Logical Thinking Mastery
  9. 9. 33K + Views. Top views ranking “Logical Thinking” categories in Japan. Link(Japanese)
  10. 10. Math-Physics Mastery course
  11. 11. 488 slides. You’ll understand basic physics and mathematics in one day. Link(Japanese)
  12. 12. Lecture on Economics. 91 + 84 + 128 = 303 slides Link1 (consumer theory) Link2(producer theory) Link3(Game theory)
  13. 13. Also, Teaching experience, From children to executives.
  14. 14. Lecture to elementary school children.
  15. 15. Lecture to engineering students, Waseda University on “De-framing between Science and Business”
  16. 16. To National University of Singapore MBA Students
  17. 17. 1 Crazy Projects, approved. So, today I will share with you, from my life
  18. 18. 1 Crazy Projects, approved. 2 Making slide decks as a hobby. So, today I will share with you, from my life
  19. 19. 1 Crazy Projects, approved. 2 Making slide decks as a hobby. 3 Teaching experiences. So, today I will share with you, from my life
  20. 20. 1 Crazy Projects, approved. 2 Making slide decks as a hobby. 3 Teaching experiences. So, today I will share with you, from my life + The world top consultant and The world top teacher told me.
  21. 21. So much for small talk… Let’s get down to the contents.
  22. 22. First of all, What is “Presentation?”
  23. 23. Describe “Presentation” Using these materials me audience arrow
  24. 24. 1 min for thinking… me audience arrow
  25. 25. me audience (Decision maker)
  26. 26. me audience (Decision maker) Good Presentation makes audience taking ACTION. ACTION
  27. 27. me audience (Decision maker) Good Presentation makes audience taking ACTION. ACTION The ACTION should be align to your intention.
  28. 28. Today’s focus is: not “beautiful slides” but “effective slides”
  29. 29. How to make people taking action?
  30. 30. 3 - Principles 1. Passion 2. Pyramid 3. Steps
  31. 31. WHAT is 3 – Principles ? 1. Passion 2. Pyramid 3. Steps
  32. 32. Passion – the fundamentals.
  33. 33. Passion – the fundamentals. If you have no passion to the project, You need not to do presentation.
  34. 34. Passion – the fundamentals. If you have a passion, You could do everything for get it approved
  35. 35. Pyramid – Pile it from the TOP.
  36. 36. TOP: Conclusion / Call for Action Pyramid – Pile it from the TOP.
  37. 37. Pyramid – Pile it from the TOP. TOP: Conclusion / Call for Action  One Chart, One Message.  Audience should take the action ?  Audience could take the action?
  38. 38. Pyramid – Pile it from the TOP. TOP: Conclusion / Call for Action 2nd layer: Support of the TOP Skirts: Support above layer.
  39. 39. Example of Pyramid The company should launch new product as Niche positioning at $15M marketing budget.
  40. 40. Example of Pyramid The company should launch new product as Niche positioning at $15M marketing budget. Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal.
  41. 41. Example of Pyramid The company should launch new product as Niche positioning at $15M marketing budget. Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal.
  42. 42. Example of Pyramid The company should launch new product as Niche positioning at $15M marketing budget. Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal. Our sales goal is $10M Another firm increases 10M sales by 15M budget The firm’s case is a best case in these 2 years.
  43. 43. Design the steps.
  44. 44. ① Starting from consensus building ②Make a Gap ③ Fill the Gap Design the steps - overview
  45. 45. ① Consensus Building ① Starting from consensus building
  46. 46. ① Consensus Building ① Starting from consensus building  Start from the point, where audience say “YES.”  NO doubt from the starting point.
  47. 47. ① Consensus Building ① Starting from consensus building  Start from the point, where audience say “YES.”  NO doubt from the starting point.  Today is a 24th November 2017  We are team 2, the members are…  We are researching in this topic for 3 months
  48. 48. Design the steps. ① Starting from consensus building ②Make a Gap
  49. 49. ② Gap  Gap is a New information / message which audience is not familiar with.  My hobby is making slide decks.  An effective presentation consists from “passion, pyramid and steps.”
  50. 50. ① Starting from consensus building ②Make a Gap ③ Fill the Gap ③ Fill the Gap
  51. 51. ③ Fill the Gap (Consensus building again)  Gap should be filled just after the gap arises.  My hobby is making slide decks.  There are lots of facts (slideshare materials)  An effective presentation consists from “passion, pyramid and steps.”  Explain one by one what is it.
  52. 52. Repeat the Gap making and Filled it. And repeat it, to the conclusion.
  53. 53. Interaction of Pyramid and Steps 1. Passion 2. Pyramid 3. Steps
  54. 54. Pyramid Steps Pyramid is for thinking Steps are for presentation
  55. 55. : Harmony of Pyramid and Steps& Decide where in the steps to settle the final conclusion. (depends on audience. First 3-5min is recommended.)
  56. 56. : Harmony of Pyramid and Steps& One slide itself is to start from conclusion (mini-pyramid)
  57. 57. Before proceeding, please self- reflect, the first part 1. Passion 2. Pyramid 3. Steps
  58. 58. More! on 3 Principles. 1. Passion 2. Pyramid 3. Steps
  59. 59. More! on Passion
  60. 60. Passion to get it approved  Re-create, re-arrange the slides deck until the deadline come across.
  61. 61. Passion to get it approved  Pretend as if you see the slides you made, at first time.  And correct, re-arrange, re-create it.
  62. 62. : Functional contextualism  Forget about “right or wrong”  Ask “workable or not”, “Effective or not”  Break the rules, if it is effective.  Ignore ineffective format.
  63. 63. More! on Pyramid
  64. 64. Remember, the example of Pyramid The company should launch new product as Niche positioning at $15M marketing budget. Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal. Our sales goal is $10M Another firm increases 10M sales by 15M budget The firm’s case is a best case in these 2 years.
  65. 65. Pyramid structure has 2 relationship Vertical relationship Horizontal relationship
  66. 66. Vertical relationship is “Why So?” / “So What?” Why So? So What?
  67. 67. Vertical relationship The company should launch new product as Niche positioning at $15M marketing budget. TOP: Conclusion
  68. 68. Vertical relationship The company should launch new product as Niche positioning at $15M marketing budget. Why So? Ask “Why so?” “Why you can say that?” The answer is.. TOP: Conclusion
  69. 69. Vertical relationship The company should launch new product as Niche positioning at $15M marketing budget. Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal. Why So? Ask “Why so?” “Why you can say that?” The answer is.. TOP: Conclusion
  70. 70. Vertical relationship We could describe the same situation different way. How about start from the bottom.
  71. 71. Vertical relationship Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal. We could describe the same situation different way. How about start from the bottom.
  72. 72. Vertical relationship Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal. So What? Ask “So What?” “What’s your conclusion?” The answer is..
  73. 73. Vertical relationship Paramount should launch Clean Edge as Niche positioning at $15M marketing budget. Niche (premium) is more profitable Market best practice shows, $15M marketing budget is required to achieve our sales goal. So What? Ask “So What?” “What’s your conclusion?” The answer is..
  74. 74. Vertical relationship is “Why So?” / “So What?” Why So? So What?
  75. 75. Horizontal relationships, 2 types:
  76. 76. Conclusion Premise 1 Premise 2 Premise 3 Inductive reasoning Horizontal relationships, 2 types: Conclusion Law /General statements Fact Apply the law To the fact Deductive reasoning
  77. 77. Conclusion Premise 1 Premise 2 Premise 3 Inductive reasoning is generalization. The market growth rate is 4% Company A Growth at 4.8% Company B Growth at 3.2% Company C Growth at 3.9%
  78. 78. Conclusion Premise 1 Premise 2 Premise 3 Inductive reasoning is generalization. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017
  79. 79. Deductive reasoning is Appling (universal) law Conclusion Law /General statements Fact Apply the law To the fact Deductive reasoning
  80. 80. Deductive reasoning is Appling (universal) law Conclusion Law /General statements Fact Apply the law To the fact Deductive reasoning Socrates will die As he is a man Every man Will die Socrates Is a man Socrates will Die.
  81. 81. Deductive reasoning is Appling (universal) law Conclusion Law /General statements Fact Apply the law To the fact Deductive reasoning Our company sales forecast Next year is $21M. Sales increase 5% annually This year $20M sales Sales increase $1M next year
  82. 82. A Pyramid is constructed by small pyramids.
  83. 83. Growth at 4.8% in 2015 A Pyramid is constructed by small pyramids.
  84. 84. Growth at 4.8% in 2015 A Pyramid is constructed by small pyramids. Growth at 5.2% in 2016
  85. 85. Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 A Pyramid is constructed by small pyramids.
  86. 86. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 A Pyramid is constructed by small pyramids.
  87. 87. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Inductive Reasoning A Pyramid is constructed by small pyramids.
  88. 88. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 (Total Sales is Sum of Sales) Inductive Reasoning A Pyramid is constructed by small pyramids.
  89. 89. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M (Total Sales is Sum of Sales) Inductive Reasoning A Pyramid is constructed by small pyramids.
  90. 90. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) Inductive Reasoning A Pyramid is constructed by small pyramids.
  91. 91. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning A Pyramid is constructed by small pyramids.
  92. 92. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning A Pyramid is constructed by small pyramids.
  93. 93. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning ↑Too much common sense. So, you need not state this. A Pyramid is constructed by small pyramids.
  94. 94. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning A Pyramid is constructed by small pyramids.
  95. 95. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning A Pyramid is constructed by small pyramids.
  96. 96. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning ↑Too much common sense A Pyramid is constructed by small pyramids. Take the conclusion of left small Triangle as a “law” on Deductive reasoning.
  97. 97. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning ↑Too much common sense A Pyramid is constructed by small pyramids. Apply the law to the Conclusion of right small Pyramid.
  98. 98. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning Our company sales forecast Next year is $21M. ↑Too much common sense A Pyramid is constructed by small pyramids.
  99. 99. The company sales growth at 5% Growth at 4.8% in 2015 Growth at 5.2% in 2016 Growth at 4.9% in 2017 Sales from Registered customers $18M and Sales from Casual Users $2M (Total Sales is Sum of Sales) This year’s sales Is $20M Inductive Reasoning Deductive Reasoning Our company sales forecast Next year is $21M. ↑Too much common sense A Pyramid is constructed by small pyramids. Deductive Reasoning
  100. 100. To make a strong logic ask for two things: Whenever people doubt things, The question is only 2 questions: 1. Is it true? Really? 2. Is there any other options?
  101. 101. To make a strong logic ask for two things: Whenever people doubt things, The question is only 2 questions: 1. Is it true? Really? 2. Is there any other options? (I bet you thought really? Only 2 questions?)
  102. 102. To make a strong logic ask for two things: Whenever people doubt things, The question is only 2 questions: 1. Is it true? Really? 2. Is there any other options? (I bet you thought really? Only 2 questions?) So, ask yourself these questions and answer yourself!
  103. 103. Every consultant’s must read.
  104. 104. 1. Passion 2. Pyramid 3. Steps Before proceeding, please self- reflect, the Passion and Pyramid
  105. 105. More on StepsSteps
  106. 106. We need steps because… Concept and Logic  Rebuild your concept to audiences’ mind.
  107. 107. You can deliver information Only one by one, step by step. We need steps because… Concept and Logic  Rebuild your concept to audiences’ mind.
  108. 108. You can deliver information Only one by one, step by step. We need steps because… Concept and Logic Concept and Logic  Rebuild your concept to audiences’ mind.
  109. 109. We need steps because…  Rebuild your concept to audiences’ mind.  Keep audience paying attention to your presentation.
  110. 110. We need steps because…  Rebuild your concept to audiences’ mind.  Keep audience paying attention to your presentation.  Make audience agree with you.
  111. 111. Creating steps are all about control  Control attention  Control how audience think and feel  Do not ask creativity for audience. (You had already thought deeply about the topics)
  112. 112. Control the eye movement Makes people pay attention where you want them to pay attention.
  113. 113. Control the eye movement You should put materials on the slide Only if you want to be paid Attention!
  114. 114. Control the eye movement You should put materials on the slide Only if you want to be paid Attention! XXX School Noises ! If your school force you to do it, negotiate it! LO GO Reading books in the Asia
  115. 115. Control the eye movement You should put materials on the slide Only if you want to be paid Attention! Financial Corporation all right reserved. strictly confidential Noises ! If your company force you to do it, negotiate it!
  116. 116. Divide it into many slides. Divide it into many slides. Reduce information on one slide. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z α β γ δ ε ζ η θ ι κ λ μ ν ξ ο π ρ ς σ τ υ φ χ ψ ω ϊ ϋ ϟ A B C
  117. 117. Show what your audience is not familiar. 1 Why we need presentation? 2 Overview of “3 principles” 3 Detail for 3 principles 4 Tips Agenda Today + Q&A
  118. 118. How to create a great GAP? =Perspective selling
  119. 119. How to make a great GAP ? “Sell your perspective of the World.“ = Re-engineering audience’s belief.
  120. 120. Perspective selling  Don’t just sell your product or solution.  Re-frame it, what sort of meaning your business could have for the world.  But you also believe the dream.
  121. 121. Other Techniques and Skills
  122. 122. What type of media is suitable most for your presentation? Napkin paper Print out and Bookbinding Paper and Pen Show your Laptop screen Screen And Presentation (basic style) Flexible FIX Flexibility is one of the axis on selecting media.
  123. 123. Power Point Graphics We need not boarder line if it is needless. A B C
  124. 124. COLOR Maximum 2 color. 1 color is recommended. If needed, you can use dark / light color.
  125. 125. Control of Authority.  Do not use fancy animation.  Do not use movie / video. When you should use it, seat.  If board members start discussion, seat. After they become calm, stand up again.
  126. 126. For non-designer’s design. Recommend reading: non-designer's design book Only 4 principles 1. Proximity 2. Alignment 3. Repetition 4. Contrast
  127. 127. Proximity Items relating to each other Should be grouped close together. 1. Passion 2. Pyramid 3. Steps 1. Passion 2. Pyramid 3. Steps We need passion because our mind will be strongly affected by your passion. If you are not passionate about it pleases do not presentation. This is for both of you and us. Pyramid is basically based on Minto’s Famous book “The Pyramid Principles.” You need not to practice this material as long as you read the book,,, Steps are very important concept that how to order your thought to your audience. It is really important way to do.
  128. 128. Alignment Always find something else on the page to align with, even if the two objects are far away from each other.
  129. 129. Repetition Repeat Visual elements of the design throughout the piece.
  130. 130. Contrast If elements on your page are not the same, then make them very different. Size Shape Shade Color Proximity
  131. 131. Demo on Alignment This is super useful.
  132. 132. Demo on Alignment Power Point could made this graph very easily. 𝑃 𝑄 10060 𝐷 𝑇 160 𝑀𝑅 𝑇 𝑀𝐶 𝑇 = 0.5𝑄
  133. 133. Avoid redundant Clearly state the difference! 1. First degree price discrimination - Firms can identify consumer demand curve accurately 2. Second degree price discrimination - Firms cannot identify consumer demand curve accurately - Firms try to discriminate price by quantity of consumption 3. Third degree price discrimination - Firms cannot identify consumer demand curve accurately - Firms try to discriminate price by categories of consumer # Degree of Can identity Consumer? Focus First ✔ Individual demand Second ✕ Quantity Third ✕ Categories of consumer Difference between 1,2,3rd degree of price discrimination
  134. 134. Avoid abridgement The “incomprehensible word” makes people confused. You can use if only you are sure the audience is familiar with the abridgement (like #=Number) • ALW is low for a SME with big firms as customers • WC needs are steady because DSO is steady • Not many write offs due to bad D • Allowance is low for a Small and Medium size Enterprise (SME) with big firms as customers • Working Capital (WC) needs are steady because Days Sales Outstanding (DSO) is steady • DSO is calculated by Account Receivable Total credit sales × # of Days • Not many write offs due to bad debt.
  135. 135. Using Gradation Sometimes very effective to conceal something
  136. 136. Ryosuke ISHII
  137. 137. Ryosuke ISHII
  138. 138. Ryosuke ISHII
  139. 139. Ryosuke ISHII
  140. 140. The final tips is all about “Preparation” and “Practice”
  141. 141. Closing Remarks – Value and Act.
  142. 142. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”
  143. 143. for me… In this very moment, I am doing what I love to do. (Explaining and Process Designing) In addition to that, lot of people came here. So, I am very happy.
  144. 144. Thank you!
  145. 145. Question? ryouen@gmail.com
  146. 146. References • Hideshi Hamaguchi, Lecture on “The Ultimate Presentation” • Takahisa Takada, Logical Presentation / ロジカル・プレゼンテーション • Kazuto Ataka, Issue Driven / イシューからはじめよ • Barbara Minto, The pyramid principle: Logic in writing and thinking • Steve Jobs, Commencement on Stanford University “You've got to find what you love” • Robin Williams, The Non-designer’s design book • John A. Quelch and Heather Beckham, Harvard Business Review, Clean Edge Razor: Splitting Hairs in Product Positioning • Yongjun Lee, Lecture on Topgun, “The Perspective Selling” A Special Thanks to Hideshi Hamaguchi and Yongjun Lee for cultivating my ability to think and make presentations.

×