A detailed marketing ppt

1. MARKETINGMARKETING
AT AAT A
GLANCEGLANCE

2. The basics of creatingThe basics of creating
PresentationPresentation

3. Avoid 5 design mistakes:
The first step towards
creating an impactful
presentation

4. MISTAKE
1
TOO MUCH INFORMATION

5. Every piece of information is
not meant to be vomited on
slide

6. Include only relevant
points

7. MISTAKE
2
NOT ENOUGH VISUALS

8. Whichever Visuals
you use just
remember to….

10. MISTAKE 3
CRAP QUALITY

11. There are two
shortcuts to a good
design…

12. Buy it
OR
Steal it

13. MISTAKE 4
VISUAL VOMIT

14. • Consistent use of colors & images
• Wise use of Alignment
• Use collection of Visual assets that belong
together
• Stick to one color scheme

15. And then comes
the most shocking
mistake…

16. MISTAKE 5
LACK OF PREPARATION

17. Spend enough time
to prepare
presentation

18. Be organized
&
Plan well

19. According to 86% of top
executives Communicating with
clarity impacts one’s career and
income….

20. Therefore, avoid the five major
mistakes and deliver the best of what
you can!

21. PREPARE.DESIGN.DELIVER

22. Start with the end
in mind

23. Know your
audience as well
as possible

24. Make sure you
have solid content
to deliver

25. These are some points
that can help to make a
brilliant presentation!!

26. Let us have aLet us have a
look at some oflook at some of
Kotler’s ConceptsKotler’s Concepts

27. How can companies exploit
the potential of Public
Relations & Publicity?

28. Establish
objectives

30.  Choosing messages
and vehicles
 Implementing plans
& Evaluating results

31. DEVELOPING AN
EFFECTIVE
ADVERTISING
PROGRAM

32. IDENTIFY THE
TARGET MARKET
&
BUYER MOTIVES

33. THEN MAKE THE
FIVE MAJOR
DECISIONS:
“THE FIVE M’s”

35. SO WHENEVER YOU ARE
STUCK IN THE MIDDLE OF
DESIGNING AN
ADVERTISING
CAMPAIGN...

36. YOU KNOW WHAT
HAS TO BE
DONE!!!

37. Concepts learnedConcepts learned
throughoutthroughout

38. Customer-Based Brand
Equity (CBBE)
&
Brand Extension

39. In order to build a strong
brand one should shape how
customers think and feel
about the product.

40. 
Brand Identity:
Who are you?

41. Application
• Know your customers
• Identify how customers decide between
your brand and competitors' brand
• You should be familiar with your USP

42. 
Brand Meaning:
What are you?

43. The two building blocks:
‘PERFORMANCE’
vs
‘IMAGERY’

44. Application
• Identify customers needs
• Transform Customers need into High
Quality Product
• Create a Brand Personality

45. 
Brand Response:
What do I think or
feel about you?

46. The building blocks of this step:
‘JUDGEMENTS’
&
‘FEELINGS’

47. Application
• Think about the Brand feelings
• What can be done to enhance the
feelings for your customers?

48.  Brand Resonance:
How much of a
Connection would I
like to have with you?

49. Application
• Strengthen each resonance category
• What can be done to increase customer
involvement with brand?
• How can the loyal customers be
rewarded?

51. These slides were created by Ila Singh,
NMIMS during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow (See
www.IIMInternship.com)