Understanding and Communicating to customers 2010
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Integrated Marketing Communications requires understanding and communicating to customers better than your competition
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Understanding and Communicating to customers 2010
- 1. UNDERSTANDING, COMMUNICATING TO CUSTOMERS Prof. Remigio Joseph A. De Ungria Jr., MBA Ateneo Graduate School of Business
- 3. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html
- 4. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html
- 5. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html
- 6. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html
- 7. Do you remember this? Nakatikim ka na ba ng kinse anyos?
- 8. The Business and Ethics of Double Entendre (Meanings)
- 9. When bad ethics can mean good business…
- 13. Consumer needs to receive your message! 3. Why? SENDER NOISE ENCODING MESSAGE MEDIA DECODING RECEIVER RESPONSE FEEDBACK
- 14. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?
- 15. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?
- 16. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?
- 17. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why? Japanese Inventions
- 20. Many Ways to Listen 4. How?
- 23. After understanding, Communicate in clear terms… 4. How?
- 30. Advertising while you’re on the go! 4. How? Masscom = SAPE
- 31. Advertising when you stop! 4. How? Masscom = SAPE
- 32. Ads where you play! 4. How? Masscom = SAPE
- 35. Many PR opportunities Publications Public Service Donations & Sponsorships 4. How? Masscom = SAPE News Speeches
- 36. Events & Experiences Concerts Movies Amusement Parks Cruise Birthdays 4. How? Masscom = SAPE Sports
- 40. 8 Steps for Effective IMC 1. Identify target market 2. Determine communication objective 3. Design message 4. How?
- 41. 4. Select channels 5. Establish budget 8 Steps for Effective IMC 4. How?
- 43. 7. Measure the communications’ results 8. Manage IMC process 8 Steps for Effective IMC 4. How?
- 45. Sometimes, you need to make the black hearts the new standard! 4. How?
- 47. UNDERSTANDING, COMMUNICATING TO CUSTOMERS Prof. Remigio Joseph A. De Ungria Jr., MBA Ateneo Graduate School of Business