The document provides details about planning a new hip hop magazine, including color schemes, price, target audience, frequency of release, cover images, branding, and font styles. The target audience will be 16-25 year olds. The magazine will be released monthly and priced at £2.99. The cover will feature up-and-coming artists to attract readers. The brand identity and font styles were selected to fit with the hip hop genre.

2. MAGAZINE INSPIRATION

3. My
magazine
Color schemes – the color of
my magazine will either be
black white and red, black grey
and red or a black green and
white color scheme
Price – my magazine will be
priced at £2.99 as the
magazine of inspiration is £3.50
so mine would be more likely to
sell.
Target audience – my target audience
will be between 16-25 year olds, this is
because the genre of the magazine is hip
hop so would appeal more to young
people than older people, furthermore I
have seen “vibes” target audience which
is mainly around this age group so If I
want to sell as much as possible it needs
to appeal to these age groups.
Frequency of release – my
magazine will be released
monthly to mirror the
frequency of when “vibe” is
released as people will be
used to the monthly
magazines.
Images – on my front cover I will include an imagine of an up
coming artist which will be good because people will not know
about him that much and will want to find out more about the
artist. Furthermore the technical code of the image will typically
be mid shot or close up so the reader can analyze their body
language and expression connoting who they are.
Brand identity – the mast
head will be located in the
middle at the top on all my
issues so that people will
recognize that its my magazine
each time.
Strapline – “the top magazine for your
dolla”, “high level magazine with high
level music”
This mind map that I have produced here
echo's ideas for both the magazines I am
creating and will help me finally choose
how and what my magazine will be
based on.

4. FONT STYLE

5. FONT STYLE I WILL USE
This will be the font I will use for my first
magazine called “top dolla”.
This font is called “President” by
“imagex”.
The reason I will be using this font is
because it looks bold and the way the
letters are shaped makes it stand out as
being a top magazine. As well as fitting
in with the hip hop vibe as it was an
American style of music hence why I
used “dolla”.
This is the font I have decided to
use for my second magazine
which is called “roll up”. This font
is called “Alley Oop” by “AJ
Paglia”.
The reason I will be using this font
is because it looks similar to my
magazine of inspiration, but not
the exact same. Also the style fits
in with the hip hop type genre as
its punchy and will take over the
page.

6. REPEAT (STEVE NEALE
– 1980)
For my magazine of inspiration I will be using “Vibe” the conventions I
will be repeating in my magazine will start with the masthead as the
vibe masthead is in the middle t the top of the page and the image is
overlapping the mast head slightly.
Also as my magazine will be new I will be using the same design on
my first letter, which is shown in the picture, where the word new
hangs of the first letter of the mast head.
Furthermore I will be repeating the use of the banner at the top of the
page as it tells the readers the main artists who will be featuring in the
magazine and makes the magazine look aesthetically pleasing.
Front cover:

7. REPEAT (STEVE NEALE
– 1980)
In my DPS I will be repeating firstly the way
that my magazine of inspiration “vibe” has
the whole left page taken up by a “close up”
of my chosen artist. Furthermore I will be
coping the basic things such as the drop
capital at the start of the information on the
page, the title on the right page which will be
above the information and then also the
large logo above all of this, but in order to
make it unique it will all be different just
inspired by the “Vibe” magazine DPS.
DPS:

8. MOOD BOARD 1

9. MOOD BOARD 2

10. MOOD BOARD
CONCLUSIONS
First of all I have picked the gold chain because from analyzing many hip hop
magazines lots of the male artists are wearing big gold chains, rings and watches.
I chose this picture of “drake” as he is a very well known hip hop artist and I have
seen him be featured in many music magazines in the past.
“50 cent” is also a very well known rap artist who as well as “drake” has been
featured on a large amount of music magazines.

11. SUMMARY OF IDEAS –
MAGAZINE 1
The genre of my first magazine will be based around hip hop.
The colors on my magazine will echo the magazine of
inspiration which is black, white and yellow but slightly different
as I will be using black, white and red.
The price of my magazine will be about £3-£4 so this will be
cheaper than these magazines but will also be the same high
quality and will appeal to young people as it will be a good
price.
The size of my chosen magazine will be a simple A4 size
magazine.

12. SUMMARY OF IDEAS –
MAGAZINE 2
The genre of my second magazine will also be based around
hip hop.
The colors that I will use in this magazine will be the same
design as my first magazine but I will substitute the red color
for orange so it will be black, white and orange.
The price of my magazine will be about £3-£4 so this will be
cheaper than these magazines but will also be the same high
quality and will appeal to young people as it will be a good
price.
The size of my chosen magazine will be a simple A4 size
magazine.

13. TARGET AUDIENCE FOR
MY MAGAZINE
According to the social
economic needs of the
audience would best fit in
E,D,C2 and C1. This is
because the target audience
are aged 16- 30 therefore if the
reader is 16 years old this
possibly means they are
unemployed and still in
education so they would relate
to the E category the 25-30
year olds would best fit C2 and
C1 because they would have
more life experience and
higher end jobs.

14. AUDIENCE THEORIES-
HARTLEY
There are 7 socially grouped categories when it comes to
identifying audience through Hartley's theory:
Self – ambitions or interests of the audience
Gender
Age group
Class – different socio classes for example working or upper
Ethnicity
Family
Nation

15. AUDIENCE THEORIES-
HARTLEY (CONTINUED)
As this chart here shows on the
left the gender of “vibe” magazine
is significantly more male than
female and 55% are male readers
compared to only 45% that are
female readers.
Furthermore the denotation of the
age group is that most of these
readers are fairly young and are
mostly put under the 21+ age
range as 82% of the people
reading it are between these ages
which is the largest % of ages.
http://www.vibe.com

16. AUDIENCE THEORIES-
HARTLEY (CONTINUED)
From deconstructing various “vibe” magazine front covers I have
concluded that the ethnicity of “vibe” magazine is mainly people
of the black profile.
Lastly analyzing the class of “vibe” magazine readers I have
established that the class would fit into the middle class or lower
middle class as the readers will be young and probably wont
have lots of money.

17. AUDIENCE THEORIES-
KATZ
Katz’ theory of uses and gratifications is a very well used approach to learning and
understanding mass communication.
This theory places a lot more attention on the audience, rather than the real message
itself by examining “what people do with media” instead of “what media does to people”
(Katz”). It refers to members of the audience as being not passive but take an active role
in interpreting and interrogating the media into their own lives.
This theory trails a simple model, which is an audience focused method.
When the audience dramatically seek out media they are naturally seeking in order to
gratify a need.
Furthermore the theory expresses that audiences are accountable for picking media to
meet their demands.
This approach connotes that people use the media in order to gratify a need.
This theory may appeal to the “vibe” audience because it may inform and educate
the audience through things like interviews and pictures.
http://zimmer.csufresno.edu/~johnca/spch100/7-4-uses.htm

18. AUDIENCE THEORIES-
MASLOW
Self actualization – morally, creativity,
spontaneity, appetence, experience
purpose, meaning and inner potential.
Self esteem – confidence, achievement,
respect of others, the need to be a unique
individual.
Love and belonging – friendship, family,
intimacy and sense of connection.
Safety and security – health,
employment, property, family and social
ability.
Physiological needs – breathing, food,
water, shelter, clothing and sleep.https://www.globalessay.co.uk/20
15/04/criticisms-maslows-
hierarchy-needs/

19. MASLOW'S HIERARCHY
OF NEEDS
There is 4 types I will be talking about
in Maslow’s hierarchy of needs:
Explorers – these are the audience
which are pushed by social difference.
Caregivers – this is the audience
which feel bad and pity for the persons
situation.
Survivors – these are people from the
audience who like to know that the
person will be fine and the situation
will be sorted out.
Social climbers – these are people in
the audience who want to build up
their status in society.
https://www.pinterest.com/
explore/maslow's-
hierarchy-of-needs/

20. AUDIENCE THEORIES-
PSYCHOGRAPHICS
The study and classification of people according to their
attitudes, aspirations, and other psychological criteria.
MAINSTREAMERS Seek security, usually domestic, conformist,
conventional, sentimental – favor value for money family
brands. This is the biggest group.
ASPIRERS Seek status, these are materialistic, acquisitive,
orientated to image and appearance, persona and
fashion. These tend to be young people.
SUCCEEDERS Seek control, strong goals, confidence, work ethic and
origination. Typically higher management and
professionals.
RESIGNED Seek survival, rigid and authoritarian values. Interested
in the past and tradition. These are usually old people.

21. AUDIENCE THEORIES-
PSYCHOGRAPHICS
(CONTINUED)
STRUGGLERS Seek escape, alienated and disorganized, few
resources beyond physical skills. Buys alcohol,
junk food, lottery tickets, tend to be lower
demographics.
EXPLORERS Seek discovery, energy, individualism and
experience. Values difference and adventure.
Typically young students.
REFORMERS Seek enlightenment, freedom of restrictions and
personal growth. Social awareness and
independent judgment.

22. AUDIENCE THEORIES-
PSYCHOGRAPHICS
(CONTINUED)
I think that the audience for “vibe” magazine according to this
graph of psychographics would be aspirers.
This is because the audience are mainly quite young so would
aspire to be like what the celebrities are like in the magazine
and the fashion shown on the magazine may be mirrored by the
people reading it.

23. SPENDING POWER
My target audience would lie in the category's of C2, D and E on the table of socio-
economic needs. This is due to the fact that my magazine is marketed at people
aged between the ages of 16-24 so the E category fits with the 16 year olds as they
will most likely be unemployed, and as the ages slowly go up the so does the higher
level of spending power.
Furthermore my spending power is quite low due to the age range and the genre of
my magazine which is why my magazine is priced at £2.99 which is very cheap for a
monthly issue as most weekly issues would be issued at this price and the monthly
ones more like £4.99 but I have to cater for a lower level of spending power in order
to fit the magazine well with my target audience.

24. FORM AND STYLE OF
MAGAZINE
The colors I will be using on my music magazine will be either
black, white and orange, or black, white and green. This is
because one of my magazines of inspiration is black, white and
yellow white looks good so I'm just going to substitute the
yellow to make mine unique and diverse to my magazine of
inspiration.
The layout of my magazine will be similar to “vibe” as my main
image will be a mid shot and part of the image will overlap the
strapline. Furthermore the cover lines, puff promotions and
slogan will also be either side of the image and will be on a
black background so they stand out.

25. INSPIRATION SLIDE –
FRONT COVER
Strapline – this is very bold
and stands out as its white on
a black background which are
two contrasting colors. This
could connote that this
magazine stands out
compared to other
magazines.
Cover lines – these
outline other pieces of
information to the reader
so before buying the
magazine they are able to
see what type of content
is inside.
Barcode – this informs the reader the date in
which the magazine was issued and also
indicates the price in which they have to pay
for the issue.
Colors – all the colors in the
magazine stand out which
could connote that everything
in the magazine also stands
out and is exclusive information
which the readers are getting to
hear about.
Main image – there is lots of
things around the main image
which could inform to the
reader that there is also lots
of information on the artist
“Drake”.
Main headline – this links with
the strapline as it stands out
and is big as there will be a big
section in the issue based
around this.

26. INSPIRATION SLIDE
- DPSMain image – this
usually takes up
the whole page
which could
connote that the
artist has a big
area and
significance in the
magazine.
Drop capital – this
is important as this
illustrates to the
reader where to
start reading as all
the other text looks
the same, so it
makes it stand out.
Interviews –
these are
significant as the
interviews are a
way for the
audience to find
out more about
the artists and
the views that
they put across.
Page credits – these are
a small piece of
information that tell the
reader what they need to
know about the page and
the images on the page.
Page number and barcode –
this is usually in the same area
so the reader can easily identify
what page number it is and the
information about the page.

27. HAND DRAWN DRAFTS

28. HAND DRAWN
DRAFTS (CONTINUED)

29. HAND DRAWN DRAFTS
(CONTINUED)

30. HAND DRAWN DRAFTS
(CONTINUED)

31. Name: Owen Shepherd
Candidate Number:
Masthea
d
Main
imag
e
Contents Editorial Headlin
e
articl
e
Headline
Article
Headline
article
Article
Main
DPS
Pull
Quote
Front
cover
Review
s
Headlin
e
Articl
e
Competitio
n
Headlin
e
Review headlin
e
article

32. Name: Owen Shepherd
Candidate Number:
headlin
e
article
articl
e
article
article
Competition
to win a tee
article
headlin
e
articl
e
headlin
e
reviews
headlin
e
articl
e
competitio
n
headlin
e article
review

33. GRAPHIC LAYOUT –
MAGAZINE FRONT COVER
1(ROLL UP)
Masthead
slogan
Main image
banner
Cover
lines
Puff
promotion
s
barcode
Main headline
masthead
slogan
Main image
Puff
promoti
ons
barcode
Cover
lines
Main headline

34. GRAPHIC LAYOUT –
MAGAZINE DPS 1(ROLL UP)
Page
creds
B
INTERVIE
W
Image
B
IMAGE
LOGO
72

35. GRAPHIC LAYOUT –
MAGAZINE FRONT COVER
2(TOP DOLLA)
masthead
slogan
Main image
barcode
banner banner
Main image
slogan

36. GRAPHIC LAYOUT –
MAGAZINE DPS 2 (TOP
DOLLA)
CONTENT
Page credits
image
image
content
T
PAGE NUM

37. FINAL DESIGN CHOICE
For my ‘Top Dolla’ magazine I chose to use the design with the
orange and black color scheme as I though it went best with the
theme of my magazine, and I will continue that theme with the
double page spread of the magazine.
For the ‘Roll Up’ magazine I finally chose to use the one with
the black and red color scheme as out of the two I created I
liked this one most.

38. CONCLUSION ON LO2
In this learning outcome I have prepared for the making of my
magazine in which I picked out many different fonts and
narrowed it down to just the font for each magazine which have
been chosen with my magazine of inspiration in mind.
I then had to design various front cover and double page
spreads, which then helped me when I was making my
magazine as I had drawn them and then made them on power
point.
Finally I had to pick different things that I wanted to use from the
“vibe magazine” in order to stop me from reinventing the wheel.