This document provides details on the planning and design of two weekly hip hop magazines. It discusses color schemes, target audiences, types of images to be used, and branding strategies. The color scheme for the first magazine is red and white, while the second magazine's color scheme is green, white, and black. Both magazines will target 15-35 year olds and feature a variety of big name hip hop artists to appeal to different readers each week. Close up and angled photos will be used throughout to showcase the artists. The logos and mastheads will be bold, bright colors to stand out on shelves.

4. Mood board

5. Magazine
ideas
Masthead
Colour scheme
Types of images
frequency
Brand identity
Target audience
Same throughout, bold colours. Bright/dark
colours can be interpreted as anger or a
certain attitude. For example, if I was to use
red, I would use it consistently throughout
and also make sure it stands out.
Close ups with
different angles.
For example, on
the front cover
there will be a
main image and
there will also be
different images
used throughout
for variation. This
will connote the
presence of the
artist.
Weekly magazine. However this
magazine will have a good
variety of content throughout
and each issue will be much
different.
15-35 year olds. This is because the
magazine will be a weekly issue but
it will be affordable. This is
important because if the magazine
is not affordable then especially
teenagers may not be interested.
Star appeal and big artist. Furthermore,
there will also be a good variation of artist
in order to appeal to everyone. The
magazine will also contain its logo on each
page
Tune
RW magazine

6. Front Covers - Hand drawn drafts

7. Hand Drawn Drafts - DPS

8. masthead
Cover lines
Main image
Cover lines
barcode

9. masthead
Cover lines
Main image
Cover lines
barcode

10. masthead
Main image
Pull
quote
Q&A
barcode
Drop capital

11. masthead
Main image
Pull
quote
Q&A
barcode
Drop capital

12. Colour scheme/House Style
Firstly, the colour scheme for this magazine is red and white.
This is because these two colours complement each other
and also due to the meaning behind the colour red.
Furthermore the colour red connotes a feeling of energy
within this magazine and is also emotionally intense. This is
important as the function of this magazine is to update the
reader on current hip hop music and to help them develop a
passion for this type of music.

13. Magazine comparisons

14. Inspiration slide
Masthead
As you can see the
mast head has large
font and is bright in
colour. This is good
as it appeals to the
customers.
Main image
The main image on
this is also quite large.
This is good as the
magazine now has
star appeal which is
good for fans of
particular artists.
Furthermore the font
on the front cover is
also important as it is
easy to read and
therefore may stand
out even more.
Main headline
Another aspect I
based my magazine
off of is the main
headline. I though this
is good as it stands
out well. This is
important as my
magazine wouldn't’t
of been seen before
and is therefore
important that it
attracts the customers
attention.

15. Name: Kieran Davison
Candidate Number: 3035
contents editorial headline
articl
e
advert Headline
article
headline
article
article
headline
article
article
Headline
Main
DPS
reviews
Headline
article
advert content Headline
article
reviews headline headline
article
article
headline article content
article
reviews
advert
Headline
article

16. Photo-shoot plan

17. Test photography

18. Font style
PixelCaps!
My magazine font styles are inspired by XXL. This is because they are both quite
simple whilst also being big and bold. This is good because they will stand out
on the shelves and therefore customers may be drawn towards them.
Furthermore, this is also good as they are new magazines and may therefore
attract a lot of attention

19. Production Plan – Launch Date –
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Look for
office
space, staff
and
equipment
.
Set up all
equipment
and get
ready to
start the
magazine
process.
Set up
interviews
for job roles
such as
editor,
writer,
designer
and others
available
within the
business.
Set up
interview
s for job
roles such
as editor,
writer,
designer
and
others
available
within the
business.
Set up
interviews
for job
roles such
as editor,
writer,
designer
and
others
available
within the
business.
DAYS OFF DAYS OFF
Complete
by: 5th
June
Complete
by: 6th June
Complete
by: 9th June
Complete
by: 9th
June
Complete
by: 9th
June
Week 1

20. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Find someone
to host on the
first addition of
the magazine.
Find someone
to host on the
first addition of
the magazine.
Get the head
writer to come
up with
interesting
questions to ask
the artist whilst
being
interviewed.
Get reporter
to go to
interview the
chosen artist
with the
questions
and record
the answers.
Type up the
interview and
add it to the
magazine.
Take
photoshoot of
the chosen
artist for the
front cover and
double page
spread of the
magazine.
DAY OFF
Complete by:
14th June
Complete by:
14th June
Complete by:
15th June
Completed
by: 16th June
Completed
by: 17th June
Completed by:
18th June
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Get the
reporter to
investigate
more stories
about the
artist/hip
hop in
general
Edit the
photos
taken of the
artist in
Photoshop
to improve
the image.
Insert
interview
into the
double page
spread of the
magazine
Look for
potential
advertisem
ents you
could use
within
your
magazine.
Start
integrating
other
stories/arti
cles into
the
magazine.
DAY OFF DAY OFF
Complete
by: 21st June
Complete
by: 23rd
June
Complete by:
24th June
Complete
by: 25th
June
Complete
by: 26th
June

21. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Finish off
designing
the
magazine
Find some
more short
stories
about the
artist to put
into the
magazine
Send the
magazine off
for
production
Once
magazines
arrive find
places
where the
magazine
can be
distributed
.
Distribute
the
magazines
to stores
and
websites
which have
given you
permission
DAY OFF DAY OFF
Complete
by: 29th
June
Complete
by: 30th
June
Complete by:
1st July
Complete
by: 2nd July
Complete
by: 3rd July
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Set up social
media account
and advertise
the magazine
on it.
Set up social
media account
and advertise
the magazine
on it.
Product
Launch
Complete by:
7th July
Complete by:
7th July
Complete by:
8th July

22. Target audience
Hartley
I think the age range of my magazine would be between 15-40 years of age. This is because many teenagers start
getting into music at this age and it may be to pursue their dream. Furthermore, there are also many rappers who
are around or below the age of 40. therefore, I think that this is a suitable age range and that the majority of
people buying this magazine will be between this.
Maslow
I don’t think there is a particular class within this magazine however it may suit people who prefer the hip hop
genre. Furthermore this magazine will also be cheep and therefore everyone can afford it.
Katz’
I think my magazine would be to inform and educate the readers. This is because it will contain information about
the artists which is why they will be on the front cover. Also, my magazine will also contain information about the
upcoming tours of the artists and perhaps an interview to provide more personal information.
Socio-economic needs
I think my magazine will appeal to mostly students as they are the age group that most would
associate with being passionate about music. In terms of the socio-economic graph, I think that the
audience I am targeting would mostly fit into the E and D bracket. This is because there will be many
students who are interested in music and also buying my magazine.

23. Socio-economic needs

24. Advertisements of the magazine

25. Connotations behind the name.
• The connotations behind the name Tune firstly represent the fact that
within this magazine you can find high quality music. Furthermore, it
also connotes that the magazine will be music related considering it is
called ‘TUNE’.

26. “Repeat” - Steve Neale(1980)
Tune/Rap Weekly
With my magazines I will firstly be
repeating t it is easily recognisable.
The logo on every page on the
magazine. This is important as it will
be a new magazine and therefore it
will be important for people to
recognise it. Secondly, there will be
various images on the front cover and
other pages. however., on the front
cover there will be a main stand out
image. This is good as it will have star
appeal and therefore could influence
customers to buy these magazines.
And I will finally make sure that the
logos of my magazines stand out. This
is important because they will
therefore be easy to see in stores and
it is also significant that it is easily
recognisable.
XXL
Firstly, XXL magazine have a a logo
which stands out. This is because
it has a bright red colour and bold
writing. This is good as it will stand
out to customers on the shelves of
stores. Furthermore this logo is
evident on every page of their
magazine which is important as
the customers will therefore
recognise who XXL are. Within the
magazine also contains double
page spreads and lots of images.
This is important because it gives
the readers an understanding of
who stars on the current issue of
the magazine and perhaps the
smaller articles within.

28. Proposal 2

29. Mood board 2

30. Magazine
ideas
masthead
Colour scheme
Types of images
frequency
Brand identity
Target audience
Same throughout, bold colours. Bright/dark colours
can be interpreted as anger or a certain attitude. For
example, on my first magazine the colour scheme is
red and white and on my second magazine the colour
scheme is green with white and black
Close ups/mid
range shots with
different angles.
For example, on
the front cover
there will be a
main image and
there will also be
different images
used throughout
for variation. This
will connote the
presence of the
artist.
my magazine will be a Weekly
magazine. This magazine will
have a good variety of content
throughout and each issue will
be much different due to the
variety of artists that will be on it
every week.
15-35 year olds. This is because it is
often the case that mostly
teenagers are the people who like
rap/hip hop music and would also
be most interested in my magazine
and the artists who with feature on
it every week.
Star appeal and big artist. Furthermore,
there will also be a good variation of artist
in order to appeal to everyone. The
magazine will also contain its logo on each
page
Tune
RW magazine

31. Front Cover - Hand drawn drafts

32. DPS – Hand Drawn Drafts

33. masthead Cover lines
Main image
Cover lines
barcode

34. masthead
Cover lines
Main image
Cover lines
barcode

35. masthead
Main image
Pull
quote
Q&A
barcode
Drop capital

36. masthead
Main image
Pull
quote
Q&A
barcode
Drop capital

37. House style/Colour scheme
• The connotations of the my second magazine, RW would be that it is
a colour associated with energy and freshness, therefore bringing
something different to the standard rap magazine. This colour scheme
also connotes the ambition of this magazine to succeed and become
a well known name within the hip hop/rap industry.

38. Magazine of inspiration comparison

39. Inspiration slide
Masthead
As you can see the
mast head has large
font and is bright in
colour. This is good
as it appeals to the
customers.
Main image
The main image on this is
also quite large. This is
good as the magazine
now has star appeal which
is good for fans of
particular artists.
Furthermore the font on
the front cover is also
important as it is easy to
read and therefore may
stand out even more.
Main headline
Another aspect I based my
magazine off of is the main
headline. I though this is
good as it stands out well.
This is important as my
magazine wouldn't’t of
been seen before and is
therefore important that it
attracts the customers
attention.

40. Name: kieran davison
Candidate Number: 3035
contents editorial headline
articl
e
advert Headline
article
headline
article
article
headline
article
article
Headline
Main
DPS
reviews
Headline
article
advert content Headline
article
reviews headline headline
article
article
headline article content
article
reviews advertHeadline
article

41. Photo-shoot plan

42. Font style
PixelCaps!
My magazine font styles are inspired by XXL. This is because they are both quite
simple whilst also being big and bold. This is good because they will stand out
on the shelves and therefore customers may be drawn towards them.
Furthermore, this is also good as they are new magazines and may therefore
attract a lot of attention

43. Production Plan – Launch Date –
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Look for
office
space, staff
and
equipment
.
Set up all
equipment
and get
ready to
start the
magazine
process.
Set up
interviews
for job roles
such as
editor,
writer,
designer
and others
available
within the
business.
Set up
interview
s for job
roles such
as editor,
writer,
designer
and
others
available
within the
business.
Set up
interviews
for job
roles such
as editor,
writer,
designer
and
others
available
within the
business.
DAYS OFF DAYS OFF
Complete
by: 5th
June
Complete
by: 6th June
Complete
by: 9th June
Complete
by: 9th
June
Complete
by: 9th
June
Week 1

44. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Find someone to
host on the first
addition of the
magazine.
Find someone to
host on the first
addition of the
magazine.
Get the head
writer to come up
with interesting
questions to ask
the artist whilst
being interviewed.
Get reporter to
go to interview
the chosen
artist with the
questions and
record the
answers.
Type up the
interview and
add it to the
magazine.
Take photoshoot
of the chosen
artist for the front
cover and double
page spread of
the magazine.
DAY OFF
Complete by:
14th June
Complete by:
14th June
Complete by: 15th
June
Completed by:
16th June
Completed by:
17th June
Completed by:
18th June
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Get the
reporter to
investigate
more
stories
about the
artist/hip
hop in
general
Edit the
photos
taken of the
artist in
Photoshop
to improve
the image.
Insert
interview
into the
double page
spread of the
magazine
Look for
potential
advertisem
ents you
could use
within
your
magazine.
Start
integrating
other
stories/arti
cles into
the
magazine.
DAY OFF DAY OFF
Complete
by: 21st June
Complete
by: 23rd
June
Complete by:
24th June
Complete
by: 25th
June
Complete
by: 26th
June

45. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Finish off
designing the
magazine
Find some
more short
stories about
the artist to
put into the
magazine
Send the
magazine off
for production
Once
magazines
arrive find
places
where the
magazine
can be
distributed.
Distribute the
magazines to
stores and
websites
which have
given you
permission
DAY OFF DAY OFF
Complete by:
29th June
Complete by:
30th June
Complete by:
1st July
Complete
by: 2nd July
Complete by:
3rd July
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Set up social
media
account and
advertise the
magazine on
it.
Set up social
media account
and advertise
the magazine
on it.
Product
Launch
Complete by:
7th July
Complete by:
7th July
Complete by:
8th July

46. Target audience
Hartley
I think the age range of my magazine would be between 15-40 years of age. This is because many teenagers start
getting into music at this age and it may be to pursue their dream. Furthermore, there are also many rappers who
are around or below the age of 40. therefore, I think that this is a suitable age range and that the majority of
people buying this magazine will be between this.
Maslow
I don’t think there is a particular class within this magazine however it may suit people who prefer the hip hop
genre. Furthermore this magazine will also be cheep and therefore everyone can afford it.
Katz’
I think my magazine would be to inform and educate the readers. This is because it will contain information about
the artists which is why they will be on the front cover. Also, my magazine will also contain information about the
upcoming tours of the artists and perhaps an interview to provide more personal information.
Socio-economic needs
I think my magazine will appeal to mostly students as they are the age group that most would
associate with being passionate about music. In terms of the socio-economic graph, I think that the
audience I am targeting would mostly fit into the E and D bracket. This is because there will be many
students who are interested in music and also buying my magazine.

47. Socio-economic needs

48. Advertisements of the magazine

49. Connotations behind the name
• Firstly, RW stands for ‘Rap Weekly’. The connotations
behind this name would be that it brings you high
quality rap from various artists every week.
Furthermore it also connotes that the genre of the
magazine will be mainly ‘RAP’ and the publisher
wants to provide you weekly with the best articles,
interviews and DPS’ on various music information.

50. Staff costs
Staff salary
Publisher x3 £19,322
Editors x3 £25,361
Journalists x5 £23,825
Writers x3 £32,234
Photographers x6 £31,710
Marketing x5 £22,279
Financex5 £19,334
Equipment Cost
Office £249x23(per person)=£5727
Computers £250x23=£5750
Applications( All applications) £69x23=£1587(Per year)
Desks £163x23=£3749
Chairs £120x23=£2760
Printers £247.99
Stationery £9.49x23=£218.27

51. Printing quotes and costs
https://print24.com/uk/
I have decided to print 15,000 copies of this magazine
to start off with. There is also 28 pages per magazine
which includes four cover pages with artists featuring
on them. This magazine will also cost around 40p per
magazine which means it will also be making £1.50
per magazine.

52. Overall costs
Staff costs
• Publishes=57,966
• Editors=76,083
• Journalists=119,125
• Writers=96,702
• Photographers=190260
• Marketing=111,395
• Finance=96,670 Overall staff costs=£577,201
Equipment costs
• Office=5727
• Computers=5750
• Applications=1587
• Desk=3749
• Chairs=2760
• Printers=247.99
• Stationary=218.27
Overall equipment costs=£20,039.26
Staff costs + Equipment costs=£597,240.26

53. Advertising revenue
In my magazine I'm going to have 15 full page
advertisements, this means that I’m going to make
£45,375(15 x £3025)
Furthermore I'm also going to have 5 half page
advertisements, this means I'm going to make £7560
(5 x £1512)
Therefore, altogether from advertisements I'm going
to make £52,935 (£45,375 + £7560)

54. Plan for the future
• For the future, I hope to continue to publish my magazine and gain
customers in order to make revenue. This is important as it will then
help me to expand and sell my magazine globally.

55. Front covers and DPS’s

56. Favorite Magazine

57. • https://www.surveymonkey.co.uk/r/2PKL6YL