Unit 13 - Pitch Presentation

UNIT 13 MAGAZINES -
PRESENTATION
By Owen Shepherd

INTRODUCTION
Hello and welcome to my PowerPoint on my magazines called
‘roll up’ and ‘top dolla’ in this I will explain all of the processes I
had to go through in order to create my magazines.

SUMMARY OF IDEAS
The genre of my magazine “roll up” will be hip – hop.
The colors used will be black, red and yellow.
It will be printed with 40 pages on A4 paper
It will cost £2.99 for 1 issue

SUMMARY OF IDEAS
The genre of my magazine “Top Dolla” will be hip – hop.
It will have 40 pages in total and will be printed on A4 sheets of
paper
It will cost £2.99 per issue
The colors I will use will be black, orange, and yellow.

My
magazine
Color schemes – the color of my magazine will
either be black white and red, black grey and red
or a black green and white color scheme
Price – my magazine will be
priced at £2.99 as the
magazine of inspiration is
£3.50 so mine would be
more likely to sell.
Target audience – my target
audience will be between 16-25
year olds, this is because the genre
of the magazine is hip hop so
would appeal more to young
people than older people,
furthermore I have seen “vibes”
target audience which is mainly
around this age group so If I want
to sell as much as possible it needs
to appeal to these age groups.
Frequency of release –
my magazine will be
released monthly to mirror
the frequency of when
“vibe” is released as
people will be used to the
monthly magazines.
Images – on my front cover I will include an imagine of an
up coming artist which will be good because people will
not know about him that much and will want to find out
more about the artist. Furthermore the technical code of
the image will typically be mid shot or close up so the
reader can analyze their body language and expression
connoting who they are.
Brand identity – the mast
head will be located in the
middle at the top on all my
issues so that people will
recognize that its my
magazine each time.
Strapline – “the top magazine for
your dolla”, “high level magazine
with high level music”

HAND DRAWN DRAFTS –
ROLL UP (CONTINUED)

HAND DRAWN DRAFTS –
TOP DOLLA (CONTINUED)

GRAPHIC LAYOUT –
MAGAZINE FRONT COVER
1(TOP DOLLA)
Masthead
slogan
Main image
banner
Cover
lines
Puff
promotion
s
barcode
Main headline
masthead
slogan
Main image
Puff
promoti
ons
barcode
Cover
lines
Main headline

GRAPHIC LAYOUT –
MAGAZINE DPS 1(TOP
DOLLA)
Page
creds
B
INTERVIE
W
Image
B
IMAGE
LOGO
72

GRAPHIC LAYOUT –
MAGAZINE FRONT COVER
2(ROLL UP)
masthead
slogan
Main image
barcode
banner banner
Main image
slogan

GRAPHIC LAYOUT –
MAGAZINE DPS 2 (ROLL UP)
CONTENT
Page credits
image
image
content
T
PAGE NUM

HOUSE STYLES
Color scheme: the main two colors I am using are red, black and white, but yellow
was used in places in order to create a color gradient. This is because my magazine
of inspiration used black, yellow and white, so I substituted the yellow for an red in
order to make it a little different.
Font style: my magazines font that I will be using for the masthead is called “Alley
Oop” and I am using this as it really bold and clear to read, which is perfect for the
masthead as it needs to stand out to the reader. For my other pieces of text I will be
using ‘the inbox’ font for things such as the headings and other content.
Social media – in my magazine I am using ‘twitter, Facebook and spotify’ as I have
created a Facebook page for my magazines as I think this is a highly used platform
by my target audience and it’s a thing which people are able to discus and see
pictures, furthermore I can tweet about the magazine and also promote the music on
spotify.

HOUSE STYLES
Color scheme: the main two colors I am using are orange, black and white, but
yellow was used in places in order to create a color gradient. This is because my
magazine of inspiration used black, yellow and white, so I substituted the yellow for
an orange in order to make it a little different.
Font style: my magazines font that I will be using for the masthead is called
‘President’ and I am using this as it really bold and clear to read, which is perfect for
the masthead as it needs to stand out to the reader. For my other pieces of text I will
be using ‘the inbox’ font for things such as the headings and other content. I am
using
Social media – in my magazine I am using ‘twitter, Facebook and spotify’ as I have
created a Facebook page for my magazines as I think this is a highly used platform
by my target audience and it’s a thing which people are able to discus and see
pictures, furthermore I can tweet about the magazine and also promote the music on
spotify.

INSPIRATION SLIDE –
FRONT COVER
Strapline – this is very bold
and stands out as its white on
a black background which are
two contrasting colors. This
could connote that this
magazine stands out
compared to other
magazines.
Cover lines – these
outline other pieces of
information to the reader
so before buying the
magazine they are able to
see what type of content
is inside.
Barcode – this informs the reader the date in
which the magazine was issued and also
indicates the price in which they have to pay
for the issue.
Colors – all the colors in the
magazine stand out which
could connote that everything
in the magazine also stands
out and is exclusive information
which the readers are getting to
hear about.
Main image – there is lots of
things around the main image
which could inform to the
reader that there is also lots
of information on the artist
“Drake”.
Main headline – this links with
the strapline as it stands out
and is big as there will be a big
section in the issue based
around this.

REPEAT (STEVE NEALE
– 1980)
For my magazine of inspiration I will be using “Vibe” the conventions I
will be repeating in my magazine will start with the masthead as the
vibe masthead is in the middle t the top of the page and the image is
overlapping the mast head slightly.
Also as my magazine will be new I will be using the same design on
my first letter, which is shown in the picture, where the word new
hangs of the first letter of the mast head.
Furthermore I will be repeating the use of the banner at the top of the
page as it tells the readers the main artists who will be featuring in the
magazine and makes the magazine look aesthetically pleasing.
Front cover:

REPEAT (STEVE NEALE
– 1980)
In my DPS I will be repeating firstly the way
that my magazine of inspiration “vibe” has
the whole left page taken up by a “close up”
of my chosen artist. Furthermore I will be
coping the basic things such as the drop
capital at the start of the information on the
page, the title on the right page which will be
above the information and then also the
large logo above all of this, but in order to
make it unique it will all be different just
inspired by the “Vibe” magazine DPS.
DPS:

Name: Owen Shepherd
Candidate Number:
Masthea
d
Main
imag
e
Contents Editorial Headlin
e
articl
e
Headline
Article
Headline
article
Article
Main
DPS
Pull
Quote
Front
cover
Review
s
Headline
Articl
e
Competitio
n
Headlin
e
Review headlin
e
article

Name: Owen Shepherd
Candidate Number:
headlin
e
article
articl
e
article
article
Competition
to win a tee
article
headlin
e
articl
e
headlin
e
reviews
headlin
e
articl
e
competitio
n
headlin
e article
review

FONT STYLE
http://www.dafont.com/

FONT STYLE I WILL USE
This will be the font I will use for my first
magazine called “top dolla”.
This font is called “President” by
“imagex”.
The reason I will be using this font is
because it looks bold and the way the
letters are shaped makes it stand out as
being a top magazine. As well as fitting
in with the hip hop vibe as it was an
American style of music hence why I
used “dolla”.
This is the font I have decided to
use for my second magazine
which is called “roll up”. This font
is called “Alley Oop” by “AJ
Paglia”.
The reason I will be using this font
is because it looks similar to my
magazine of inspiration, but not
the exact same. Also the style fits
in with the hip hop type genre as
its punchy and will take over the
page.

PRODUCTION PLAN
WEEK 1
Monday Tuesday Wednesday Thursday Friday
This is when I
will find my
office building &
once there set
up equipment in
order to start
the business.
Go out and
buy enough
chairs and
desks for all
employees
and ensure
they are
comfortable.
Order the mac
book pros as
these will be
able to use
Photoshop +
InDesign on
I will get
interviews set
up for job roles
such as
designer, editor
and other jobs
in the
business.
I will get
interviews set up
for job roles such
as designer,
editor and other
jobs in the
business.
Complete by: Complete by: Complete by: Complete by: Complete by:
9th January 10th January 11th January 14th January 14th January
Week beginning: January 9th 2017

PRODUCTION PLAN
WEEK 1
Saturday Sunday
I will get interviews set up
for job roles such as
designer, editor and other
jobs in the business.
After the interviews are
done I am going to set up
all the chairs and desks that
I brought, to make
Complete by: Complete by:
14th January 15th January

PRODUCTION PLAN
WEEK 2
Greet and meet
all employees in
the new office
and let them
know their roles
in the business.
Search for a
music artist
that will
feature on the
first copy of
my magazine
Talk to my
writer about
coming up with
some
innovative and
interesting
questions to
ask the artist
for the
interview
My reporter will
interview the
artist with his
chosen
questions and
record the
answers
Type up the
finalized answers
from the artists
interview
16th January 17th January 22nd January 22nd January 21st January

PRODUCTION PLAN
WEEK 2
Saturday Sunday
Have a photoshoot with my
chosen artist for both the
front cover and dps
Begin designing the layout
for both the front cover and
dps designs
24th January 24th January

PRODUCTION PLAN
WEEK 3
Week beginning: January 23rd 2017
Order reporter
to get ore
information on
the growing
culture of hip
hop music
Using
photoshoot
edit photos of
the chosen
artists in order
to make them
look more
appealing
Get my
interview
inserted into
the dps on my
magazine
Search for
businesses
that would be
interested in
advertising in
the magazine
Start inserting
other stories,
articles and
photos in the
magazine
27th January 28th January 25th January 2nd February 1st Febuary

PRODUCTION PLAN
WEEK 3
Week beginning: January 23rd 2017
Saturday Sunday
Weekend off Weekend off

PRODUCTION PLAN
WEEK 4
Finish off
designing the
magazine
Find more
smaller stories
about artists
Find more
smaller stories
about artists
Find more
smaller stories
about artists
Send the final
magazine of for
production
3rd February 3rd February 3rd February 3rd February

PRODUCTION PLAN
WEEK 4
Saturday Sunday
Weekends off Weekends off

PRODUCTION PLAN
WEEK 5
Week beginning: February 6th 2017
When the
magazines
have turned up
look for places
where it can be
distributed to
Dispense
magazine to
stores and
online
websites
which I have
found and give
me permission
to advertise
their
Create a social
media account
and begin
advertisement
on their
Create a social
media account
and begin
advertisement
on their
Product launch
7th February 8th February 9th February 9th February

PRODUCTION PLAN
WEEK 5
Week beginning: February 6th 2017
Saturday Sunday
Weekends off Weekends off

AUDIENCE THEORIES-
HARTLEY
There are 7 socially grouped categories when it comes to
identifying audience through Hartley's theory:
Self – ambitions or interests of the audience
Gender
Age group
Class – different socio classes for example working or upper
Ethnicity
Family
Nation

AUDIENCE THEORIES-
HARTLEY (CONTINUED)
As this chart here shows on the
left the gender of “vibe” magazine
is significantly more male than
female and 55% are male readers
compared to only 45% that are
female readers.
Furthermore the denotation of the
age group is that most of these
readers are fairly young and are
mostly put under the 21+ age
range as 82% of the people
reading it are between these ages
which is the largest % of ages.
http://www.vibe.com

AUDIENCE THEORIES-
HARTLEY (CONTINUED)
From deconstructing various “vibe” magazine front covers I have
concluded that the ethnicity of “vibe” magazine is mainly people
of the black profile.
Lastly analyzing the class of “vibe” magazine readers I have
established that the class would fit into the middle class or lower
middle class as the readers will be young and probably wont
have lots of money.

AUDIENCE THEORIES-
KATZ
Katz’ theory of uses and gratifications is a very well used approach to learning and
understanding mass communication.
This theory places a lot more attention on the audience, rather than the real message
itself by examining “what people do with media” instead of “what media does to people”
(Katz”). It refers to members of the audience as being not passive but take an active role
in interpreting and interrogating the media into their own lives.
This theory trails a simple model, which is an audience focused method.
When the audience dramatically seek out media they are naturally seeking in order to
gratify a need.
Furthermore the theory expresses that audiences are accountable for picking media to
meet their demands.
This approach connotes that people use the media in order to gratify a need.
This theory may appeal to the “vibe” audience because it may inform and educate
the audience through things like interviews and pictures.
http://zimmer.csufresno.edu/~johnca/spch100/7-4-uses.htm

AUDIENCE THEORIES-
MASLOW
Self actualization – morally, creativity,
spontaneity, appetence, experience
purpose, meaning and inner potential.
Self esteem – confidence, achievement,
respect of others, the need to be a unique
individual.
Love and belonging – friendship, family,
intimacy and sense of connection.
Safety and security – health,
employment, property, family and social
ability.
Physiological needs – breathing, food,
water, shelter, clothing and sleep.https://www.globalessay.co.uk/20
15/04/criticisms-maslows-
hierarchy-needs/

MASLOW'S HIERARCHY
OF NEEDS
There is 4 types I will be talking about
in Maslow’s hierarchy of needs:
Explorers – these are the audience
which are pushed by social difference.
Caregivers – this is the audience
which feel bad and pity for the persons
situation.
Survivors – these are people from the
audience who like to know that the
person will be fine and the situation
will be sorted out.
Social climbers – these are people in
the audience who want to build up
their status in society.
https://www.pinterest.com/
explore/maslow's-
hierarchy-of-needs/

TARGET AUDIENCE FOR
MY MAGAZINE
According to the social
economic needs of the
audience would best fit in
E,D,C2 and C1. This is
because the target audience
are aged 16- 30 therefore if the
reader is 16 years old this
possibly means they are
unemployed and still in
education so they would relate
to the E category the 25-30
year olds would best fit C2 and
C1 because they would have
more life experience and
higher end jobs.

HOW ELSE AM I GOING TO
MARKET MY MAGAZINE?

HOW ELSE AM I GOING TO
MARKET MY MAGAZINE?
In the previous slide it shows a Facebook pager that I created for my
magazines ‘ROLL UP’ and “TOP DOLLA”. I decided to use Facebook
as it is a platform where all ages are able to use it and its easy for
people to see what's going on as you can follow us which allows you
to see all our posts.
Furthermore there is a contact us button so people can chat to us and
let us know about who they would like to see feature on future issues.
I did this by creating a page on Facebook and adding all the features
to make it the official ‘ROLL UP’ page.
https://www.facebook.com/officialrollup/

CONNOTATIONS BEHIND
THE NAME
The name of this magazine is ‘roll up’ and this is
due to the fact that the word “roll” connotes going
with the flow and rolling with the crowd which
would mean that this magazine is the main hip hop
magazine and everyone is buying it. Furthermore
the word “up” connotes that it’s a magazine that is
‘up 'their with some of the best magazines and this
draws in the audience as the more ‘up there’ the
magazine is the more likely people are to want to
buy it.

CONNOTATIONS BEHIND
NAME
The name of this magazine is “top dolla” and I have chosen this
name for many reasons including firstly that the word “top”
connotes that it is a top magazine and is one of the best in
order to find out the latest and most important hip hop news.
Moreover the word “dolla” is an American used word which links
in with the fact that hip hop is more known as an American
genre, so this fits in to the overall stereotype on the readership
of my magazine to create the title “top dolla” meaning your
getting the top news for your money.

STAFF AND COST
Staff Salary
Editor £27,000
Publisher £55,000
Journalist £23,000
Writers £23,000
Photographers £20,000
Marketing £32,000
Finance £37,000
Design £29,000
Human resources £35,000
http://www.payscale.com/research/UK/Job=Marketing_Manager/Salary
This slide is where I had to research
what type of salary the certain roles
required in order to create a
magazine. I used the website linked
below and looked into the specific
roles for a magazine and the website
gave me a mean salary for the roles
e.g. a editor may get £20,000 or
could get £34,000 so the average
salary I would be looking at is
around £27,000, overall this helped
me get a good overview of what I will
be paying my staff.

EQUIPMENT AND COST
Equipment Cost
Office space £5695 (£1139
a week for 4
weeks)
Apple mac book pro
(x30)
£34,470
Adobe CS6 Master
Collection
£2,220
Desks (x30) £7,020
Chairs (x30) £3,270
Printer £130.00
Cameras (x3) £1,347
Pens £7.99
Paper £16.99
http://www.flexioffices.co.uk/blackfria
rs/london/tallis-street_ec4y_id8357
http://www.johnlewis.com
http://www.softwarebrands.co.uk
https://www.officefurnitureonline.co.uk
Printerland.co.uk
http://www.johnlewis.com
http://www.ebay.co.uk

ADVERTISING REVENUE
I want at least 10 full page advertisements and with 1 full page
(FH) costing £3,025 I will make around £30,250 just from the full
page advertisements.
I will also want about 3 half page advertisements which will cost
£1,512 each and £4,536 overall from all three.
Lastly I will allow one DPS advertisement which will cost the
person £5,748 and that’s how much I will make as I am only
doing one.
So overall I will make £40,534 of advertisements.

PRINTING QUOTES &
COSTShttps://print24.com/uk/product/magazines/
I found a website where I was able to get a quote for the price and delivery of
printing 15,000 copies of my magazine, this ended up being in total £3907.63
to print and deliver. This is a good price as I visited other websites before
hand and this was one of the best prices and the most precise websites.

PROFIT
Money made from selling magazines (if sold 12,000) = £35,880
Advertising revenue = £30,250 + £4,536 + £5,748 = £40,534
Subscription sales (I am going to deal where you pay for a 12
month subscription but only for the price of 9 issues of the
magazine) this will cost £26.99 per subscription (if I sell 10,000
subscriptions) = £269,900
Distribution cost = no set fee
Total = £346,314

LOSS
Printing costs = £3907.63
Staffs salary's = £281,000
Equipment costs = £54,177
Marketing costs (Facebook) = £1277.50
Total = £340,362.13

PROFIT AND LOSS
BREAKDOWN
£346,314 (profit) - £340,362.13 (loss) = £5,951.87
so overall in the first year selling my magazine will make only
£5,951.87 after all losses have been deducted.
This is because I had to pay for all equipment and staff this year
but as I will already have requited staff and good equipment in
the next year, so my profits will be much higher at the end of
next year and also my magazine will have been around for
longer so its more likely that I sell more copies next year.

FUTURE PREDICTIONS
As I have only made a profit or around £8,000, in the next 3
years I want my “TOP DOLLA” magazine to expand and grow. I
will do these by in the next year increasing my printing from
15,000 copies to 30,000 copies which means that I will double
profits (keep doing this for the next 3 years) as well as not
having to pay for equipment such as apple macs as these will
have already been purchased.
My aim is for in the next three years for my magazine to make
profits exceeding £250,000

“ROLL UP” MAGAZINE –
FRONT COVER

“ROLL UP” MAGAZINE – DPS

“TOP DOLLA” MAGAZINE – FRONT
COVER

“TOP DOLLA”
MAGAZINE – DPS

CHOSEN FAVORITE
MAGAZINE
My chosen magazine that I will be
distributing is “TOP DOLLA” and this is
because I think that the colors that I
have used in this magazine work better
with the background and the image.
Also I think the grey, black and white
colors on the double page spread better
also fade in and work better with the
orange and yellow which is why I want
to release this magazine over “Roll up”.

SURVEY MONKEY
Hope you enjoyed my presentation and I would really
appreciate it if you would click on the link below and fill in my
survey in order to give me feedback on my magazine.

Unit 13 - Pitch Presentation

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Unit 13 - Pitch Presentation