The document summarizes Danny Laws' media studies presentation on designing a music magazine. It describes researching the magazine "Vibe" as inspiration and aiming to create a UK version. Intermedia Partners is proposed as a distributor since they distribute "Vibe." Various design elements are discussed, including using celebrities to appeal to the target audience of young black and white males aged 14-21 interested in R&B/rap. Feedback improved the design by changing the background from white or black to a black-white gradient.

1. Danny Laws
Media Studies Presentation
Music Magazine

2.  The magazine that I looked up to was ‘Vibe’ the reason for
this is because the kind of music of R&B is the music I was
aiming for, with my target audience being young black/white
males. And I also feel the reason why I picked it was because I
knew more about it then other music genre’s like rock for an
example and also because there's a lot of R&B music
magazines.
 What is VIBE?
Vibe is a music and entertainment US magazine founded by
producer Quincy Jones. Which mainly features R&B and hip-hop
VIBE was first lunched in 1993.
I basically wanted to make a UK version of this.

3. The institution that I think may want to distribute my media product
is intermedia partners. The reason why I think this would be good for
my magazine is because they distribute magazine ‘VIBE’ and Vibe
magazine is similar to my magazine gender, I think that they would
get my magazine big and well-known as they already proven this by
producing VIBE. I also think that they would be interested in
distributing my magazine because I wanted to basically make a UK
version of ‘Vibe’ so it will be sold more in the UK.

4.  The research that I carried out was from the music
magazine ‘Vibe’ where I got ideas from but I change
it to my it original.
 For an Example:
As you can see above the research that I carried out with the masthead
With the red and black gradient inside, I like this sort of idea especially
With the plain background, however I changed the front type and the
White outline around the masthead text.

5.  How I planned was basically highlighting any codes and conventions that I
liked from VIBE and The Source and trying to use the same codes and
conventions but in a different way so I challenge it. I also added different
codes and conventions on my magazine.

6.  My target audience is young black/ white males age between 14-21
who interested in RnB/rap music who maybe don’t come from the
best of backgrounds and maybe want a career in the music industry
and see how the stars of today has come to where they are today.
 How did I think I reached the target audience?
 I reached the target audience by using an up coming young black artist(Jerome) as the
main theme of the magazine
 I also used a white young singer in Pro-Green, the reason for this is because his came
from a hard background before music with him getting stabbed, so I think he
represented my magazine gender well.
 I also called my magazine 'Beats’ this was used to link to younger generation with the
new headphone dr.beats

7. Masthead-Black&
Red gradient
Banner-
tells the
Sell Line- Tells you
audience
The main story in
what’s
The magazine
going to
be inside
Main Image- Normally
in the centre. White rapper
Who is well known. This
Image was outward gaze
website

8. Masthead
Issue Number
Date of edition
Banner
Earpiece
Subheading
Celebrity Outward
Endorsement gaze
Price
Barcode

9. The contents page I wanted to
try and link it to the codes and
conventions and my research
but I wanted to make it more
original and slightly different.
I got advice where to look from
my fellow class mate Jerome to
look at the magazine Clash
where they use sub headings for
each category for each topic.
I also followed the code and
conventions by using an image
of the front cover on the
contents page. I also used the
Codes Conventions
main topic of ‘Jay-Starzy’ to
Used:
inform the audience that his the
• Byline-Editors
main topic so it may encourage
note
them to read on. I decided to
• Image of Front
also use a image of a celebrity
cover
who is also a key a feature in the
• Two images
magazine. I also used a editor
• Subscribes
edition which again follows the
• Follow
code and conventions
us(website)

10. I followed the same
Colour scheme as I used for
the front cover and the
contents page which is Red,
Black and white. I decided to
follow the codes and
conventions by using 3 images
the reason for this is because
by my research they mainly
use 2 or more images for their
double page spread. I also
noticed that they normally
have the questions in one
colour(Red) and the answers in
another(Black).
I also saw that most double
page spread has one main
image on one side with an
quote from what he said in the
interview.

11. With all these different stages As you can see this is all my different
of development it has helped processes I went through to get to my final
me to understand the codes music magazine. It started off by my task
and conventions that every where I first ever used In-Design to my 3
magazine needs to have as different stages of my music magazine.
well the sort of colours need At the start the only understanding I had was
to be used and what knowledge on Photoshop but never used In-
background would fit best Design before so I had to try and learn from
with what image and text other people as well as from teachers.
font.

12. Feedback given on my Media Blog:
As a result of the feedback given by Connor and other
people that I asked, I decided that the black or the white
background wasn’t working. As well the feedback given
about the image made me change the image.
The reason why they wasn’t working:
• White background was too plain and boring
• Black background isn't common for a music magazine
background.
• The image quality wasn’t good enough
• The layout was too pushed up to the masthead

13.  I ask a number of people what they thought of my magazine during different
processes of making my magazine.
 I asked questions like
 1. What type of music genre would you say it was?
 2. What gender would you say its aimed at and why?
 3. Does the Front cover/contents page and the double page spread matches?
 4. What background works best white, black or gradient of black and white?
Feedback:
1. Rap(R&B/Rap)
2. Black and White males (Young black and white males)
3. Yeah because of the images and the background used matches(
Background, Image, text type)
4. People said that white or black background didn’t work so I decided to go
with the black and white gradient for the background.
The things in red I was what I
was aiming for