Unit 13 - LO1

OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 13:
Planning and Pitching a Print based
Media Product
P1 Evidence
Name: Owen Shepherd
Candidate Number: 4123
Center Name: St. Andrew’s Catholic
School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

PUBLISHER & PRODUCT
The denotation of the institution that
publishes the magazine is Bauer media
group which is a media company based
in Europe and was first established in
1875, the CEO is titled Yvonne Bauer
who runs the company today and has
done since 2010. The headquarters is in
Hamburg, its run in Germany where it
accomplishes a collection of more than
600 magazines, over 400 digital products
and 50 radio and TV stations around the
world.
The denotation of the name of the
magazine is Q magazine and it is highly
linked to Bauer media group as it is in
fact one of the 600 magazines
published by this European based
company. Q is a very popular music
magazine and is actually known as one
of the UK’s best music magazines as it
consist of music news reviews and
world exclusives with many significant
bands in the world. This is a magazine
that is published on a monthly basis
since its discovery in 1986 by Mark
Ellen and David Hepworth.
http://www.bauermedia.co.uk/brands
/q
http://www.bauermedia.co.uk/brand
s/q

PURPOSE OF THE
MAGAZINE
Saying that the music in the magazine is
“great” could be seen as a bold statement
which interlinks with the fact that the “Q” logo
in the corner is bold, white, serif font which
seems slightly cartoon like as it is on a bright
red background which attracts the reader to
the magazine. The text under the “Q” is
white, sans serif font. Its smaller than the “Q”
as it’s a slogan of the magazine which tells
the reader that there not just buying a
“normal” music magazine as it quotes a
“different take on music”.

FURTHER PURPOSE
The denotation of the strapline for Q
magazine is “Discover great music”
the connotations of this is to draw the
reader in as through the word
“discover” it means the reader can
learn and get to grips with the best
music of today.

GENRE
Q magazine covers pop/rock music, mostly
from the present with a few features about
older artists. They have a range of styles
covered throughout the magazines issues.
https://uk.answers.yaho
o.com/question/index?qi
d=20110503001900AA0
WwSm
As this review on the left from yahoo answers
explains the magazine is loved by many due to its
range of styles covered over the magazines and
also the writers as seen as very good in the
readers eyes which is another key factor in the
success of the magazine. Also if the writers are
good it means they must know what they are
writing about and therefore the content is
covered very well throughout the “Q” magazine.

FURTHER GENRE
This picture on the left connotes that
the magazine consists of rock music
but the picture on the right illustrates it
also consists of pop therefore proving
the range of styles. Looking at the
technical codes the post products
affects may be incorporated to
enhance the look and rock and roll
theme of the magazine to draw readers
in.

CONTENT
Sub heading - for the
articles are presented
in capital letters and
are bolder than the text
underneath. This
connotes that the
interesting points on
the magazine have
been highlighted and
may enhance the
interest of the reader.
Sub line – introduction
and a more detailed
description to what this
article may be about.
The background - is very
simplistic so that the white and
red color theme is enhanced
and stands out.
The page numbers - are
very eye catching due to
their big size and the way its
black on a white background
which makes it stand out.
Furthermore the denotation
of the black theme could be
to link with what the artist is
wearing.
Brand identity- they have the
front cover page on the
contents page to outline the
brand identity.

DECONSTRUCT A FRONT
COVER
Colours The non verbal
code of the colours used
are red, white, black,
yellow and gold. The red
and white match the
magazines logo and are
synonymous with “Q”. The
black stands out against
the white background so it
is easy to read the text.
Gold and yellow may
illustrate significance as
this colours have only been
used once so the reader
may want to pay attention
to these pieces of text.
Masthead is a
large “Q” which is
easily
recognizable,
therefore
standing out
against
competitors such
as “NME” and
“Vibe”.
Mise-en-scene is very
effective as his facial
expressions connote that
he is very serious about
his music detonating that
the magazine is very
serious about music.
Cover lines – these educate the
reader on other pieces of
information throughout the
magazine. For example “Liam vs.
Noel” this would be a secondary
story in the magazine.

FURTHER FRONT COVER
ANALYSIS
Main cover line- this is
normally the largest text
on the magazine cover,
saying who is in the
magazine this week or
who it will be about,
normally linked to the
main image.
Strapline- the denotation of the
strapline “25th anniversary
collectors edition” may be to draw
in the audience and it seems like a
significant copy of the 'Q'
magazine as its not just a normal
edition. This could increase the
chance of people buying the
magazine, due to its importance.
Use of flash- this
is normally
something that is
bold that the
magazine is trying
to promote,
making it stand
out to readers.
Barcode/date- this is found on
all of the magazines and tells
you what the price of the
magazine is as well as the
date it was created.
https://www.the-saleroom.com/en-gb/auction-catalogues/chaucer-
auctions/catalogue-id-srchau10012/lot-ff276f4a-ebb8-49da-8098-
a3fb00fe34da

TARGET AUDIENCE
The founders of “Q” magazine Mark Ellen and
David Hepworth felt the older generation of music
buyers were being ignored, so instead of aiming
at teenagers and young people, the target
audience for “Q” is music buyers of over 25 years
old(Hartley), of both genders. The fact that the
target audience is slightly older means that the
magazine can afford to be a bit more expensive
than if it was aimed at young people as the
majority of these people have paid jobs. Also with
an older audience the magazine can also contain
more information about old “classic” albums and
music from the past decades as it would suit the
audience.

TARGET AUDIENCE
According to Katz’ Uses and Gratifications the audience would be able to
personally identify the star appeal (Richard Dyer) because Ed Sheeran
is a well known artist in the music industry and the artist appeals to the
target audiences age 16-25. they will also be able to personally identify
with some of the stories inside the magazine especially the interviews
where the artists speak about their hobbies and interests. Furthermore
the audience will be able divert from every day situations such as work
by reading the magazine that will entertain (Katz’) them. The magazine
will inform and educate (Katz’) the reader of new music information and
will keep the reader up to date.
According the Maslow the target readership would be survivors because
they will like the security and routine of knowing that the magazine will be
produced monthly for their entertainment.
Furthermore there audience are explorers, so they like social change and
like to explore the magazine every month.

TARGET AUDIENCE
According to the social
economic needs of the
audience would best fit in
E,D,C2 and C1. This is because
the target audience are aged 16-
30 therefore if the reader is 16
years old this possibly means
they are unemployed and still in
education so they would relate
to the E category the 25-30 year
olds would best fit C2 and C1
because they would have more
life experience and higher end
jobs.

AUDIENCE THEORIES-
KATZ
Katz’ theory of uses and gratifications is a very well used approach to learning and
understanding mass communication.
This theory places a lot more attention on the audience, rather than the real message
itself by examining “what people do with media” instead of “what media does to people”
(Katz”). It refers to members of the audience as being not passive but take an active
role in interpreting and interrogating the media into their own lives.
This theory trails a simple model, which is an audience focused method.
When the audience dramatically seek out media they are naturally seeking in order to
gratify a need.
Furthermore the theory expresses that audiences are accountable for picking media to
meet their demands.
This approach connotes that people use the media in order to gratify a need.
http://zimmer.csufresno.edu/~johnca/spch100/7-4-uses.htm

AUDIENCE THEORIES-
HARTLEY
There are 7 socially grouped categories when it comes to
identifying audience through Hartley's theory:
Self – ambitions or interests of the audience
Gender
Age group
Class – different socio classes for example working or upper
Ethnicity
Family
Nation

AUDIENCE THEORIES-
HARTLEY (CONTINUED)
As this chart here shows on the
left the gender of “Q” magazine is
significantly more male than
female and 68.3% are male
readers compared to only 31.7%
that are female readers.
Furthermore the denotation of the
age group is that most of these
readers are fairly young and are
mostly put under the 15-24 age
range as 35.5% of the people
reading it are between these ages
which is the largest % of ages.
https://000023976annacunning
ham.wordpress.com/2014/11/2
7/here-is-the-gender-age-and-
abc-profile-of-who-reads-
kerrang-magazine/

AUDIENCE THEORIES-
HARTLEY (CONTINUED)
From deconstructing
various “Q” magazine
front covers I have
concluded that the
ethnicity of “Q”
magazine is mainly
people of the white
profile.
Lastly analyzing the
class of “Q” magazine
readers I have
established that the
class would fit into the
middle class or lower
middle class as the
readers will be young
and probably wont have
lots of money.
https://www.google.co.uk/search?q=q+magazine+front+co
vers&safe=strict&client=safari&rls=en&biw=1324&bih=902
&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjl2evemK
3PAhVEB8AKHc7IBUEQ_AUIBigB

DECONSTRUC
TION OF A DPS
Pull quote- the
denotation of “I’m
bringing ginger
back” is that it
reminds people
of the well known
lyric “I'm bring
sexy back” which
makes it a catchy
pull quote which
people wan t to
find out how its
been interpreted
from the well
known lyric.
Drop capital-the
connotations behind
the drop capital are
that its red and white
to enhance the
consistent theme of
the magazine which
also makes it more
forms and
professional.
Furthermore its bold
and capital to make
it stand out so the
reader knows where
to start.
http://shaunamusicmagazine.blogspot.co.uk/2014/02/my-
double-page-spread-is-very-different.html
The word Ginger is Red as it’s the main
word which establishes the story on the
page bringing the reader in to want to find
out how he is bringing ginger back.

DECONSTRUCTIO
N OF A DPS
Page number and web address- this is
in the left corner in red and white which
are both factors that make it consistent
as they are always this color and in that
position so that it makes it easier for the
reader when reading the magazine as
they know it will always be there.
Differentiated questions &
Answers- the denotation of the
questions and answers are that they
are all different so that the reader can
learn as much information on the
music star as possible as they are
asking a range of questions where all
her answers will be different making it
more entertaining for the audience.
Star appeal- this is used to draw
the audience in because if they
know the person they will want to
find out about them. Also “male
gaze” is used to attract the male
men for their pleasure.
http://hannahbowmanmedia2010.blogs
pot.co.uk/2010/10/denotative-and-
connotative-analysis-for.html

WEBSITE ANNOTATIONS
The Q magazine has its
own e-media website
which has lots of
exclusive information that
the hard copies produced
monthly may not contain.
This can be denoted in
the picture on the right as
there is a button which
takes you to videos. This
is an advance compared
to the hard copies as you
can see content through
watching videos and
discover more about the
music “Q” magazine has
to offer.
Furthermore the denotation of Q’s website page is that
there is also an “interview” and “playlist” button on the
website that means people are able to actually hear the
music that they are interested in as well as learning
what they are currently doing in the music industry.
Which means that magazine is unique and helps the
readers to be able to look online as well on the hard
copies.http://www.qthemusic.com

MORE ANNOTATIONS
Bauer Media group can be found on twitter. They
also have a separate twitter account for jobs
available at Bauer media group. This not only
promotes the publishing group, but also extends the
range of people who know about Bauer media group
as a significant amount of people are on social
networking sites. The website also gives access for
purchasing an “e-version” of the magazine.
So overall Bauer medias synergy with social media
enhances there group of readers and builds up a
stronger community of customers as there is many
different ways people can access the company and
find out about them and also other jobs on offer.
https://twitter.com/bauermedia?ref_src=twsrc%5Egoogle%7Ctwcamp%5
Eserp%7Ctwgr%5Eauthor

FORM & STYLE
The denotation of “Q’s” form and style is the
consistency of the red and white colour theme
proposed throughout the whole magazine. This
illustrates to the reader that the magazine will
constantly be bringing the same professional and
formal style which the readers like.
Furthermore the front cover always has the main
artist takeover the whole page which may connote
that the artist and the information packed into the
magazine takeover the magazine which people may
enjoy as the person on the front is usually the most
wanted person for people to find out about.
The barcode and date of the magazine is constantly
in on the bottom left of the magazine which allows
the readers to know when they are buying the
magazine they can find out the price and issue date
with ease.
http://rachel6093.blogspot.co.uk/2012/02/analysis-of-q-magazine-front-
cover.html

FORM AND STYLE
The connotations behind the form and
style of the contents page is that they
always have the issue number in big
white or black numbers. This means
that the readers will then know when
reading any issue of the magazine they
will know what this number means.
Also they have the “Q” then contents in
the same font and style every time to
maintain a consistent feel throughout
the magazine, as if it was all different
colours with every issue readers would
find it difficult to locate different pieces
of information in the magazine. This
may be why the readers like the way
“Q” are using the same form and style
throughout their magazines .
http://dancrowsblog.
blogspot.co.uk/2015
/02/contents-page-
5-q-magazine-i-
have.html

BRAND
IDEOLOGY/ETHOS
The Q magazine has a strapline which is known as “The Uk’s
biggest music magazine” this connotes that the magazine has
a big range to offer and the verbal code “biggest” links to the
Q logo as it’s the biggest piece of text on the front cover. Also
that is a bold statement to say that they are the biggest
magazine as there are a lot of rock and roll magazines in
competition so this conveys the company have a big faith in
the significance of the magazine.
The way the company says that it brings music to life illustrates that the
people reading the magazine are actually injected with the latest and best
news that music has to offer which may be the reason for its wide range of
audience.

SYNERGY
This is “Q” magazines very own
YouTube page which is very popular
with the “Q” readers as the “4171”
subscribers illustrate.
The denotation of this picture on the
left is that it means that the readers of
“Q” magazine are not just able to get
information and learn through
interviews printed on the hard copies
but are also able to watch online
interviews. Which connotes that “Q”
magazine are catering for both types
of people as some people may want
to read and some people may
concentrate better through seeing the
people actually speaking and them
being able to see facial expression
and the tone of the artists face.https://www.youtube.com/qmaga
zine

SYNERGY (CONTINUED)
“Q” magazine also have their own
twitter page, this i9s extremely
popular and has over 127,000
followers. The connotations behind
the twitter page is that it allows
people to see further information that
the magazine may not involve.
This is things such as the “Q awards”
and there is actually links that you
are able to click on that take you to
other websites and fun things to do
with the magazine.
Furthermore is over 27 thousand
tweets which illustrates the amount
of extra information and more
informing detail that twitter bring to
the “Q” magazine fans.
https://twitter.com/
qmagazine?lang=e
n-gb

RETAIL OUTLET
Q magazine is a very well known magazine which is in fact sold
in many big retail outlets. It is sold in WHSmith , ASDA, Tesco
and Sainsbury's. This coveys that the “Q” magazine is a
significant music magazine and it must sell many copies as all
these retail outlets stock all the new issues of the magazine.

MARKET POSITION
https://www.theguardian.com/media/2012/aug/16/nme-q-
magazine-sales-declines

FURTHER MARKET
POSITION
This explains that the market position of “Q: magazine may
have increased to due a small increase of pop and also the
exclusive cover stories with big people such as Kanye West
which may have drawn in more audience to the magazine
meaning they will have to print more copies.
http://www.bauermedia.co.uk/newsroom/press
/bauer-media-july-december-2015-magazine-
abcs

PRODUCTION PROCESS
In this email I have wrote to
a member of staff from
Bauer Media company
which are the company that
publish the “Q” magazine.
In this I wrote to ask about
the production process of
“Q” magazine.
I am currently waiting on a
reply from the Bauer Media
company and hope to hear
from them to enhance my
knowledge on the
production processes of “Q”
magazine.

PRODUCTION PROCESS
(CONTIUED)
After not receiving any emails back from the Bauer media group I further researched into “Q”
magazines production process and found out this information from: http://hosbeg.com/the-
magazine-production-process/
1. Date of publication – this is simply just the date in which the magazine will be issued, so
this is the date the public can see the magazine.
2. Managing the schedule – this means you are very organized and manage everything
properly. This is very important because if your not organized you wont be able to release it
on the date of publication.
3. Editorial and budgetary decision – this is important because its where the editorial team
pick which topics will be discussed in the magazine. And after picking the content they will
have to think about the budget and how to spend the money.
4. Content Acquisition
5. Sub-editing, which includes things like:
• Checking of the accuracy of all facts in the articles
• Making sure that words are properly spelled
• Making sure that grammar and punctuation are used correctly

PRODUCTION PROCESS
(CONTIUED)
6. Page Layout – there is a important team of people who discuss
and think about how the pages will be laid out and the best way for
them to look, they do this using software such as PageMaker and
(DTP).
7. Proofreading – the same editorial team will then print out a tester
copy of the magazine in order to read through the magazine and
correct any mistakes made. They keep proof reading till every member
is happy that it has no mistakes.
8. File emailed to printer – after the team have proofread the
magazine it will be sent to the printer to then be printed.
9. Distribution – this is the final stage at which the magazine is
packaged neatly and sent to the warehouses,. From here they are
then sent to shops to be sold top the public.

PUBLISHER AND
PRODUCT
Is a media, entertain and digital
marketing solutions company that
owns and operates market leading
radio stations, live events and
digital, mobile, video and social
media properties principally
focused on small and mid sized
markets.
The company specializes in
creating and distributing original
and motivating media experiences
that connect communities with
content they love.
http://www.townsquaremedia.com
XXL is an American hip hop
magazine, published by town
square media, founded in 1997.
The first issue was released by
Harris publications in 1997, it
featured rappers Jay-Z and Master
PP on a double front cover. This
magazine then went on to take
over the weak hip hop producer
and DJ magazine “Scratch” in
December 2006, reusing it as
“XXL” presents scratch magazine.
However a year later “scratch” was
shut down.
http://www.xxlmag.com

PURPOSE OF THE
MAGAZINE
The purpose of this magazine is to inform
and educate their target audience readers
about the most up to date news on hip hop
and DJ produces.
The “XXL” logo is big and bold in the
corner standing out, this could connote
that this magazine and its content inside
also stands out compared to other hip hop
music magazines. Also the way its called
“XXL” could illustrate the magazine being
very big both in the amount of information
inside and in the way that its a big
magazine being read in music.
http://kicksaddict.com/2011/09/06/mmg-
covers-new-xxl-magazine-wale-rockin-the-
pewter-foamposites/

PURPOSE (CONTINUED)
The purpose of this magazine front cover
could be to draw the audience in through the
star appeal as both Drake and Nikki, the fact
there is also a male and female means that
the magazine is enhancing its audience as its
catering for both woman and men.
Furthermore the connotations behind
“domination” its that it dominates the front
cover as its one of the biggest size fonts on
the front cover and also it could illustrate that
the actual magazine dominates the music
magazine market.
https://crookfromthebrook.wordpress.com/ta
g/xxl-magazine/

GENRE
The genre of the magazine is hip hop this can be seen through this magazine front
covers as each and every one of these convey either a well known rapper or DJ.

FURTHER GENRE
“XXL” magazine is going to be a really popular magazine and this
quote echo's this as hip hop is one of the worlds most popular
genres. So therefore if “XXL” is hip hop it automatically means
this will be a very widespread magazine.
http://www.independent.co.uk/arts-entertainment/music/news/hip-hop-is-the-most-
listened-to-genre-in-the-world-according-to-spotify-analysis-of-20-billion-
10388091.html

CONTENT
The denotation of the masthead is that it
often changes but maintains the “XXL”
hip hop roots with doing the black lines or
the A-side.
XXL follows the same conventions for the
contents page throughout the issues
released and usually contains one or two
artists.
The way that they keep the theme and
style consistent illustrates that it’s a very
professional magazine, which all may be
why they keep it simplistic, and to follow
the fluent colour scheme which allows a
easy read and means that the reader will
know where all the features are including
the date and page number.
https://shanaaeebrooks.wordpress.com
/2013/10/18/xxl-magazine-contents-
page-analysis/

CONTENTS PAGE
(CONTINUED)
Sub lines - this outlines the further
information in the magazine and can
educate the reader on what the magazine
holds.
Main image – this main image takes over
most of the page which could connote that
the two artists take a big part in the
magazine, also the clothing links with the
colour scheme to contain the professional
status.
Logo- the fact that the logo is on the
page illustrates brand identity and also
continues with the consistent layout of the
magazine allowing it to be recognizable to
readers.

FRONT COVER
ANAYLSIS
Masthead- XXL
magazine this is
always featured at the
top left of the page,
this connotes that the
designers know that
people read from left
to right so it’s the first
thing they see.
The barcode and price-
these are at the bottom right
of the page and is the
smallest thing this connotes
that its not as important to
the reader.
The main image- this
is placed in the middle
of the page this coveys
the maximum impact to
the viewer and gives a
good first impression to
the magazine.
The main headline-
this is situated in the
middle of the page its
usually a different font
to catch the readers
eye.
https://jamieacsimpson.wordpress.com/2012/01/
25/xxl-dr-dre-cover-deconstruction/

TARGET AUDIENCE
According to Katz’ Uses and Gratifications the audience would be
able to personally identify the star appeal (Richard Dyer) because 50
cent is a well known artist in the music industry and the artist appeals
to the target audiences age 16-25. they will also be able to personally
identify with some of the stories inside the magazine especially the
interviews where the artists speak about their hobbies and interests.
Furthermore the audience will be able divert from every day situations
such as work by reading the magazine that will entertain (Katz’) them.
The magazine will inform and educate (Katz’) the reader of new music
information and will keep the reader up to date.
According the Maslow the target readership would be survivors
because they will like the security and routine of knowing that the
magazine will be produced monthly for their entertainment.
Furthermore there audience are explorers, so they like social change
and like to explore the magazine every month.

TARGET AUDIENCE
According to the social
economic needs of the
audience would best fit in
E,D,C2 and C1. This is
because the target
audience are aged 16- 30
therefore if the reader is 16
years old this possibly
means they are
unemployed and still in
education so they would
relate to the E category the
25-30 year olds would best
fit C2 and C1 because
they would have more life
experience and higher end
jobs.

AUDIENCE THEORIES-
HARTLEY (CONTINUED)From deconstructing
various “Q” magazine
front covers I have
concluded that the
ethnicity of “Q”
magazine is mainly
people of the white
profile.
Lastly analyzing the
class of “Q” magazine
readers I have
established that the
class would fit into the
middle class or lower
middle class as the
readers will be young
and probably wont have
lots of money. https://www.google.co.uk/search?q=q+magazine+front+cover
s&safe=strict&client=safari&rls=en&biw=1324&bih=902&sour
ce=lnms&tbm=isch&sa=X&ved=0ahUKEwjl2evemK3PAhVEB
8AKHc7IBUEQ_AUIBigB

DECONSTRUCTION OF A
DPS
The mise-en-
scene- the
white
background
and the
peoples black
clothing
contrast to
make them
stand out also
the clothing is
very thug like
to connote the
hip hop feel of
the magazine.
Pull quote- this is
a very dramatic
and exaggerated
pull quote which
could have be
used in order to
make the readers
want to see what
is going on which
then leads them to
read the whole
story and pulls
them in.
Page number & web address- this is always
located in the same area which makes its easily
recognizable to the reader. Furthermore the
web address could convey further platforms to
the “XXL” magazines social media boundaries.
https://shanaaeebrooks.wordpress.com/2013/10/22/the-source-magazine-double-
page-spread-analysis/

DECONSTRUCTION OF A
DPSDrop capital –
the connotations
behind this is that
it stands out to
reader as it is big
and bold so will be
the first thing they
see when turning
the page. Also it
may illustrates to
the reader to read
this first or want to
make them read
this article.
Star appeal- the fact
that Chris Brown has
got a whole page to
himself may connote
that he is significant in
this copy of the
magazine and the
information on the left
therefore is also
important which draws
the readers in.
Main image- the background is red and the background of the
other page is white which is both the logo colors. This shows a
professional feel and a simplistic approach which the readers
may like as it means there are able to recognize the usual
“XXL” copy.

WEBSITE ANNOTATIONS
The denotation of “XXL” e-
medias website is that it has a
music button which its much
more advanced than just
reading the hard copies
because although there may
be a lot of information in the
magazines the website means
you can actually hear the
music that you are learning
about.
Furthermore the connotations
behind the newsletter is that it
means people will be able to
learn more about the artists
they like and enjoy.

MORE ANNOTATIONS
Further denotations of “XXL”
magazine e-media website is that the
magazine can also be learnt and
seen through ,many different social
media websites. Such as twitter,
Facebook and all the other shown in
the picture.
This then means that for people who
would rather see things online then
read a hard copy, this caters for all
types of people.
Moreover there is lots of clothing
links all over the website which
connote the magazine have a large
value and range of sponsors which
could echo their name “XXL”.

FORM AND STYLE
The form and style of the magazine is
very similar to other types of hip hop
magazines. The denotation of the
masthead “XXL” is that its always very
large and could imply that they are
more passionate and serious about
their work as they want to be the
largest and greatest size which could
connote to the audience that if they
purchase this magazine they will be
purchasing the best quality magazine.
https://beauchampcollegeasmedia13.
wordpress.com/page/333/

FORM AND STYLE
The “XXL” Magazines are always laid
out very similar, the mast head is the
same size and area on the page in
most issues.
The picture is always big and usually
a close up of one artist or whole body
images of two artists.
Furthermore the colour scheme is
kept consistent to make it an easy
read for the readers and so that the
readers will also always know where
the features are on the page.
Also the headlines match the colour
of the mast head to connote that both
this pieces of information are
significant and should catch the
readers eye.
http://www.lilwaynehq.com/magazine-covers/

RETAIL OUTLETS
(CONTINUED)
As you can see from the slide before after researching about
“XXL” magazines retail outlets I discovered that it is sold online I
many stores. This stores include eBay, amazon and inmate
mags.
This means that “XXL” are widening their Market but not only
selling hard copies in shops but also selling many copies on
various websites online.

PRODUCTION PROCESS
In this email I have wrote to a member of staff from “XXL” MAGAZINE which are the
are published by Townsend media.
In this I wrote to ask about the production process of “XXL” magazine.
I am currently waiting on a reply from the magazine and hope to hear from them to
enhance my knowledge on the production processes off “XXL”.

CONCLUSION SLIDE
In LO1 I analyzed both the ”Q” and “XXL” magazine through
many different ways including looking at who the magazines are
aimed at, where the magazines are sold and how they are
produced, the form and style of the magazine, and much more
to do with the connotations used by these magazines.
Furthermore I deconstructed certain issues of the magazines in
order to look further into the techniques and verbal codes used
in order for these magazines to be some of the best magazines
in the UK.

Unit 13 - LO1

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Unit 13 - LO1