This document outlines plans for two music magazines targeting 16-30 year olds. Key details include: - The magazines will have similar color schemes of red, white, black, and blue for brand consistency. - Images on the covers will be close-ups or mid-shots of artists to emphasize or convey their image. - The mastheads will use bold fonts like "The Bold Font" and "CF Green Corn" to stand out visually. - Issues will be released monthly to allow time for distribution. The magazines will have A4 size to fit content.

2. Mind map- Both magazines
Colour Scheme
Masthead
Types of
images
that will
be used
Target audience
Frequency
Brand identity
It is aimed for
those who are
within the age
range of 16 to 30
years old
The magazine is
suited for both
male and females
based on the
individual that
appears on the
magazine.
close up-focuses on the
artist that appears on
the magazine only (to
emphasize to the
reader about the artist
that appears on the
front cover.)
Mid shot-when the
image is taken at a
medium shot(to
convey to the reader
the artists true image
and their impression
towards everyone .
The colour scheme will consist of red,
white, black and blue between both
magazines and also keeps it very
simplistic and not to overpowering on
the colours so that the audience can
recognize it easily.
An issue of the magazine will be released
at the end of each month and will give
the company time to distribute issues of
the magazine to its retail outlets.
Music
press
Booming
sound
Fast forward
NMHLouder
HOS(Home
Of Sounds)
The masthead is going to be
placed over the main
headline- this implies to the
reader that the masthead
relates to the headline and
helps the reader to be more
aware of what the magazine is
named.
Use bold text to alert to the
reader and imply to them how
the magazine stands out to
other competitors
Strapline
Magazine ideas
“The UK’s Best Guide to music”
“New Music Hits”
“Your Top
Source To
Music”
“Your Source To
Everyday Music”
Ideas in bold indicates that they will be used for the final magazines.

3. Magazine of Inspiration

4. Magazine of inspiration(Continued)

5. Font style
• These fonts that have been selectively chosen are bold, the masthead will
be clearly read by the reader and will easily capture the readers eye on a
deeper level if they are into the genre the magazine fits in.
• In addition , this connotes to the reader how the magazine is convincing
them to buy an issue as the masthead is very detailed, relates with the
genre of the magazine and stands out on the magazine along with the
image.
Font name: War Wound Font name: CF Green Corn
Font name: Sliced Juice

6. Font style-continued
• These fonts that have been selectively chosen are bold, the masthead will
seem very simplistic and easy for the reader to notice when picking up an
issue of the magazine.
• Also, this is similar to other mastheads for NME and Q magazine as they
use a bold font and capital letters to emphasize the genre the magazines
as they fit into the rock, alternative and indie based genre.
Font name: Lemon/Milk Font name: The Bold Font
Font name: Quartzo

7. Font style conclusion
The two fonts chosen will be the font styles that will be used for
both my final magazine ideas. These fonts will be well suited for
the each magazine as they juxtapose with the genre that is
based on both magazines and bold text highlights to the reader
that the magazines stand out to them and this is one feature on
the magazine that is supposed to grasp the reader’s attention
along with the main image and the content featured in the
magazine.
Font name: The Bold FontFont name: CF Green Corn

8. What I intend to repeat-
Steve Neale(1980)
• Steve Neale(1980) stated that “genres are instances of
repetition and difference” and “difference is absolutely
essential to the economy of genre”.
• He is technically explaining with these two statements how a
film and its genre are defined as two different things and how
the audience can understand a film and identify its genre.
• What intend to repeat is the genre of the magazine so stick
with the rock/alternative/indie genre and the bold masthead
in capital letters so that it appeals to the reader and can be
easily recognizable. Lastly, it will have a simplistic colour
scheme so that it is noticeable to the audience and how it will
not be such a confusing colour scheme so sticking with red,
white and black.
References
https://prezi.com/3ewc87yoxddt/steve-neales-
theory-of-repetition-difference/

9. What I intend to repeat(Continued)
• Based on my magazine of inspiration for the NME front
cover , I intend to repeat the layout of the magazine so
what it looks like, the colour scheme it has consistently
throughout the front cover and the way the barcode is
positioned but how it is displayed will be changed. In
addition, what I intend to repeat with my magazine of
inspiration dps is how the stand first is positioned in the
first dps, the colour scheme for the NMH magazine idea
will involve a similar shade of blue that is in the first dps
whereas with the Louder magazine idea, the colour
scheme consists of black and red.

10. Moodboard 1

11. Moodboard 2

12. Moodboard conclusion Slide
These two images were picked out from both mood boards as
they use the colour schemes that are the same as the ones I
have chosen for both magazines ideas I have chosen. In addition,
the content featured on these front covers are very similar to the
ones I have decided upon for both my magazines ideas which are
displayed on the graphic and hand drawn drafts.

13. Summary of ideas
Genre for both magazine ideas
The genre for the magazine I will be creating will be indie, alternative and rock in which it has
similarities with NME and Q magazine. Also, those who will appear as the main image of the
front cover of the magazine will be based on the genre chosen for the magazine.
Colours for both magazine ideas
The colour scheme of each magazine idea will be similar to my magazine inspirations as it will
follow a simplistic colour scheme of red, white, black and blue as it will alert the reader to
buy the magazine and will stand out to them as red signifies a warning so the magazine warns
the reader that it will be a great issue and all these colours link to the genre of the magazine.
Price of both magazine ideas
The pricing of the magazine will be around £2.50 based on the amount of content in the
magazine and competing with other magazines to make the pricing suitable for their target
audience.
Size of both magazine ideas
The size of the magazine will be A4 size as this size will be able to fit all the content provided
for the reader in the magazine and will not be a tight space for all the images and text to fit in
for inside in the magazine and on the front and back cover of the magazine.

14. Target audience for my magazine
Hartley’s seven subjectivities
Age- the magazine would appeal to those within the age range of 16-30 year olds based on the artists that appear
on the front cover of the magazine that make music that is well-suited to them within the certain genre.
Gender- it would be more suited to those who are male but it is suitable for male and female readers as both male
and female artists appear on the front cover of the magazine.
Class- the magazine would be suited for those within the ABC1 social class as the magazine is based on artists who
are within the upper class and middle class and it is also based on the price of the magazine so adults are more
likely to afford it compared to those in lower classes.
Ethnicity- as the magazine is based in the United Kingdom, it would be targeted at those who are British citizens as
the magazine is sold in this country and easier for people to purchase.
Katz 'uses and gratifications theory
Personal relationship- this connotes how the reader will be able to connect with the artist through a read of their
interview, it also suggests how the artist is trying to form a relationship with the reader in a way they will be more
intrigued on what the artist has to offer and how they are making an effort to be driven and work hard in their
music in order for the reader to understand what they go through on a deeper level.
Maslow
Social climbers- by the reader reading about the success of an artist so how they got to where they are now drives
the reader to work harder in order to improve their social class and possibly get a more lavish lifestyle compared to
those who living on low wages.
Socio-economic needs
The magazine would be aimed at those within the social class ABC1 and in E(so students) based on the artists that
will appear on the magazine and the content contained in the magazine in which it is suited for these social classes
as in a way they relate to the content of the magazine and the artist because they possibly have the lifestyle the
artist lives or they aspire to be like the artist .

15. Form and style of my magazine
• It will have a simplistic colour scheme which will be similar to the
magazines I picked for inspiration so the colour I have chosen is black, red
and white. This is based on the fact these colours relate to the genre of
the magazine and is suited for both genders
• Also, the masthead will be in the top left hand corner in bold text to
highlight to the reader how the magazine is trying to appeal to them to
result to them purchasing an issue.
• The strapline will be either under the masthead or beside the masthead
on the right side to suggest to the reader what the magazine is trying to
do to make them purchase an issue by stating a line which will make them
more interested in the magazine.
• The page number will be on the bottom left and right corner along with
the web address to imply to the reader that there is more exclusive
content from the magazine online than just in physical copy.

16. Front cover- inspiration slide
The masthead of the magazine
is clearly cut by the guitar as it
wants the reader to focus more
on the main image to connote
to the reader that the main
image( Paul McCartney) is the
most important feature of the
magazine along with the
masthead.
With the coverlines, each artist
is in bold text along with what
their feature in the magazine is
about which is under their
names but in normal text. This
conveys to the reader how the
artists are what attract the
audience and how they relate
to the genre the magazine is
implying to the audience.
Another feature of front cover of a
magazine is puff promotion which would
usually be seen in bubble or border
shape which highlights to the reader
what promotions the magazine have to
offer to the reader and how they are
giving something back and rewarding
the reader for purchasing an issue of the
magazine.
Based on Steve Neale-1980, I
will repeat the way Paul
McCartney is positioned on the
front cover in order to connote
to the reader the body
language of the artist and how
passionate they are about
music. The guitar has been
given the 3d effect in which it
stands out to the reader in a
way the guitar is Pauls’ secret
weapon into being more
successful in the music industry.

17. DPS-inspiration slideTwo images of Jake
Bugg have been used
which is one of him
looking in the distance
and the other of him
playing at one of his
gigs. The initial
thought of the first
image could suggest
that he is looking back
at what he was before
he gained attention for
his music and the
other image connotes
how much passion he
has for music and
dedication he has for
it.
There is a drop capital in which this suggests where the reader starts
reading the dps and this in a way gets the readers attention as they are
more interested in the interview compared to other features on the dps.
The main headline
uses a pun as the
editor of this page
wanted to suggest
how this dps is comical
but at the same time
can have moments in
the interview which
are serious and in a
way, this main quote is
what keeps the reader
going.
Below the main headline of this page is stand first which
suggests what the reader should look at first before they start
reading the full article so that they come across the point of
this dps. The words in white text in the stand first highlight the
important individuals in this article which includes Jake Bugg as
he is the main artist of this dps that is being interviewed.
Under the stand first is magazine credits in which the magazine is
giving all the credit to the editor of this page who worked on
setting up the page and constructing it in a way readers will
understand it. By crediting the editor, this connotes to the reader
that it isn't the artist that should be given credit as they took part in
photo shoots and the interview but not the whole editing of this
page.

18. Graphic layout-Front Covers
Strapline
Image of
artist
Puff
promotion
Main headline
Cover
lines
Barcode,price,
dateofissueand
convergence
Cover lines
Headline
quote
Puff
promotion
Main headline
Strapline
Headline
quote
Main
image
of
artist Cover lines
Barcode, price,
date of issue and
convergence

19. Hand drawn drafts- Front Covers

20. Graphic layout-DPS Cover 1
Page number/web address Page number/web address
Stand first
Brief
information
about the
artist
Interview
Drop
capital
Image of artist
Interview
Quote from interview
Magazine article credits
Differentiated
questions and
answers
Main
image
of
artist

21. Hand drawn drafts- DPS Cover 1

22. Graphic layout-DPS Cover 2
Page number/web address
Stand first
information about
the artist
Image of artist
Interview
Quote from interview
Magazine article credits
Differentiated
questions and
answers
Main
image of
artist
Interview
Drop
capital
Page number/web address

23. Hand drawn drafts- DPS Cover 2

24. Graphic layout-Front Covers
Strapline
Newmusichits
Barcode,
price,dateof
issueand
convergence
Headline quote
Cover lines
Main headline
Cover lines
Anchorage
text
Puff
promotion
Imag
e of
artist
Newmusichits
Strapline
Puff
promotion
Cover lines
Cover lines
Anchorage
text
Main headline
Image of
artist
Headlinequote
Barcode, price,
date of issue
and
convergence

25. Hand drawn drafts- Front Covers

26. Graphic layout-DPS Cover 1
Page number/web address Page number/web address
Magazine article credits
Quote from
interview
Stand first
Image of artist
information about the
artist
Image of
artist
Interview
Drop
capital
Interview
Image of artist
Differentiated
questions and
answers

27. Hand drawn drafts- DPS Cover 1

28. Graphic layout-DPS Cover 2
Page number/web address
Magazine article credits
Quote from
interview
Page number/web
address
information
about the artist
Image of
artist
Interview
Drop
capital
Differentiated
questions and
answers
Stand first
Image of artist
Interview

29. Hand drawn drafts- DPS Cover 2

30. Conclusion for LO2
To conclude LO2, I have established what two of my magazine ideas will be,
what my magazines of inspiration are, how they will contribute in terms of
the final magazine ideas which is explained in more detail in what I intend to
repeat slide. In addition, it also displays two of the moodboards which will
help when it comes to both magazine ideas coming together, a front cover
and dps inspiration slide which explains each of the features on the front
cover and dps in more detail which are with connotations around it. Also, it
has a mindmap which lays out each of the ideas I have come up with for both
magazine ideas and this helps in a way in order to gather all ideas to put it all
into the final magazine ideas. There is also a slide which includes information
based on the summary of ideas for both magazine ideas which explains which
colours will be used for the magazines, the size of each of the magazines etc.
In addition, there is one slide which explains about the font styles and one
which explains about the two final fonts used for the final magazine ideas.