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Ollie long unit 30 lo2
- 2. Colour Scheme Magazine Ideas: for both magazineideas Masthead Brand Identity Target audience Frequency Types of images Monthly circulation, as not much music comes out on a weekly basis so it needs to be monthly to have enough good articlesMake more sales over a month than a week Well known artists, as star appeal will attract people to buy the magazine Younger audience, 15-45. As the majority of people who listen to rap are of a younger audience I think the social status of the target audience would be C1, C2 and D as the higher social status stereotypically wouldn’t listen to rap/hip-hop so therefore wouldn’t be interested in the magazine. Close or medium shots from different angles Bold colours used so magazine stands out Masthead next to each page number, so readers get familiar with the masthead and therefore the brand A bold colour like red for one magazine, and blue for the other so the magazine stands out on the shelf Mainly white pages so the reader doesn’t get distracted from the text, or find it difficult to read. Echo Grave Major Anti Flex I am going to choose anti and major for my two magazines, I am choosing these as I think they are the most memorable and will stand out the most on the magazine masthead
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- 5. Front Cover Analysis CoverLines: The cover lines are along the side of the front cover, they don’t overlap the main image so they are easy to read against the white background, the title of the headlines are in bold meaning they stand out, inviting the reader in. Main Headline: The main headline is the largest text on the front cover, this connotes to the reader that it is the most important making them want to read the article. Also it is the only text in a different font and different colour meaning it stands out even more Main Image: The main image is a long shot, this means that the whole artist is in the picture. This is good as it means as well as star appeal there is also appeal to the clothing which Is a big part of rap and hip- hop culture. People will be attracted to the artist and know the magazine is current and cool by the clothes they are wearing. Masthead: The masthead is red, this stands out against the dull monochrome colour of the rest, this means readers will be drawn to the masthead making them remember the brand Barcode: The barcode is small and placed in the corner, this is because it isn't an important part of the cover, it doesn’t draw people to buy it, therefore it is placed in the corner so the rest of the magazine can be larger and draw people in to buy the magazine.
- 6. Double page spreadAnalysis The drop capital shows the reader where the article begins, this makes it a lot easier for them to navigate, as in some articles the pages may be very complex with several columns. This is important as if the reader finds it easy to read they will find it more enjoyable Page number is in the bottom of every page. This means the pages are consistent, making it look professional. It also means that the reader can easily find pages by using the contents page The title of the article is much larger than all the other text on the spread. This means the readers eyes are drawn towards it first, connoting that it is important. It is only two words so does not reveal much to the reader, this makes them want to read the article as they think that it will be important and want to find out the story behind the title.The image on this spread takes up an entire page, this makes the reader more interested as they have an image to look at which brings the text alive rather than having two full pages of text which may bore a lot of people.
- 7. Genre of Magazine Thegenre of XXL is rap/hip hop, I plan to repeat this genre in my magazine (Steve Neale) for a number of reason. Firstly it is a market rapidly growing, already with a massive fan base, this Is a massive advantage as it means that there is less risk of the audience base disappearing in a years time as it is growing rather than diminishing. A connotation of the genre ‘hip-hop’ is that it is fun and interesting because of the word ‘hip-hop’ being quite funny to say, also the word ‘hip’ means something which is cool, therefore people will think the magazine is cool and be attracted to buy and read it.
- 8. Target Readership Hartley’s Theory Age:the age would be around 15-40 as most people between this age would be interested in current music which is what my magazine will have, the majority of older people would be more interested in music from their time. Gender: the target gender will be male, as my magazine is going to be rap/hip-hop which is mainly listened to by males Katz’s Theory Inform and Educate: The reader will learn about what the artists are doing or what they are promoting in the magazine. Personal identification: The readers may relate to the artist or their stories if they are talking about having nothing then working hard to gain fame, which may inspire people who have nothing to go out and make a name for themselves. Maslow's Hierarchy of Needs The audience for this theory I think would be caregivers as the people reading the magazine want to read the articles about artists they like and sympathize with struggles they are having or something similar. Socio-Economics The majority of people buying the magazine would be from C1 or C2 as the magazine costs quite a lot for what it is so lower classes may not be able to afford it. Also people of higher classes have a taste in different music like classical which isn't covered in Q magazine
- 9. Style of magazine Throughresearch and inspiration I have chosen colours which I want to feature on my magazine. I have decided on red as my primary colour with white and black being the secondary and tertiary respectively. To ensure the colour scheme is consistent throughout I will use the eyedropper tool to create a swatch of the colours I'm using, which I can continually reuse to make sure all colours are consistent
- 10. Name: Ollie Long CandidateNumber: Contents Editorial Headline Articl e Advert Headline Article Headline Article Article ArticleArticle Main DPS Pull Quote Article Reviews Headline Article Advert Contents Headline Article Reviews Headline Article Article Article Headline Advert Reviews Competition Next Issue
- 11. Name: Ollie Long CandidateNumber: Contents Editorial Headline Articl e Advert Headline Article Headline Article Article ArticleArticle Main DPS Pull Quote Article Reviews Headline Article Advert Contents Headline Article Reviews Headline Article Article Article Headline Advert Reviews Competition Next Issue
- 12. Spending Power • Thegenre of my magazine is rap and hip-hop, because of this my audience will be mid to low on the socio-economic scale as higher classes do not listen to this genre so will not buy my magazine. • Low classes are less likely to buy magazines as it is not an essential, so they would save their money to buy things they need because they don’t have much. • This would mean that my target audience would be mainly mid class people, around C1 and C2 as these would like the genre and be able to afford magazines • Therefore my audience would have quite a high spending power allowing me to price my magazine at £2.99
- 13. Magazine Masthead When Icreated my masthead I had to ensure that it could capture a passing by audience as the magazine would be on a shelf where people would walk by. Therefore I chose red as the main colour as it is bright, therefore it stands out on the shelf attracting more people to pick it up and buy. To go along with the bright masthead I chose a bold font to make sure the name is readable from afar, this means the name and brand will become recognisable and known.
- 14. Masthead Cover Lines Cover Lines Main headline Graphic layout1 Major Front Cover
- 15. Masthead Cover Lines Cover Lines Main headline Graphic layout2 Major Front Cover
- 16. Masthead Cover Lines Main headline Graphic layout1 Anti Front Cover
- 17. Masthead Cover Lines Main headline Graphic layout2 Anti This is what I am going to use for my magazine cover, as it is closest to my magazine of inspiration Front Cover
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- 32. Hand Drawn DraftsAnd Graphic layout conclusion I have decided to go with the first graphic layout for the front cover. This is because it looks most like my magazine of inspiration, so I can make my magazine look very similar to my inspiration.
- 33. Interview • Hello, Howare you? • Hello, I’m very good thanks. • So, your new album drops next week, how are you feeling about it? • Pretty positive, I love it and I’m sure my fans will too. • Any favourites you have from the album? • Its hard to pick, in my opinion every song is amazing, plus they’re all my creations, choosing a favourite would be like choosing a favourite out of my kids! • A lot of work has been put into this upcoming album, 5 years in total put into it, is it hard putting so much effort and time into one piece of work? • Of course, especially when you don’t know if your fans are going to like it or not. But I really feel myself when I’m in the studio so to me it doesn’t really feel like a job, but a way of life. • You’re so passionate about music, Does this help when creating your own? • Definitely, I have fun in the studio making beats and coming up with lyrics, it really doesn’t feel like a job to me at all. • As well as your new album, you are also going on tour starting next week, Are you Excited? • Of course! I love being on tour, meeting my fans around the world • What’s your favourite place to go on tour? • London, it’s the place I grew up and the atmosphere you get there is like none other. But I do love going to places like New York and seeing that I have such big support in the US as well as England • Any necessities you need on tour? • I wouldn’t say I have any material necessities, but I definitely need my friends with me, we always have a good time touring the world, and dancing on stage together. • What everyone wants to know, who is going on tour with you? • Well I can’t release any information yet, but I can say there’s going to be some surprise appearances from big artists. • That’s all the questions, thanks for your time • Its been a pleasure
- 34. Photo shoot Plan- ANTI
- 35. Photo Shoot Plan- Major
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- 37. Production Plan Monday TuesdayWednesday Thursday Friday Saturday Sunday Choose content by going through events of month and picking out most important. Choose content by going through events of month and picking out most important. Out of articles chosen, choose the most important one to cover, making this the main headline. Get team to write up the articles including main article Get contact with people who re wanted to be featured in the magazine, and get consent from them, ask if an interview is possible. Day off Day off Completed by: Wednesday Completed by: Wednesday Completed by: Thursday Completed by: Wednesday Completed by: Monday Completed by: Completed by: Monday Tuesday Wednesday Thursday Friday Saturday Sunday Arrange and conduct interview Send photographers to get photographs which are to be used throughout the magazine Get designers to create graphics to be used within magazine Do photo shoot with artist for main image and DPS Incorporate interview into article of that artist. Day off Day off Completed by: Friday Completed by: Thursday Completed by: Monday Completed by: Friday Completed by: Monday Completed by: Completed by:
- 38. Production Plan Monday TuesdayWednesday Thursday Friday Saturday Sunday Create front cover and DPS Create rest of magazine, incorporating photographs and graphics made. Make sure all advertisement spaces are filled with an advert Ensure all pages follow laws of practice, and the magazine cannot be sued. Finishing touches, Final read through to see if everything is perfect Released – 23rd November 2016 Day off Completed by: Wednesday Completed by: Friday Completed by: Thursday Completed by: Friday Completed by: Saturday Completed by: Saturday Completed by:
- 41. Staff equipment andbudget summary Equipments Costs Office (Leatherhead) £350 x 30 = 10500 Apple Mac book Pro (x30) £1500 x 30 = 45000 All Adobe Apps £53.20 (per month) Camera (x5) £389 x 30 = 11670 Chairs (x30) £89 x 30 = 2670 Tables (x30) £99 x 30 = 2970 Printer (x2) £1306 x 2 =2612 TOTAL £75475.20 Staff Costs (per person) Journalists (7) £23,000 per year Writers (7) £38,000 per year Photographers (2) £18,000 per year Graphic Designers (7) £17,000 per year Human Resources (3) £23,000 per year Publisher (4) £14,000 per year
- 42. Advertising revenue • Inmy magazine I'm going to have 10 full page advertisements, this means that I’m going to make £30,250 (10 x £3025) • I'm also going to have 5 half page advertisements, this means I'm going to make £7560 (5 x £1512) • So altogether from advertisements I'm going to make £37,810 (£30,250 + £7560)
- 43. Printing costs • Iam going to print 20,000 copies of the magazine, this is not a very large number but it is my first printing of the magazine so it is enough magazines to get an idea of whether or not it is going to sell. And how many copies I need to print of the next issue. My magazine has 28 pages, and a front and back page, to print a magazine of this size it will cost £1903.76 altogether
- 44. Overall Costs • Staffand Equipment = £782,475.20 • Printing = £1903.76 • £782,475.20 + £1903.76 = £784,378.96
- 45. Launch Date • MyMagazine will be released on the 23rd of November 2016 • The reasoning for this is because nothing else will be going on in November that will detract any attention from the launch. This therefore means that I can reach the most amount of target customers as possible and make as much money as possible.
- 46. Copyright © Copyright isthe legal right to film, publish, perform and edit a certain material. This will affect my magazine as it means I have to ensure no material from other companies or people is copied without gaining permission from them. If I fail to get permission the use of the material is illegal, therefore could lead to a fine and I would be asked to remove the material. It also means I must get my own material copyrighted otherwise it could be stolen by other companies or competitors, This could lead to less sales in the long term.
- 47. Ipso Editors Codeof Practice Accuracy Must not publish inaccurate, misleading or distorted information. If a inaccurate or misleading statement is made it must be promptly corrected with an apology published Privacy Home, health, family life and correspondence must be respected with privacy, any intrusions without consent must be justified by editors. Complaints of public disclosure of information will be accounted Harassment Journalists must not harass, intimidate or persistently pursuit an individual in order to get information. Intrusion into grief or shock In cases of grief or shock any approaches must be made with discretion and sympathy Reporting suicide Detail cannot be used to explain the way they died to prevent people copying Children Children should be able to complete time at school without unnecessary intrusion, and must not be approached or photographed without permission. Children in sex cases Must not identify victim if they are under 16. No language can be used to imply the relationship between the accused and the victim Hospitals Journalists must identify themselves and get permission to enter non public areas of hospitals. The restrictions of privacy are particular to each individual https://ww w.ipso.co.u k/IPSO/cop. html
- 48. Ipso Editors Codeof Practice continued Reporting of Crime Relatives or friends of accused/convicted person should not be identified without their consent, unless they're relevant to the story. Clandestine devices and subterfuge The press must not obtain or publish material by using hidden cameras or secret listening devices Victims of sexual assault Victims must not be identified unless there is justification and they are legally free to do so Discrimination Must avoid prejudicial reference to an individuals race, colour, religion, sex, sexual orientation, physical or mental illness or disability. Financial journalism Must not use financial information they receive in advance of its general publication for their own profit Confidential Sources Journalists have a moral obligation to protect confidential information Witness payments in criminal trials No payment to a witness, or person likely to be called a witness should be made in case once proceedings are active Payment to criminals Payments for stories, pictures or information in order to exploit a particular crime or to glorify/glamorise crime must not be made. https://ww w.ipso.co.u k/IPSO/cop. html
- 49. IPSO Editors Codeof Practice: Link to My magazine The IPSO codes of practices link to my magazine as I will have to ensure that I stay within all of the guidelines they set. Failing to do so can result in a number of issues, all of which leading to a bad image and loss of money. One thing that can happen is the magazine can be recalled, meaning no sales will be made on all the magazines printed, therefore wasting a lot of money and time. Another outcome can be getting sued, this will make further loss of money which for a new company would be very hard to pay off and still run. This highlights the importance for me to abide by the rules.
- 50. Legal and Ethical •ASA: The ASA is the Advertising standards authority, they have rules and guidelines that must be followed by advertisers, There is 22 in total. • Rule 3 is important for my magazine as I must ensure all advertising is accurate and truthful otherwise I can face large economic sanctions. • Another important guideline is privacy, as in my magazine it will feature many artists and famous people so I must make sure that I follow the guidelines on what I can and cannot say in relation to their privacy. https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html
- 51. Regulatory Issues Content whichis copyrighted is known as intellectual property. This property is legally protected from theft. Intellectual property can be on print and digitally, companies can get a digital watermark which signifies that the property is protected, therefore it makes sure it is safe from theft, As for someone to use copyrighted material they must pay for it, or ask for permission, they cannot just take it and use it as they please. The most effective way of protecting property is through getting a patent, as this means products cannot be made which copy the property or steal any of it. This is hard to do though as it takes several years to obtain, and costs up to $7000 in fees, which is a large investment for a company to pay.
- 52. Regulatory Issues continued Thedata protection act is an act introduced in 1998. The act means that businesses must follow the ‘data protection principles’ when holding information regarding customers. They must ensure information is kept secure and safe, used for a stated purpose which is fair and lawful and not kept for any longer than is absolutely necessary. https://www.gov.uk/data-protection/the-data-protection-act
- 53. Feedback of pitch– Survey Monkey • Survey monkey is a website which you can sign up to for free. It allows you to create surveys filled with different questions, such as multiple choice or with boxes allowing the person to write anything they want. • I used survey monkey to collect results about my magazines and pitch presentation.
- 54. Survey Monkey Results •My first question was “what do you think I can do to improve my pitch?” the majority of respondents said that I needed to learn my script off by heart, I agreed with this as because I did not know my script off by heart it meant I could not look at the audience, instead I had to look at my script, this made me look less confident. • My second question was “did my magazine look professional?” out of all the people asked 100% said yes, this is good as it means my magazine was to the standard that it needed to be. • I then asked what I could do to improve my magazine. Most responses were telling me that I needed to add more details, and more cover lines in order to fill some dead space that I had.
- 55. Feedback of Pitch Thisis my witness statement, highlighted in green is the elements I did well, and in yellow is what I need to improve, there is also a list of what I did well and, what I need to do to improve it, this gives me exact steps on what I need to do in order to improve my work. The positives were that my magazine was created to a professional level, I communicated expected areas in some detail and all my pre-production materials were fit for purpose, as well as many aspects being creative. The things I needed to improve was minor issues with the front cover and DPS, also I need to add more detail to my production plan