This document outlines plans for two proposed print magazines - A.I.R. and Simpatico. Both magazines would target a similar audience to NME magazine, covering indie, rock, and alternative music genres. They would include articles, reviews, photos and more. A.I.R. would cost £3.50 weekly while Simpatico would be £2.50 weekly. Production methods, budgets, promotion strategies and future development possibilities are also discussed for each magazine idea.

1. LO4
Planning and Pitching a Print
Based Media Product

2. Contents
• A.I.R finished magazine – Front Cover + DPS
• Mind map
• Mood board
• A.I.R summary of ideas
• Summary of Ideas Continued
• A.I.R proposal
• A.I.R hand drawn drafts
• Process quote
• Production methods
• Promotion – below the line
• further development possibilities
• Simpatico finished magazine – front cover + DPS
• Mind map
• Mood board
• SIMPATICO summary of ideas
• Summary of Ideas Continued
• simpatico proposal
• Simpatico hand drawn drafts
• Process quote
• Production methods
• Promotion – below the line

3. Alternative, indie and rock

5. Mood board

6. Mast head ideas +
connotations
• A.I.R (alternative, Indie, rock)- I like this abbreviation of ‘AIR’ for
my magazines masthead because it perfectly links in with the
genre of indie, rock and alternative. This would suit my
magazine because I am running along the same line as NME
masthead and theme which has three letters as an
abbreviation.

7. • Content/Working Title/Genre/Style or Approach: My first proposal of a magazine design is ‘A.I.R.’ I think this
magazine should be created because I wanted to stick to the same kind of theme and layout as NME magazine.
I will do this by having an abbreviated masthead name and by using the same kind of layout of genre coverage
with the genre of Indie, Rock, Alternative. My magazine will be full of pictures, articles, album reviews, gig reports
and song lyrics. The magazine will also feature bands that are generally quite small and not mainstream like
catfish and the bottlemen. Most will be signed to small record labels or perhaps not signed at all. To make my
magazine stand out and to fit into my target audiences needs I will be using bold, bright colours that fit the genre
and don’t allow the magazine to deviate away from being alternative yet simple. I will do this my making a
statement via using block colourings of red, black, and white and using yellows and blues to highlight key points
and information. The magazine will hopefully become a market leader and compete with these publications.
• To connect to my audience and provide for their needs and interests, I will make sure my magazine is bold and
stands out to get my magazine into the best position to make it known. I will do this through the text styles and
image/ page layouts, highlighting important information in a bright block colour. There will not be too much
writing, but enough to sustain the audiences attention and answer the questions/ information queries + the
unknown.
• Frequency: The cost of a standard NME magazine ranges between £2.20- £5.99, my magazine will cost £3.50 on a
weekly release basis . I think this would be a relatively good price for my magazine as it offers basically everything
NME or Kerrang does, just its not professionally published or as known to have a high price put on it, so my
audience may not be as willing to pay out too much for something that’s new, not familiar.
• Style and approach: To create my magazine I will be using Adobe workshop CO5 software and Photoshop- for
image manipulation , this is to ensure I get the highest quality standard and so that it looks professional as possible.
• Audience: The socio economic groups for my ,magazine are between A, B and C1 as they all have jobs so can
spend their spare income on the magazine. Also because NME isn't an upper class kind of magazine and neither
are the people featured in it, so stereotypically you would associate this kind of magazine in the A-B category.
Length: I will be creating 64 pages of my magazine, the front cover and double page spread. These will all be A 4 sized
and 8.5 inches width and 11.2 inches height.

8. NME is a music magazine which targets mainly men aged between17-
30. It also appeals to people with an interest in new music and artist
and/or people in a band, so with A.I.R magazine I want to have similar
if not the same target audience and subjects buying and having an
interest in my magazine as much as NME and other rival magazines
such as Q and Kerrang.
Summary of ideas 1

9. Summary of Ideas
Continued
The similarities between NME magazine and my very
own magazine (A.I.R) will not differ that much in
design or format. I will be using similar font styles (bold
and in capitals) because they are eye catching and
stand out. This font style links into my chosen genre of
indie, rock and alternative because it bold and out
there which makes it stand out from the others and
connotes its individuality.

10. proposal
pictures, articles, album reviews, gig reports and song lyrics.
£2.99 on a weekly release basis
Adobe workshop CO5
software and Photoshop-
64 pages

12. demographics
A.I.R socio
economic
groups.
The socio demographic groups for
my, magazine are between C1 and E
as they all have jobs so can spend
their spare income on the magazine.
Also because AIR isn't an upper
class kind of magazine and neither
are the people featured in it, so
stereotypically you would associate
this kind of magazine in the D-E
category, this is partly because
teenagers are categorised in these
groups.

13. Printing Quote
2618.80/1000= £26188
26188 X 4=£104752
I got a quote for my magazine on a weekly basis of 1000 copies which will cost around £26188 to produce
which on a monthly basis will cost me £10475 to produce nationwide.

14. Budget Plan
• For the production of my magazine I need to think of all
the costs I will need to pay out for. This includes
computers and software, employers, editors and
publishing. For my employees I will need editors and
deputy editors. The lowest payment allowed is £15,000,
but editors can earn up to £25,000 to £40,000 per year.
To create my magazine I will be using MAC book pros by
apple, I will need 12 of these for each employee, and
this will cost me around £1100. This will sustain the process
of my magazine including the software I will be using
which is adobe suite creative cloud. For the amount of
software needed on a yearly basis it will cost me around
£2292 to sustain each computer.

15. Production methods
• Computers
• Software
• Editors
• Employers
• Annual pay
• http://www.prospectus.co.uk/

16. Promotion – below the line
• For the advertisement of my magazine I will be using below the line. I
chose this method as a start up for my magazine as it’s cheaper than
jumping straight into above the line especially as my magazine is
new and will take a while for it to become popular and known to the
public and specified audience.
• The below the line advertisement and promotions I will be using is
posters, leaflets, local radio stations, local newspapers etc..
• If my magazine shows a good circulation and people like my
magazine I will then upgrade to above the line promotion. Above
the line includes print, online media, bill boards, television and
cinema advertising. This is very expensive so I will have to use my
profits wisely.

17. 100

18. further development
possibilities
• Later issues- in the future I hope my magazine will prosper and be
very successful. To ensure this happens and continues I will keep my
magazine packed full of information targeted specifically towards
my audience with updates on gigs and band information, plus
general indie, rock, alternative music updates such as this years new
popular bands and line ups for festivals such as Reading and V
festival. I will hopefully start up a website and have an online monthly
issue as well as weekly hard copies.

21. Mood board

22. Mast head ideas +
connotations
• Simpatico- I chose this to be an option for the masthead and
name of my magazine because it’s a catchy name which
would be remembered, it also symbolises that the magazine is
easy and chilled like the music specified, that everyone loves
and wants to buy and read about.

23. Mood Board Explanation
• My second mood board that supports my simpatico idea, is very
similar to my fist idea of A.I.R. this is because the genre of my music
and the original magazine I am copying, NME , is all very much the
same, and has the same taste, target audience and design. notice
there is a lot of grey, black and white. These colours are used a lot in
this genre because it emphasizes the images and create an intense
connection with the audience through emotion, making them
interested. I am also a fan things stand out more.

24. For both of my ideas of a magazine, A.I.R and Simpatico its crucial I meet the expectations of a
well known, popular and professional magazine that already exists.
Katz - in NME magazine the audience learns information about the bands involved and written
about inside that they may not know in every day to day business. They also learn what sort of
people the band members can be and whop they really and their values, they may even get to
‘know’ them on a different and personal level because they may have the same issues as one
another or the audience may look up to the people featured out of admiration.
Maslow - NME magazine would come under the survivors and explores hierarchy. This is
because when you buy an NME magazine you know full well that they will cover everything
you need to know about the subject of the interview and who are featured in the magazine. I
know this because in my addition of September the 6th 2014 ‘Interpol’ there is a whole double
page spread on them and the quote ‘there was never a conversation about quitting’. NME
magazine also comes under explorers because they are influenced by social change and this
could attract explorers because they cover past, present and future music, allowing the audience
of explorers to find out everything the need on specific bands and occasions upcoming.
Hartley - the genre of NME magazine NME is indie/ rock/ alternative. the age range of the
magazine is men around 17-30 and girls of an interest in the band members and alternative
music.

25. • Content/Working Title/Genre: My second proposal of a magazine idea is ‘Simpatico’ I think this is would
be a good choice of a design because much like my first idea with ‘A.I.R.’ I will have to some extent the
same layout as NME, with a few differentiations and same genre- indie/rock/alternative, just different
colour scheme and meaning to the masthead name. the meaning to my masthead ‘simpatico’ is
because its easy and calm, everyone ‘gets along with it’ like the genres and topics/music involved.
magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will
also feature bands that are generally quite small and not mainstream. Most will be signed to small
record labels or perhaps not signed at all. The magazine will hopefully become a market leader and
compete with these publications.
• Because both of my ideas are very similar they both have the same expectations and needs either
through presentation or target audience. My targeted audience is mainly men aged between17-30. It
also appeals to people with an interest in new music and artist and/or people in a band.
• Style or Approach/ frequency: The price of this magazine will slightly differ from my first idea, this is
because I don’t think will look as higher quality due to the colour scheme, making it not look as
professional or eye catching. I will be selling my ‘Simpatico’ magazine for £2.50 on a weekly release
basis. I think this price is suitable for my magazine because it offers what any other magazine offers but
maybe not as high quality, or as much attention to detail as ‘A.I.R.’ also people may not be so willing to
pay out too much for something that’s new and not familiar. To create my magazine I will be using
Adobe workshop CS5 software and Photoshop- for image manipulation , this is to ensure I get the
highest quality standard and so that it looks professional as possible.
• Audience: The socio economic groups for my ,magazine are between A, B and C1 as they all have jobs
so can spend their spare income on the magazine. Also because NME isn't an upper class kind of
magazine and neither are the people featured in it, so stereotypically you would associate this kind of
magazine in the A-B category.
Length: I will be creating 64 pages of my magazine, the front cover and double page spread. These will all
be A 4 sized and 8.5 inches width and 11.2 inches height.

26. Summary of Ideas
Continued
The similarities between NME magazine and my very
own magazine (simpatico) will not differ that much in
design or format. I will be using similar font styles (bold
and in capitals) because they are eye catching and
stand out. This font style links into my chosen genre of
indie, rock and alternative because it bold and out
there which makes it stand out from the others and
connotes its individuality.

29. proposal
pictures, articles, album reviews, gig reports and song lyrics.
£2.99 on a weekly release basis
Adobe workshop CO5
software and Photoshop-
64 pages

30. demographics
Simpatico
socio
economic
groups.
The socio demographic groups for
my, magazine are between C1 and E
as they all have jobs so can spend
their spare income on the magazine.
Also because simpatico isn't an
upper class kind of magazine and
neither are the people featured in it,
so stereotypically you would
associate this kind of magazine in
the D-E category, this is partly
because teenagers are categorised in
these groups.

31. Print Quote
2618.80/1000= £26188
26188 X 4=£104752
I got a quote for my magazine on a weekly basis of 1000 copies which will cost around £26188 to produce
which on a monthly basis will cost me £10475 to produce nationwide.

32. Budget Plan
• For the production of my magazine I need to think of all
the costs I will need to pay out for. This includes
computers and software, employers, editors and
publishing. For my employees I will need editors and
deputy editors. The lowest payment allowed is £15,000,
but editors can earn up to £25,000 to £40,000 per year.
To create my magazine I will be using MAC book pros by
apple, I will need 12 of these for each employee, and
this will cost me around £1100. This will sustain the process
of my magazine including the software I will be using
which is adobe suite creative cloud. For the amount of
software needed on a yearly basis it will cost me around
£2292 to sustain each computer.

33. Promotion – below the line
• For the advertisement of my magazine I will be using below the line. I
chose this method as a start up for my magazine as it’s cheaper than
jumping straight into above the line especially as my magazine is
new and will take a while for it to become popular and known to the
public and specified audience.
• The below the line advertisement and promotions I will be using is
posters, leaflets, local radio stations, local newspapers etc..
• If my magazine shows a good circulation and people like my
magazine I will then upgrade to above the line promotion. Above
the line includes print, online media, bill boards, television and
cinema advertising. This is very expensive so I will have to use my
profits wisely.

34. Simpatico magazine