This document discusses different types of fonts including serif, sans serif, decorative, and script. Serif fonts have small lines or "flicks" at the ends of letters, while sans serif fonts do not. Decorative fonts are designed for larger text and have exaggerated features. Script fonts mimic different styles of handwriting. The document also provides examples of book covers that use different typography and color design techniques to appeal to readers and convey information about the book's content and intended audience through the cover design alone.

1. Type faces and letter forms

2. Serif
• Serif font is any font with a flick, curve line at
the end of the letter or its sharp edges.
• The most common serif typeface is Times
Roman.
• Examples of Serif font- Chaparral Pro Light
Ital, Adobe Naskh Medium,

3. Sans serif
Sans serif fonts is any font without the flicks,
curve line or its sharp edges, whereas serif fonts
will.
Examples of Sans serif fonts-Calibri (Body),
Andale Mono, Microsoft Tai Le, InaiMathi

4. Decorative
• Script fonts, fonts with extreme features such
as swashes or exaggerated serifs, and any
fonts designed to be used at larger than body
copy sizes can be described as decorative
type.
• Examples of decorative
http://www.dafont.com/theme.php?cat=112

5. Scrip
• script is a type of penmanship or handwriting style including
calligraphy, cursive, and manuscript (print) writing. In
typography, script fonts or type mimic historical or modern
handwriting styles that look as if written with different styles
of writing instruments from calligraphy pens to ballpoint pens.
• Examples of scrip font- Apple Chancery, Edwardian Script
ITC, Lucida Calligraphy

6. This book cover uses san serif font, it is affective
because it is the first thing you see in on the cover
(most eye catching in the cover). This cover is simple
but the colours is fancy.
The text uses assent line in the main title and it also
uses a mixture of two fonts san serif and serif fonts
The serif fonts is the name Clifford Thurlow and the
rest of the font is san serif
Need to talk about the typography and colour

7. Typography-
in this book cover the designer use a san serif font
with ascent, cap, mean and base line.
Colour-
The designer use 6 colours red, white, grey, gold and
black.
The colours that the use are eye catching
Gold is the mocking bird logo (the main part of the
story), without reading the book the reader will
know that the book is about because of the famous
logo.
White and red is used for the text white text and red
shadow which catches the reader eye catcher
because of the black background

8. Typography-
The font uses a serif font with a flower shadow in the
background. The font shows the reader that the book
might be about romance just on the way it is
designed. The designer also uses ascent, cap, mean
and base line.
Colour-
The designer use only 2 colours grey and black.
The colours that the use are simple and peaceful.
Black is used for the text and the
Grey is used jut fir the background which makes the
reader feel peaceful.

9. Typography-
The font uses a script font. The font shows the reader
that the book might be aimed for children just on the
way it is designed. The designer also uses ascent, cap,
mean and base line
Colour-
The designer 3 colours black, white and yellow.
The colours that the use are eye catching because of
the swans and the negative and positive spacing.
Yellow is the swan beak and the designer uses the
same colour for one line of text mocking bird logo
(the main part of the story), without reading the book
the reader will know that the book is about because
of the famous logo.
Black and White is the swans and some text.

10. Typography-
The font uses a script font. The font shows the reader
that the book might be aimed for children just on the
way it is designed. The designer also uses ascent, cap,
mean and base line
Colour-
The designer 3 colours black, white and yellow.
The colours that the use are eye catching because of
the swans and the negative and positive spacing.
Yellow is the swan beak and the designer uses the
same colour for one line of text mocking bird logo
(the main part of the story), without reading the book
the reader will know that the book is about because
of the famous logo.
Black and White is the swans and some text.

11. Typography-
The font uses a san serif font. The font shows the reader
that the book might be aimed for children just on the
way it is designed e.g. the elephant . The designer also
uses ascent, cap, mean and base line in some text ( by Dr.
Seuss) and the title doesn't use any.
Colour-
The designer 3 colours orange, white and bleu.
The colours that the use are eye catching because of the
way it blends in with each other, orange and blue.
White is the elephant and the text which is the main part
of the cover
Orange is the background which make the reader
cheerful
The blue is the grass which is meant to be green but
because the orange goes will with bleu it made a little
twist

12. Typography-
The font uses a san serif font and a serif font, the name
of the author is a serif and the name of the book is san
serif. The design of the cover shows the that the book
aimed for children. The designer also uses ascent, cap,
mean and base line in some text(Roald Dahl) wear as the
title doesn't use any.
Colour-
The designer a variety of colours on the cover
On Charlies coat the colour is yellow and the text is the
same colour, the designer done this because the story is
about him.

13. Typography-
The font uses a serif font. The design of the cover shows
that the book aimed for children. The designer also uses
ascent, cap, mean and base line.
Colour-
The designer a variety of colours on the cover
It is care that the designer wanted to make Roald's name
the main piece so they made it big and eye catching,.
.

14. Typography-
The font is a san serif font. The design of the cover shows
that the book aimed for children. The designer also uses
ascent, cap, mean and base line.
Colour-
The designer a variety of colours on the cover, making
the which the main image

15. Typography-
The font uses a decretive font and a serif font. The design
of the cover shows the that the book aimed for all ages
mainly 8+. The designer also uses ascent, cap, mean and
base line.
Colour-
The designer a variety of colours on the cover
The designer makes it harry potter the main imaged and
his name the main text which tell the reader that the
book is about him.