The document discusses different types of fonts including serif, sans serif, and decorative fonts. Serif fonts are generally easier to read in print due to the extra details that make letters more distinctive, while sans serif fonts are better for online reading of small text. Decorative fonts are used mainly for titles and headings rather than body text. The document also covers other typography topics like formatting text, pagination, and anti-aliasing text for readability on screens.

1. Multimedia Elements

2. ž Serif and sans serif fonts:
ž In typography, serifs are semi-structural details on the ends of
some of the strokes that make up letters and symbols. A typeface
that has serifs is called a serif typeface (or seriffed typeface). A
typeface without serifs is called sans-serif, from the French sans,
meaning “without”.
Serif Font Sans Serif
http://en.wikipedia.org/wiki/Serif

3. ž Serif and sans serif fonts:
ž Use serif for printed work
ž Serif fonts are usually easier to read than sans-serif fonts.
ž This is because the serif make the individual letters more distinctive
and easier for our brains to recognise quickly. Without the serif, the
brain has to spend longer identifying the letter because the shape is
less distinctive.
ž The commonly used convention for printed work is to use a serif font
for the body of the work. A sans-serif font is often used for headings
and captions.
ž Use sans serif for online work
ž An important exception must be made for the web. Very small serif
characters are harder to read than the equivalent sans-serif characters
because of their more complex shapes.
ž It follows that small on-screen text is better in a sans-serif font like
Verdana or Arial.
http://www.scribe.com.au/tip-w017.html

4. ž Decorative
ž Decorative fonts, also called display fonts, or title fonts, are
used mainly, as their name stand, to decorate pages.
ž They can be used as initial characters, for titles, for banners,
for posters, and in general, for type that forces the attention.
E.g. advertisement fonts, and packaging design.
ž They should not be overused in the same document, though.
Because of their strong personality, they may interact in
strange fashion.
http://www.fontmenu.com/site/decorative.html

5. ž Evocativetypography refers to a choice of typeface
that reinforces the message of the words, type that
evokes a desired response. Designers have always
been very careful about their choice of type, and I
know you have been through that process many
times. You have a definite idea of which faces would
be appropriate for different projects. You wouldn't
make a Garage Sale sign in German blackletter. You
wouldn't do a brochure for a construction company in
a delicate script.
ž From The Non-Designer's Type Book :
Insights and Techniques for Creating Professional-Level Type
by Robin Williams
Coulures

6. ž Getting your words down on 'paper' is only part of producing a document.
Just as important is making your document look good. A well-formatted
letter, report or memo is easier to read, draws attention to the most
important information, and creates a receptive and favourable impression
in the reader.
ž bold
ž italics
ž underline
ž alignment
ž indents
ž bullets
ž numbers
ž size
ž Colour
ž stroke and fill
ž headings, subheadings
ž formatting paragraphs and document

7. ž Pagination:
ž Pagination is the system by which the information on a
newspaper, bookpage, manuscript, or otherwise
handwritten, printed or displayed document is laid out.
ž In a strict sense of the word, it can mean the consecutive
numbering to indicate the proper order of the pages.
ž Pagination can also refer to the process of organizing
information on web pages. For instance, threads on a bulletin
board might be paginated such that 50 appear on each
page.
http://en.wikipedia.org/wiki/Pagination

8. Text Format Format Advantages Disadvant
Txt
Rtf
Doc
Html

9. ž Fonts can be either:
• Serif
• Sans Serif
• Decorative
Reading on screen- Sans Serif
ž Different fonts are good for different
Reading bulk amounts on paper –Serif
Headings on paper- Serif
situations
ž Fonts are files stored on individual
computers and generally don’t travel,
particularly in web design

10. ž We
anti-alias text to make it more
readable on a computer monitor