The document discusses creating a mood board and mind map that uses negative space, black and red colors, and a large image. It suggests including statistics, a picture of someone smoking, and a drawn illustration or depictive image.

1. Mood board and mind map
By Karan Singh

2. Mood board

3. Mind map
Negative space
Black and red
Large image
Use statistics
Take a picture
of a person
smoking
Draw an illustration
Depictive image