Typography refers to the visual design of letters and text. It involves selecting typefaces, font styles, sizes, and spacing. The document discusses different typography classifications including serif versus sans serif, as well as styles within each like slab serifs, clarendon, and geometric. It also explains typography anatomy with terms like ascenders, descenders, apertures, and others. Proper typography is important for graphic design to effectively communicate messages through text.

2. WHAT IS TYPOGRAPHY
?
Typography is the visual component of the written word.
A text is a sequence of words. A text stays the same no
matter how it's rendered. Consider the sentence “ I like
pizza.” I can print that text on a piece of paper is Known
as Typography. In typography, a typeface (also known
as font family) is a set of one or more fonts each
composed of glyphs that share common design features.

3. HOW TYPOGRAPHY PLAY AN IMPORTANT
IN DESIGNING.
 Typography is a major element of a design that impacts how
viewers will perceive it. To communicate with your audience
through your designs, you must know the importance of
typography in designing.
 Typography plays a major role in graphic designing. It is not
just the right combination of colors and the imagery in designs,
but also the right typeface that brings your designs to life.

4. CLASSIFICATION OF
TYPOGRAPHY ?
 In typography, a typeface (also known as font family) is a set of one or
more fonts each composed of glyphs that share common design features. Each font
of a typeface has a specific weight, style, condensation, width, slant, italicization,
ornamentation, and designer or foundry (and formerly size, in metal fonts). For
example, "ITC Garamond Bold Condensed Italic" means the bold, condensed-width,
italic version of ITC Garamond. It is a different font from "ITC Garamond
Condensed Italic" and "ITC Garamond Bold Condensed," but all are fonts within the
same typeface, "ITC Garamond." ITC Garamond is a different typeface from
"Adobe Garamond" or "Monotype Garamond.

5. CLASSIFICATION OF
TYPOGRAPHY
 Serif Type Styles Sans Serif Type Styles
Old Style Grotesque
 Transitional Square
 Neoclassical & Didone Humanistic
 Slab Geometric
 Clarendon
 Glyphic

6. SERIF STYLES:-
OLD STYLES
 This category includes the first Roman types, originally
created between the late 15th and mid 18th centuries, as well
as typefaces patterned after those designed in this earlier
period. The axis of curved strokes is normally inclined to the
left in these designs, so that weight stress is at approximately
8:00 and 2:00 o’clock. The contrast in character stroke weight
is not dramatic, and hairlines tend to be on the heavy side

7. TRANSITIONAL
 English printer and typographer John Baskerville
established this style in the mid 18th century. These
typefaces represent the transition between old style
and neoclassical designs, and incorporate some
characteristics of each. Baskerville’s work with
calendered paper and improved printing methods
(both developed by him) allowed much finer character
strokes to be reproduced and subtler character
shapes to be maintained.

8. NEOCLASSICAL & DIDONE
SERIFS
 These are typefaces created within the late 18th century, or
their direct descendants. The work of Giambattista Bodoni
epitomizes this style of type. When first released, these
typefaces were called “classical” designs. Early on, however, it
became apparent to printers that these were not updated
versions of classic type styles, but altogether new designs. As
a result their classification name was changed to “modern.”
Since the mid 20th century, they have also been classified as
neoclassical or didone. Contrast between thick and thin
strokes is abrupt and dramatic. The axis of curved strokes is
vertical, with little or no bracketing.

9. SLAB SERIFS
Slab serif typefaces became popular in the
19th century for advertising display. These
typefaces have very heavy serifs with minimal
or no bracketing. Generally, changes in stroke
weight are imperceptible. To many readers,
slab serif type styles look like sans serif
designs with the simple addition of heavy
(stroke weight) serifs.

10. CLARENDON SERIFS
 This category includes the typefaces
patterned after the Clarendon type styles
first released in the mid 19th century.
Clarendons were designed as bold faces to
accompany text composition. Their stroke
contrast is slight, and serifs tend to be short
to medium length. Later, many of these
designs were released at larger point sizes as
display types.

11. GLYPHIC SERIFS
 Typefaces in this category tend to emulate
lapidary inscriptions rather than pen-drawn text.
Contrast in stroke weight is usually at a
minimum, and the axis of curved strokes tends to
be vertical. The distinguishing feature of these
typefaces is the triangular-shaped serif design, or
a flaring of the character strokes where they
terminate

12. SANS SERIF TYPE STYLES
Grotesque Sans Serif
These are the first commercially popular sans serif
typefaces. Contrast in stroke weight is most apparent in
these styles, there is a slight “squared” quality to many
of the curves, and several designs have the “bowl and
loop” lowercase g common to Roman types. In some
cases the R has a curled leg, and the G usually has a
spur. This category also includes more modern, sans
serif designs patterned after the first grotesques.

13. SQUARE SANS SERIF
 These designs are generally based on
grotesque character traits and proportions,
but have a definite and, in some instances,
dramatic squaring of normally curved
strokes. They usually have more latitude in
character spacing than their sans serif
cousins, and tend to be limited to display
designs.

14. GEOMETRIC SANS SERIF
 Simple geometric shapes influence
the construction of these typefaces.
Strokes have the appearance of
being strict monolines and character
shapes are made up of geometric
forms. Geometric sans tend to be
less readable than grotesques.

15. EXPLA IN A LL THE A NA TOMY OF
TY PEFACES W ITH ILLUSTR A TION
 ANATOMY OF TYPE
 1.Ampersend
 2. Aperture

16. E X P L A I N A L L T H E A NA TO M Y O F
T Y P E FA C E S W I T H I L L U S T R A T I O N
 Apex:-
 Arc of stem:-
 Arm:-

17. EXPLAIN ALL THE ANATOMY OF
TYPEFACES WITH ILLUSTRATION
 Ascender:-
 Ascender Line:-
 Ascent Line:-

18. EXPLAIN ALL THE ANATOMY OF
TYPEFACES WITH ILLUSTRATION
 Ball Terminal
 Bar
 Base Line

19. TYPOGRAPHICAL EXAMPLES

20. Ans:- There Are 5 Best Tips which is useful for typefaces
like magazine etc.
1. Avoid Combinations That are Too Disparate.
2. Contrast level Should Be Normal.
3. Avoid Similar Identification
4. Use Perfect Font Type Serif & Sans Sharif
5. Brightness & Font Weight level Should Be Normal.
BASIC TIPS FOR TYPOGRAPHY