The document discusses different typography (font) styles and provides examples. It covers: 1) Four main font types - serif, sans serif, decorative, and script. Serif fonts have small lines at the end of strokes, while sans serif fonts do not. Decorative fonts are ornamental and script fonts are handwritten. 2) Typography techniques in book covers, such as using images to form words, varying text size for emphasis, and placing text over images. Color use and font styles can represent the book's mood and genre. 3) Specific examples of book covers that effectively or ineffectively use typography and design techniques to represent the book's content or theme.

1. Typography (fonts)
• Photoshop uses many fonts, aswell as most other programs,
but there are 4 main font types that are used
• These different fonts are used depending on the context of
the piece of work that you are doing, for example script would
be used when typing up a formal letter or to add a signature
No flicks or kicks at end of letters
Flicks or kicks at end of letters
Hand written style font
More of a playful font

2. Font Families
• Different fonts can have ‘families’, which means that there are
different types of that font, e.g Bold, Italic, Regular.
• There are a lot of fonts in photoshop that have font families,
for example Myriad

4. Serif
• This font is known as ‘Roman’, which is unique because of the
short lines added at the end of a stroke in a letter, these short
lines are there because of the way they were used to neaten
the end of lines that were chiseled into stone
• Serif type fonts are usually seen in magazines, e-books and
newspapers for example
• An example of this font is ‘Times New Roman’ and ‘Georgia’

5. Sans Serif
• This font is known as ‘Gothic’, which is a variation to ‘Serif’
because it doesn’t have the flicks at the end of the letters. The
word ‘Sans’ is French and means ‘without’, so therefore
means without the flicks
• Serif type fonts are usually seen in computer screens and also
in newspapers
• An example of this font is ‘Arial’ and ‘Verdana’

6. Decorative
• This font is known as ‘Display’ and ‘Ornamental’, which is
unique due to its decorative style and use of ornaments
• This font should only be used for decorative design and not for
body text
• Decorative type fonts are usually seen Advertisements due to
its eye-catching and artistic designs
• An example of this font is ‘Jokerman’ and ‘Party LET’

7. Script
• This font is a handwritten style font due to its cursive style
• The script font is used for diplomas and invitations due to its
elegance
• An example of this font is ‘Zapfino’ and ‘Bradley Hand’
• This font is based on letter forms from the 18th and 19th
century, which were used by George Shelley and George
Bickham

8. Typography Book Covers

9. I'm with the brand
• The way the text is created in this book cover is very unique as
it is using images of equipment, to then form the shape of
different letters, which then make the word ‘im with the
brand’. The typography on this book cover suggest that the
book will be very complex and well written, hence the unique
design. In the top right of the book cover there is a ‘device’
that is linked to all of the equipment, which therefore suggests
that the storyline of the book all links together in one way or
another. The two colors in the book cover contrast very well
and this therefore allows the technique to work very well.
Overall I like this book cover because it is unique the way the
letters have been formed, they have not just been typed like
all other book covers.

10. The Gettysburg Address
• The text in this image is varied in size, this is done to add
emphasis to certain words that have more meaning than
others. For example the larger text is seen first, which
therefore means it has more meaning. The text has been
placed in the image of a mans face, which represents how the
main character in the book is a male, which therefore gives
the audience a little sneak peak of part of the book. The colors
used in the book cover are very bold and strong to create a
formal feeling, the black sits nicely on the purple which is
important because it makes the white text stand out on the
two darker colors, this is because the text is a bright white
color and the background colors are dark. I think this book
cover is well made overall because of the colors used as they
work well together and the way the text has been placed
inside the image of the mans face.

11. The Great Fall
• This book cover uses a sans serif font type, which represents
how the book is not a ‘fun’ book, it has a formal synopsis. The
typography of this book is also used very well because even
though it isn't very complicated, you still gave to work your
mind to work out what the last word says, which could also
represent how the book may have a complex story line. The
colors in this book cover represent how the storyline of the
book may be very suttle because the colors used are flat and
not vibrant. The colors also suggest that the designer of the
book cover is known for vintage style designs, as the colors
depict a old themed book. Overall I am not keen on this book
cover because I am not into the vintage styled themes, I like
the modern type and bold colors like red and black.

12. Thrilling Cities
• The book cover uses a sans serif style font as there are no flicks or
kicks at the end of the letters. The way the typography works in this
image is the word ‘thrilling’ represents high rise buildings in a city,
which links to the second word ‘cities’. This is effective because it is
including the name of a book in the text, whilst being ambiguous
and representing an image to the reader. The colors used in this
advert are also very effective because the two dark colors contrast
together very well, this is also important because the main color of
each word are on a background of a different color, without this the
two words would not be visible. The colors purple and black
together create a very bold effect because It contrasts well. My
opinion on this book cover is that I like it because of the bold colors
used and the way the word ‘thrilling’ has been used to represent
text and also to represent buildings.

13. Everything is illuminated
• The text in this image is a decorative style font, which is also
scattered all over the screen, this is effective because it can be
complicated and confusing to some people to be able to read
the title of the book. This allows the audience to be able to
understand the genre of the book, which could suggest a
mystery styled synopsis. The varied text size is effective as well
because it adds emphasize onto the larger text because the
larger text is what the audience see first. The colors used in
this book are very widely used as they create a bold mood
about the book and allows the white text to stand out on the
black background. I like this book cover a lot because of the
decorative font used and also the colors, I think the colors
work very well together.

14. The ‘s Vow
• The font used in this book cover is a serif font as there are flicks on
the end of the letters. The typography in this book cover is very plain
but effective because the second word has to be worked out by
naming the animal shown. This is a way of making the book cover
unique because this technique is not used very much and so
therefore makes people remember the book cover. The typography
is also well used in this book cover because there are only 2 actual
words on the cover, this is good because it allows the audience to
focus on the image as it is the largest thing on the book cover. This
colors used in this book cover are very simple, also there are only 2
colors used, pink and black. This represents how the designer
wanted to give a simple effect to the audience so that they can
clearly understand the message. My opinion on this book cover is
that I like it because it is very plain, but it is also very effective
because of the single words used.

15. The Isobel journal
• The font used in this book cover is a decorative font, I know
this because it has a sort of painted effect to the font as it is
not in a straight line and also has different sized lines. The
typography in this book cover is well used because the title of
the book is in a larger font than the rest of the text, which
allows the audience to see the title of the book first before
anything else. The colors of this book cover are used very
effectively to represent two different moods, the darker red at
the bottom of the page represents a negative mood, then the
blue is more of a positive feeling mood, both colors are split
up by the color white. Overall I am not keen on this book
cover because the colors are very flat and the image used
doesn’t make the book cover effective to me.

16. ABCD……
• The font used in this book cover is a decorative font, I know
this because of the individual letters used to type out the
alphabet and not a word. The typography in this book cover is
very effective because it is very rare that this technique is
used, this is because not many other book covers only use
letters to form the alphabet. The letters are also made of
different shapes and colors, which is also effective because it
makes each letter unique, so that the audience have many
different things to look at on the book cover. This therefore
suggests that this book is unique because of its storyline. The
background color of this book cover is very plain, but lots of
different colors have been used on the letters, which allows
the letters to stand out and as I said before be unique. Overall
I do not really like this book cover because to me it doesn't’t
really make any sense on what it is trying to say.

17. To kill a mockinbird
• The font used in this book cover is a decorative font, I know
this because the spikey edges are unique to that font and do
not fit in with any other of the main categories of font. The
typography in this book cover is very squashed, but then the
image takes away that effect from the writing because it is
spread out over a large area of the book cover. The colors
used in this book cover are two contrasting colors because the
black is very bold on the beige background, this is effective
because it makes the text stand out more to the audience. I
like this book cover because of the font style used, I think it
fits in well with the images shown on the cover.

18. Of mice and men
• The font used in this book cover is a sans serif font, I know this
because of the style of the font. The typography on this book
cover is effective because the two words ‘mice’ and ‘men’ are
two complete opposites, which gives the audience an idea of
what the books synopsis is about. The two main words are
also in a larger font, which therefore means the audience will
see them two words first. The colors used in this book cover
are effective because they give a painted color effect as the
colors are darker in some areas and lighter in overs. In my
opinion I am not too keen on this book cover because I don’t
really like the painted effect, I prefer the bold text in book
covers.