This document analyzes and summarizes several anti-smoking posters. It discusses how each poster is effective in discouraging smoking through their visual design and messaging. The first poster uses a cartoon illustration and caption to grab attention without long text. The second replaces a mouth with cigarettes to elicit disgust. The third appeals to parental emotions by depicting an upset child who would love them more if they quit. The fourth warns about the harmful influence of smoking around babies. The fifth poster is simple text that gets its point across clearly without confusing images.

1. Why these posters work
By Karan Singh

2. • This poster make the viewer want to
read it because its not a boring poster
with a lot of text on it instead it is a
cartoonish illustration of a cigarette in a
knot and it also uses a caption saying
“you’re stronger than they are”. The
caption make the viewer believe that
they are able to stop just because of
what it says and how it looks. The
colours that are used are the similar
colours of a cigarette. This poster uses
the z effect so the first thing they want
the view it see is the illustration and
then the text and then the stop smoking
at the bottom.

3. • This poster works because it make the
viewer discussed because of he mouth in
the poster, the teeth is replaced with
cigarettes. The colours are used
throughout the poster is white, red and
black. The red represents the death and it
also uses the same lipstick colour (red). In
the word smoking the I is replaced with a
cigarette to show hummer.

4. • This poster is good because its emotional
because this poster is targeting people
with daughters (children). It shows that if
you stop your daughter will love you
more. It has an illustration of an upset
cigarette witch makes the viewer upset
from smoking and makes them realise
that they are upsetting there daughter
(children)

5. • This poster is aimed at people with
babies because when they smoke they
might be smoking around there babies
which will harm them and it’s a bad
influence to them because it’s a fact
that the baby cant speak but it learns a
lot at that age. The text on the poster
make the viewer think twice before
smoking around there baby.

6. • This poster is great because its straight
to the point not images, its just text with
a simple san serif font and it’s a black
and white poster. Its good because the
viewer will be able to read it and
understand it without trying to
understand an confusing message or
image.