2. Different types of advertising
types of advertising
Online
Print
Geurilla
Broadcast
Outdoor
Product placement
Mobile
Packaging
3. Geurilla
• Guerrilla marketing is an advertisement strategy concept designed for businesses to promote
their products or services in an unconventional way with little budget to spend. This involves
high energy and imagination focusing on grasping the attention of the public in more
personal and memorable level.
4. Product placement
• Product placement is a product which
manufacturers of goods or providers their
products by paying for them to be featured in
films and television programmes.
5. Packaging
• The wrapping material around a consumer
item that serves to contain, identify, describe,
protect, display, promote and otherwise make
the product marketable and keep it clean .
6. Outdoor
• Any advertising done outdoors that publicizes a business's products and services.
Types of outdoor advertising include billboards, bus, taxis and business vehicle .
7. Broadcast
• Broadcast is advertising on TV
• Broadcast advertising is radio and television commercials. Broadcast
media reaches a broad audience. Radio and television broadcast
marketing is known as mass marketing since national or even worldwide
audiences can be reached. Advertising is one of the components of
marketing.
8. Mobile
• Mobile advertising can take place as text or a
phone call, or banner advertisements that
appear in mobile web site, in downloaded
apps or in mobile games.
9. Online
• An online ad is a pop up used mainly by
cookies, cookies is a system and all it dose is
remembers that you searched in the history so
if you researched about trainers the cookies
will remember and automatically pop up
when you click on a website. Also they and be
on YouTube before the video there is a advert
for something.
10. print
• The print advertising is anything on a paper
for example is a leaflet, posters, flyers.
11. Design context
1. You need to know you the target customer is (how old the customer is) ( what
dose the customer look for i.e. what they like)
2. Why would the customer like the product
3. Develop a strategy. Based on the information you've now compiled about the
audience you're trying to reach and how they might view your product, you're
now ready to think about an ad strategy. Your strategy should take into account
what are commonly known as the 3 C's: Company (you), Customer (them, your
target), and Competition.
4. Strategy is a complex topic, but by focusing on the desires, strengths, and
possible future actions of the 3 players on the field (yourself, your customer, and
your competition)
13. law
• The law for an advert is what is allowed and
what is not, for example fast food adverts are
not allowed to ad children because of obesity
or say something about the product which
isn't true
14. Money
• clearly money is a must in advertising because
you might want to do a TV advert but your
money is limited so you wont be able to afford
it you might be better of doing a poster, leaflet
or billboard which will be cheaper.
15. Ethics
• Ethics is the most important feature of the advertising
industry. Though there are many benefits of advertising
but then there are some points which don’t match the
ethical norms of advertising.
• An ethical ad is the one which doesn’t lie, doesn’t
make fake or false claims and is in the limit of decency
• ethics in advertising means a set of well defined
principles which govern the ways of communication
taking place between the seller and the buyer
