This document discusses different font styles and their suitability for different purposes in a magazine. It describes sans serif fonts as commonly used for body text and being suitable for attracting a teenage audience. Serif fonts are described as classic but less versatile and more suitable for older audiences. Script fonts are seen as adding personality but being difficult to read. Display fonts are meant to draw attention, such as for mastheads. Hand lettered fonts can provide a personal touch for things like editorials and bylines. Each font style has strengths and weaknesses for different target audiences and uses.

1. Fonts
Font is a very important aspect to print products. This is because it is used to portray a particular
message to the audience and can be manipulated to suit genre and target audience aimed. Font
can help to extinguish the magazines branding and establish their house styles.
By Naomi

2. Sans Serif is one of the basic fonts that is commonly used in the body of the magazine – the
article. It is considered a new, modern font which can attract a teenage target audience due to its
sleek appearance. The clear spacing between the letters and equal width creates an appealing,
consistent look as well as being easily readable. I would use Sans serif for the article font as its
simple but effective in terms meeting our niche market of older teenagers.
Strengths:
• Popular and
commonly used
• Can be used in a
variety of areas:
headings, article,
captions etc…
• Effective in
attracting a wider
reaching audience
• More Versatile
• Variety of different
types.
Weakness’:
• Nothing fancy
about it can be too
plain depending on
TA
• Overuse can be
considered boring
• Better at small size
• Better on the
computer then print.

3. Some popular Serif Fonts
Serifs involve decorative accents on the end of their strokes that make up each character their
characteristics include the iconic decorative accents and the changes from thick to thin strokes
throughout the individual characters so the distribution is not equal. Serif is a font relatable to
older times and has a classic approach through the ages. A more mature audience would approve
of this font as is an authentic old font. Therefore, I will like be using this font as the target
audience is teenage viewers and Serif is old fashioned as opposed to modern which is what
they’d look for. In Addition, the topic of makeup won’t suit this original and classic font and so a
more modern and quirky font is required to meet our topic.
Strengths:
• A lot of choice
differing greatly
• Easy to read on
print products.
• Preferred by
older audiences.
• Been around
longer- more
reliable.
Weakness’
• Less versatile
than Sans serif
• Used less
nowadays
• More limited in
where can used –
mostly just for
bodies of text.

4. Script font is a joint font style and almost takes the similarity of hand written writing to some.
This creates a realistic and personal connotation to the text. In addition, the grace and precision of
this style of font creates a better representation of more peaceful or classic topics into musical
and tradition. In addition, can be more of a feminine and older generation target audience too as it
is like a delicate art associated with older possibly ,upmarket, women. This style can be used to
demonstrate the delicate and gentle application of makeup and suit a female audience.
Strengths:
• Very nice and appealing
to look out
• Great at attracting a
niche market of older
women
• Adds a personal touch
• Gives an illusion that it
is hand written
• Suits the classical genre
well
• Posh and upper class
feel
Weakness’
• Only used
occasionally
• Overwhelming in
huge amounts
• Can be hard to read
• Not attractive to
younger ages
• Doesn’t suit a lot of
topics
• Not versatile.

5. Display Fonts are used to draw attention and emphasize text. Used for important elements on a
magazine such as the masthead, titles and cover lines which highlight the magazine. Should be
used on every magazine at least for the masthead, an effective one preferably to brand the
magazine and make it known – display fonts can suit any genre and a wide reaching audience
depending on the style you choose as you can have an old fashioned style, a modern one, and
quirky one etc… in terms of our magazine I would choose a different abstract type to represent
our fun topic.
Strengths:
• When used sparingly
is effective
• Great in branding a
product
• Eye catching,
attracting the
audience.
• Variety of display
fonts available
• Can be manipulated
to fit any niche
market
Weakness’:
• Looks horrible if over
used
• Some styles can be
impossible to read
• Determining where to
use it can be difficult.

6. Hand Lettered font is referred as a freestyle like font and considered relatable to humans as it
gives a personal touch. This is why this style is usually used in editorials due to it being a
personal message as well as potential use in bylines as it refers to actual people so should be hand
lettered. I believe this font can be applied for quirkiness and added personality therefore can be
used within our magazine to attract the wide ranging audience.
Strengths:
• Personal touch,
audience feel more
welcome to it
• A variety of styles
to choose from
• Precise to editorial
and bylines
• Can suit any niche
market depending
on which you
choose.
Weakness’
• Only used
sparingly
• Can be difficult
to read for some