The document discusses Twitter and provides guidance on why and how businesses should use it. It asks six questions about Twitter's capabilities, such as connecting with others in your industry, getting instant access to discussions about your brand, and extending the reach of your content. The document also provides sample Twitter page layouts to help businesses understand how to structure their presence on the platform.

1. Microblog Simple Public One to many Followers Public Viral

2. Twitter In Plain English [ 2. ] Click for Footer – www.exa.com.au - 1800 09 69 69 11.45 am

3. What’s New in Twitter [ 2. ] Click for Footer – www.exa.com.au - 1800 09 69 69

7. Twitter Large Business most likely to increase activities [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

8. Why use Twitter? 6 Questions about Twitter: [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 Would you like a way to connect and network with others in your industry or others who share you views? It’s a good a tool for that. Would you like a way to get instant access to what’s being said, this minute, about your organization, people, products, or brand? It’s a good tool for that. Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest? It’s a good tool for that.

9. Why use Twitter? 6 Questions con’t [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 4) Would you like to monitor what’s being said about your customers to help them protect their brands? It’s a good tool for that. 5) Would you like to extend the reach of your thought leadership—blog posts and other content? It can be a good tool for that. 6) Would you like to promote your products and services directly to a target audience? Not such a good tool for that.. 6 Questions con’t Why use Twitter? 6 Questions con’t 11.30 am

10. Sample Twitter Pages [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

11. Twitter sample pages [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

12. Sample Twitter Pages [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

13. Sample Twitter Pages [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

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