Twitter is a social media platform launched in 2006 that allows users to post short messages called tweets. It was originally called "Twttr" and was created by Jack Dorsey as a way for people to share short bursts of information. By 2010, Twitter had 50 million tweets per day being posted and 200 million monthly active users by 2012. Businesses can use Twitter to connect with customers, gain brand exposure, and gather consumer feedback. While it has some costs associated with management and tools, Twitter can be a beneficial marketing channel if used properly for both profitable and non-profit organizations.

1. Presented By: Roger Lin and Ron Sin

2. About Twitter
∗ Created by Jack Doresy
∗ Was originally called “twttr”
∗ Twttr was changed to Twitter
∗ "...we came across the word
'twitter', and it was just
perfect. The definition was 'a
short burst of inconsequential
information,' and 'chirps from
birds'. And that's exactly what
the product was." – Jack
Dorsey

3. ∗ First ever post was made on March
21, 2006 at 9:05AM PST with the
message “just setting up my twttr”.
This is also the launch date of
Twitter.
∗ The first prototype was used
internally by Odeo employees.
∗ Final prototype released to the
public on July 15,2006.

4. ∗ Twitter was a part of Odeo
until it broke off in April
2007.
∗ In 2010, Twitter re-
launched their website
with a new design and a
new logo.

5. ∗ In 2007, Twitter usage
increased from 20,000
tweets per day to 60,000
per day.
∗ By 2010, there were 50
million tweets from users
per day.
∗ In 2012, it was announced by
Twitter that there are 200
million monthly active users.
∗ As of today, there are
340,000,00 tweets per day

6. How can a business use Twitter
∗ Can bring potential customers to
the business
∗ Current customers can interact
with the business easier
∗ Build new business relationships/
partnerships with other businesses
or customers
∗ Can advertise your business
∗ Helps drive transactions
∗ Twitter can promote your account
and tweets to their users

7. ∗ Twitter puts it “For businesses on
Twitter, conversations are like a
canvas”
∗ It helps businesses connect their
brand/ product to the right consumer
through tweets/ conversations that
are shown on Twitter.
∗ Twitter can help gather intelligence on
what customers want and need

8. B2B Vs B2C
∗ Benefits to B2B:
∗ Provides instant update of industry news, company updates
and information changes related to your industry.
∗ By following other companies in similar industry, you get to
know the changes in industry quicker, faster and able to
react simultaneously at the time it occurs.
∗ By following other companies in similar industry, you get to
know the changes in industry quicker, faster and able to
react simultaneously at the time it occurs.

9. ∗ Benefits to B2C:
∗ Helps building relationships with potential
customers and current customers
∗ Provides information about consumer
needs and wants by reading through
tweets from customers or potential
customers
∗ Helps businesses understand their
customer base or potential customers
more
∗ Customers can communicate with their
brands easier such as feedback or
complaints

10. Is Twitter beneficial for profitable and
non-profitable organization
∗ Helps raise awareness of their brand/
product/ ideas/ company/ goals/
mission
∗ Builds relationships with people with
similar interests/ goals/ wants/ needs
∗ Gain support for the company’s
mission quicker
∗ Gain followers/ consumers quicker
than traditional marketing

11. Examples of profitable and non-
profitable organization using Twitter
∗ Non-profitable organizations:
∗ American Red Cross (@redcross)
∗ Make-A-Wish (@makeawish)
∗ Charity: Water (@charitywater)
∗ Operation Smile
(@operationsmile)
∗ American Cancer Society
(@americancancer)

12. ∗ Profitable Organizations:
∗ Sony (@sony)
∗ Walmart (@walmart)
∗ Samsung (@samsungtweets)
∗ Microsoft (@microsoft)
∗ Starbucks (@starbucks)

13. Steps to setting up a Twitter Account
In Class demonstration on how to set up a Twitter
account.

14. Should businesses Protect their Tweets?
∗ Simple Answer is: YES
∗ One single tweet from an
employee that has negative
outcomes for a company can
spell disaster for that company.
∗ Many companies has specific
policies for employees that tells
them what to do and what not to
do on social media websites.

15. Twitter related Acronyms
∗ HT: Heard Through - means that you
heard it from a person offline not
through social media.
∗ MT: Modified Tweet - similar to RT but
with modifications to the original
message
∗ RT: Retweet - repeat a message from a
users tweets.
∗ PRT: Partial Retweet – please retweet
∗ DM: Direct Message – directly contact a
specific user

16. ∗ LI: LinkedIn – message or information from
LinkedIn account that is linked to Twitter
account
∗ FB: Facebook – message or information
from Facebook account that is linked to
Twitter account
∗ YT: Youtube – message or information from
Youtube account that is linked to Twitter
account
∗ @: Reply – replying to a message posted by
a user

17. ∗ Hashtag: a way of organizing your
updates for Twitter search engines
∗ #FF: Follow Friday – Where you
recommend people to follow someone
∗ Followers: Members that follows your
updates/ tweets
∗ Fail Whale: Twitter has been overloaded
or a failure has occurred
∗ Lists: Used to keep track of people and
businesses you want to stay connected
with and can be organized to the users
preferences

18. ∗ Tweet: Short 140 character max message that users post
on Twitter
∗ Twettiquette: an unwritten law of the acceptable and
polite use of Twitter
∗ Twitterer: One that uses Twitter
∗ Promoted Tweets: Tweets purchased by advertisers who
want to reach a wider group of users or to spark
engagement from their existing followers.
∗ Promoted Trends: Extension of promoted tweets but are
full-fledged products. Can be seen on the trending topics
list on Twitter.

19. ∗ Promoted Accounts: suggested
accounts that people don’t
currently follow and may find
interesting through similar
following profiles.
∗ Enhanced Profile Pages: Are
customized profile pages that
shows off what the user is or
interests.

20. Twitter analytic tools:
SocialBro:
∗Analyze, manage and
backup your tweeter data.
Paid 3rd Party dashboard that
gives you ability to filter
your search, sort your
community and discover
new potential followers.

21. ∗ Twitalyzer:
∗ In-depth Analytics
tool. Ability to
integrates data from
Rapleaf, PeerIndex
and Klout.

22. ∗ Twitonomy:
∗ Simliar to SocialBro,
it’s currently at beta
stage and free to try!

23. ∗ Crowdbooster:
∗ An analytical tool.
Instead of use metrics
and numbers for your
analytics. It uses
graphic and dots to
demonstrate your
performances.
(Twitter & Facebook)
It also provides you
recommendations on
your recent activities.

24. ∗ Follwerwonk:
∗ Free analytics tool. This
tool gives you the ability
to analyze, track and sort
your followers. In
addition, you can
compare your twitter
performance with your
competitions!

25. ∗ Topsy:
∗ Instant social insight.
Topsy gives you insight
on what is the hottest
topic happening on
social media currently
and provide search
ranking results from the
social sentiment.

26. ∗ Tweetstats:
∗ Free analytical tool that
provides summary of your
twitter performance.
∗ (Tweets per hour, month,
timeline and Reply rate)

27. ∗ TwentyFeet:
∗ Free for individuals. A tool
that helps user not only
monitoring its twitter, but
facebook, YouTube,
MySpace, bit.ly and Google
Analytics.

28. ∗ Postpost:
∗ Postpost, a web tool that
collects all your followed
people or FB friend’s posts
and converts those links
and pictures into a
newspaper format.

29. ∗ StatusPeople:
∗ Paid twitter tool.
Besides analysis and
manage, it also
provides features
like schedule tweet
& Facebook Posts,
auto feed, and
evaluations (Fakers).

30. ∗ Bit.ly:
∗ Link shorten tool. But it
also…
∗ -Ability to organize your links
∗ -Count the clicks
∗ -Multi-sharing

31. ∗ Ow.ly:
∗ URL Shorteners. Share
files and treack visits.
(Intergated in
HootSuite)

32. What are the costs associated with using
Twitter for marketing?
∗Time & Money, a company has to balance
the choices depending on its current
situation.
∗Let’s consider… social media monitoring,
strategy building, Auditing… and additional
tools.
∗-Average $2,000 to $4,000 per month if
hiring an experienced agency. (TCF)
∗-A Social Media Strategy costs average
$4,000 to $7,000 monthly. (TCF)

33. ∗ - Auditing the current strategy costs $2,000 to $10,000
(TCF)
∗ - Additional cost such as content building, blogs, press
releases, landing pages and other social media
accounts.
∗ - ProfNet, Vocus, SEO, Keyword integration, content
creation and management.

34. What are the pros and cons of buying
Twitter followers?
∗ Pros:
∗ - More followers make
businesses look more credible
and established.
(BuyMoreFans.co.uk)
∗ -Attract new customers who
had just discover the company
with trust

35. ∗ Cons:
∗ -No interactions with
followers/fans
∗ -Against the means of social
media
∗ -Purchased followers may loss
over time
∗ -Purchased followers are
created by computer system
∗ -Unethical
∗ -Actually damage the company
or owner’s image if discovered.

36. THANK YOU
Hope you all enjoyed our presentation!
Have a nice day!