Twitter can help businesses in several ways: it allows them to build their brand, engage customers through promotional activities, and identify trends and customer opinions. There are currently 7.5 million active Twitter users in Canada who use the platform almost daily. The analytics tools on Twitter Business enable companies to gain detailed insights about their audience and engagement. Many companies use Twitter to communicate with customers in real-time and increase sales.

1. TWITTER – SOCIAL MEDIA
PLATFORM
Avnish Singh
131042160
asingh481@myseneca.ca
MKM-915

2. • Twitter helps organization to build brand positioning.
• Twitter break news faster than any other sources.
• Twitter can be helpful in identifying and analysing the trends and
opinion of customers.
• Twitter helps the users to learn and opportunity to know various
industrial icons.
• Twitter gives your critics a forum which can be helpful for study and
analyse.
• Twitter can also help your brand to engage customer in different
promotional activities.
• Twitter can act as a medium for your customer to seek customer
Various value proposition of Twitter for business and personal
use.

3. 71%
49%
27% 23% 21% 20%
12% 9% 5% 5%
0%
20%
40%
60%
80%
Facebook
YouTube
Twitter
Pinterest
Google+
Instagram
Linkedin
Snapchat
Tumblr
Reddit
Source - http://canadiansinternet.com/2016-
canadian-social-media-use-online-brand-
interaction-statistics/
36%
31%
23%
15%
9%
0%
10%
20%
30%
40%
18-34 34-44 45-54 54-64 65 and
above
TWITTER PENETRATION RATE
IN CANADA BY AGE 2015
Source :
https://www.statista.com/statistics/437742/twitte
r-usage-penetration-canada-age/
Daily Usage of Twitter
3.3
4.5
5.9
7.3 7.4 7.5 7.5 7.6 7.6
2012 2013 214 2015 2016 2017 2018 2019 2020
TWITTER ACCOUNTS IN
CANADA
(IN MILLIONS)
Source :
https://www.statista.com/statistics/303875/number-
of-twitter-users-canada/
The early morning hours appear to be
the time in which tweets receive the
most clicks
Evenings and late at night are the
times when your tweets receive the
most favorites and retweets
There are currently 7.5 million active Twitter accounts in Canada
and been used almost everyday by 27% users.

4. Twitter lets you
engage your
customers.
Twitter is a
great networking
to.
Twitter will help
you refine your
brand.
Twitter is a fast way
to get the message
out.
Twitter will help you stay
on top of your industry
and/or market segment.
Everyone else is
doing it.
Why a company
should use Twitter?
Benefits for having Twitter in the social media plan

5. Tweet Activity
Tweet activity helps you
to engage with your
customers live.
It enables user to
compare the trends over
time with users
You can get detailed
insights of your audience
you are engaging with
Tweet Follower
Tweet Follower help you
to identify the interest of
followers to help interact
better.
It enables the user to
identify and segment the
followers in different
demographics
Twitter cards
•Summary Card: Title,
description, and thumbnail.
•Summary Card with Large
Image: Similar to the Summary
Card, but with a prominently-
featured image.
•App Card: A Card with a direct
download to a mobile app.
•Player Card: A Card that can
provide video/audio/media.
The analytics tools available in Twitter Business which enables the business to
get more details about their performance and audience.

6. Coca-Cola is one of the companies who are using the Twitter most extensively
and have different page for their promotion activity

7. 1. Connecting with your customers
Sending a potential customer a personal message after they’ve followed you is a great way to
increase the trust and appreciation a customer has for your business.
2. Spying on the competition
Connecting with your customers is just one part of the equation. Twitter also allows you to listen to
customer feedback and complaints they may share publicly with your competitors.
3. Keeping customers updated
The importance of keeping your customers updated. Twitter is a great tool to keep them posted on
the latest information, promotion and sales your business is having.
4. A medium of communication
Many companies uses Twitter to communicate with their customers. This is to provide close to real-
time technical support to ensure that a great customer satisfaction level is constantly maintained.
5. Increase sales using Twitter
60% of a brand’s followers are more likely to perform purchases or recommend products after
following the brand on Twitter. To make things even juicier, 50% of the followers are actually more
likely to buy or sign up for services from the brands they follow.
Twitter can be more efficient for business to customers as it can reach to the
maximum audience where as B2B requires more personal touch