A basic introduction on Twitter:
• Why people do people share?
• Twitter terminology - hashtags, #ff, & /via
• How to write a tweet
• Understanding what to tweet
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. Chris Abraham has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns
#TwitterSmarter Case Study with Martina FasanoMadalyn Sklar
Learn how musician/music blogger Martina Fasano went from learning strategies on a FREE webinar (like this), to taking Madalyn Sklar's #TwitterSmarter course, to dramatically increasing her followers, reach and getting the attention of industry leaders.
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. Chris Abraham has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns
#TwitterSmarter Case Study with Martina FasanoMadalyn Sklar
Learn how musician/music blogger Martina Fasano went from learning strategies on a FREE webinar (like this), to taking Madalyn Sklar's #TwitterSmarter course, to dramatically increasing her followers, reach and getting the attention of industry leaders.
Pinterest Marketing Survival Guide: Don't Be Left For Dead By Matt Sitala Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How To Crush It With Pinterest. PRESENTATION: Pinterest Marketing Survival Guide: Don't Be Left For Dead - Given by Matt Siltala, @Matt_Siltala - Avalaunch Media, President. #SocialPro #23A1
These slides were first delivered at #CSMDay2018 - November 8th. In this 30 minute presentation, I talk about:
* Why Twitter
* How to become an authoriTEA
* How to Build your CommuniTEA
* How to Test and Measure on Twitter.
We talk Personal Branding, Hashtags, Journalists (to get more publiciTEA), Twitter Chats, Twitter Live and Twitter Audio.
Brighton SEO 2019: How events can secure earned media, links and social buzzClaire Gamble
Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.
Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.
This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.
Tools and Techniques to Make Your Content More Interactivefrank barry
Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.
We want to be in touch with students for a lifetime so we are offering a Life time membership card for access to unlimited development “Once enrolled is life time enrolled”.
Twitter has spawned a wealth of supporing tools & services. This presentation looks at some of the best ones as well as interesting ways that brands can use Twitter to talk to consumers.
Get Listed: Easy, one time listing opportunities to boost your SEO Megan Hargroder
Social media and SEO boosting through listing optimization and claiming your profiles - presentation by Megan Hargroder for the Louisiana Bar Association in September 2014.
A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day).
Take a look at my case study for the finer details for some of my clients.
How I Hacked The Government And Got Away With ItSteven Hatfield
In this presentation I spoke about how I found an information disclosure vulnerability within a Federal CyberSecurity training website, was able to report it responsibly, and the issues that came up as I attempted to do so.
Pinterest Marketing Survival Guide: Don't Be Left For Dead By Matt Sitala Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How To Crush It With Pinterest. PRESENTATION: Pinterest Marketing Survival Guide: Don't Be Left For Dead - Given by Matt Siltala, @Matt_Siltala - Avalaunch Media, President. #SocialPro #23A1
These slides were first delivered at #CSMDay2018 - November 8th. In this 30 minute presentation, I talk about:
* Why Twitter
* How to become an authoriTEA
* How to Build your CommuniTEA
* How to Test and Measure on Twitter.
We talk Personal Branding, Hashtags, Journalists (to get more publiciTEA), Twitter Chats, Twitter Live and Twitter Audio.
Brighton SEO 2019: How events can secure earned media, links and social buzzClaire Gamble
Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.
Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.
This was presented at IMCAS (International Masters Congress on Aging Science) 2016 in Paris, France. We covered new features on various social platforms, new tools & platforms to investigate, and strategies critical to the success of your social media success.
Tools and Techniques to Make Your Content More Interactivefrank barry
Learn more about the emerging tools, technologies and techniques being used on the social web to increase the interactivity and sharability of your content.
We want to be in touch with students for a lifetime so we are offering a Life time membership card for access to unlimited development “Once enrolled is life time enrolled”.
Twitter has spawned a wealth of supporing tools & services. This presentation looks at some of the best ones as well as interesting ways that brands can use Twitter to talk to consumers.
Get Listed: Easy, one time listing opportunities to boost your SEO Megan Hargroder
Social media and SEO boosting through listing optimization and claiming your profiles - presentation by Megan Hargroder for the Louisiana Bar Association in September 2014.
A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day).
Take a look at my case study for the finer details for some of my clients.
How I Hacked The Government And Got Away With ItSteven Hatfield
In this presentation I spoke about how I found an information disclosure vulnerability within a Federal CyberSecurity training website, was able to report it responsibly, and the issues that came up as I attempted to do so.
Keep Up With The Tide - Use Twitter to Connect with Experts in K-2 - Tots & T...Diana Benner
Twitter can turn the tide in your classroom. Come learn how educators are connecting on Twitter and using it for networking inside and outside the classroom.
Trying to decided if you should join the Twitter bandwagon? This presentation is for those new to Twitter. Explore how Twitter will help you be more productive in your career with this two week approach to the Why and How of Twitter.
Twitter 101: What is Twitter? Why Twitter? Key Twitter terms to know. Getting started with Twitter.
Twitter 201: Twitter management and monitoring tools. Twitter limitations. Twitter dos and don'ts and other Twitter tips and guidelines. Twitter Resources.
Brent Williams, President of Multifamily Insiders reviews Twitter basics from multifamily operators and marketers. Presented at the 2009 AIM Conference in Denver: http://aimconf.com.
How to use Twitter (X) for educational Tweet Chats by Nadeem Khan, Teacher and Trainer from Maharashtra. The slide is a guide on conducting/participating in a tweet chat.
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
A 2014 beginner's guide to Twitter Marketing for brands and small businesses, full of hints and tips to make Twitter work for you, the Social Marketer.
Building A Company - 11 Steps For Creating A Great ProductMarcus Nelson
Startup Weekend Orange County 2015 #SWOC15
In this presentation, Marcus Nelson gives some no-nonsense advice for building a great software product.
Ever notice how successful Internet entrepreneurs keep saying that you should build your site by listening to your users -- But no one ever explains how to get user feedback and how to integrate their ideas into your business.
Here are edited excerpts:
1. Build your team
Having a team has everything to do with having more ears to listen to your audience. My personality is that I’m a social butterfly. And I’m constantly looking for the next flower to pollinate, so to speak. Not everybody is going to do that.
2. Build for speed
You start with the core that people can see and say, “Yeah, that’s good. But what would make it better is putting the layers on.” As those little requests came in, we added features.
3. start with crap
Don’t be afraid to start with a less than perfect product. Don’t be afraid of having it be too simple. The idea is just to get people using the product. Customers are going to tell you how to make it better.
4. See the site with strangers
Your friends are going to try to make you feel good. They’re not going to say the hard things. So work with strangers.
5. Offer an easy way to listen to feedback
You can’t just put a feedback button on your site and hope people will come. You have to promote it. You have to tell people you’re listening.
6. Release your beta
There’s value in letting people know that it’s not a finished product that we’re stumbling through this a little bit.
7. Have everyone on the team sell
You need to start making money. And whether you’re doing it as a bootstrapped company or you’re going after venture funding, you still need cash flow.
8. Get marquee accounts
You need to be able to show recognizable companies are using our company, creates credibility.
9. Stay lean and hungry
Do whatever you have to do to save money. Make it last.
10. Be capital efficient
Keep your day job. Don’t put yourself in a pressure situation where you have to make money right off the bat.
11. Sell, sell, sell
photo credits: https://www.flickr.com/photos/thomashawk
Social Media for B2B - How Salesforce Does SocialMarcus Nelson
This is an old deck, but you'll see exactly how we thought through our systems before setting up Salesforce's social media plans & policies. Use this as a template for your own social media marketing playbook.
Employee Enablement on Social - Brand Advocates for Influence - Best PracticesMarcus Nelson
Social Media Strategies Summit - Dallas Aug 28, 2013
Inviting and encouraging employees to use social media can be a slippery slope for businesses if they don’t think about doing it the right way. Companies often balk at enabling and empowering employees to get social, but if done correctly, employees can become the most effective brand advocates. Listen to Marcus Nelson of Addvocate as he explains the best practices and ways to enable employees to get social.
March 14th, 2013 // KANEKO // National keynote speaker Marcus Nelson shares his experiences with failure and redemption in the first event of KANEKO’s new series, in partnership with the entrepreneurship efforts of the Greater Omaha Chamber of Commerce. This will be the first of a three-part series of conversations scheduled in 2013. The series brings together exceptional speakers who will share their honest observations about the failures they have experienced and the redemptive lessons learned. Each program will highlight a national keynote speaker and a local figure who will tell their tales of failure and an academic speaker who can shed light on the psychology, sociology or science behind failure.
Future talk what happens when your entire company becomes socialMarcus Nelson
What Happens when Your Entire Company becomes Social?
WHEN: NOVEMBER 8, 2012 @ 3:30PM
SPEAKER: MARCUS NELSON
In the not too distant future, Community Management will no longer be the task of one single department. Like the Web Masters of a decade ago, these roles will be dispersed among every business unit in your company. How will this effect organizations? What tools will you need to accommodate these changes
Dreamforce 2012 -- 10 social media tips for small businessMarcus Nelson
There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction? Take away 10 tips on how we believe social can help your business in this must attend session.
Speakers:
Marcus Nelson, Addvocate
Andrew Hogg, salesforce.com
Facebook for Marketing - Bigger Opportunities AheadMarcus Nelson
Over the years we've seen trends in consumer applications open the door to much more dynamic and collaborative enterprise-class products. With profiles, feeds, file sharing, and many other social features, business-class apps will never look the same again. Join us as we discuss the vision and tactics behind Facebook marketing, as well as where the platform is going to take us. We'll also offer practical tips for marketers and Q&A time to ask the experts how you can leverage the platform to extend the reach of brand, connect to customers, and grow communities.
How to create a corporate blog that engages and informs employees and the media.
It is extremely challenging to create a company blog that interests and entertains, while it also informs and delivers a corporate message. Who will blog? Who has the time? How much will it cost to run? But building and maintaining a stellar corporate blog can be done.
Marcus Nelson, director of social media at salesforce.com, will reveal the secrets of writing different and engaging content for your company blog.
In this session, you'll learn how to:
• Master the don'ts and do's of corporate blogging
• Create a team of enthusiastic bloggers
• Make your corporate blog more social
• Generate fun and creative content
• Master pro tips: Post length, keywords, media, etc.
• Keep it interesting: Do NOT over-market your company
Klout Score - Understanding Influence, True Reach, Amplification, and NetworkMarcus Nelson
Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence.
Discussion covered:
• Understand Influence
• True Reach
• Amplification
• Network Effect
• Earning Perks
• Importance to Brands
• How Few Influence the Many
• Identifying Influencers
• Targeted Campaigns
• Brands using Klout
Twitter for business cultivating communities & maximizing engagementMarcus Nelson
This is a presentation I gave at GSMI's Social Media Strategy Summit on September 21st, 2011 in Boston:
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Crosschannel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Twitter for Business: Cultivating Communities & Maximizing EngagementMarcus Nelson
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Cross-channel marketing requires businesses to create relevant content for their subscriber base as increased relevancy will also spur increased engagement with customers online. It’s important to understand everything from how to monitor conversations to analytics that show ROI are a necessity in processing how social services have transformed the way people globally communicate and share. In this hands-on session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications.
Discussion was given at the Social Media Strategies Summit on February 8th, 2011 in San Francisco
Social Media for B2B - How Salesforce.com Does Social #et10Marcus Nelson
Here\'s how Salesforce does Social Media, including strategy, staffing, training & measuring our company\'s social engagement.
Presentation made at ExactTarget\'s Connections 2010 Conferenceon September 15, 2010.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. O hai.
@marcusnelson
Director of Social Media
@marcusnelson #twitterclass
3. Today’s Agenda
Why do people share?
Twitter is big
The basics
Establish contacts
Build your following
Best use cases
Tips from Twitter
Q&A
@marcusnelson #twitterclass
15. Twitter glossary
Tweet = a message of 140 characters or less
Retweet = the reposting of a tweet, passing it along
@username = how you address or reference someone
#hashtag = used to track topics or conversations
/via or /by = source or author of content referenced
OH = overheard
#ff = follow friday
@marcusnelson #twitterclass
16. Crafting the tweet — sending a message
@username [body of message] #hashtag
Pro tip: your message will only show up in the recipient’s stream, and those that follow
both you and your recipient. To make a message seen by all,
start message with a word or a ‘.’
@marcusnelson #twitterclass
18. Crafting the tweet — sending a direct message
D username [body of message]
Pro tip: You cannot direct (private) message someone who is not following you.
Remember also, “@” not required.
@marcusnelson #twitterclass
19. sending a direct message
D audiencemember It’s a private message silly.
You can’t see this yet.
@marcusnelson #twitterclass
20. Crafting the tweet — content post
[title of article] http://link.com /via @source #hashtag
Pro tip: leave around 20 characters for others to leave a comment in retweet
@marcusnelson #twitterclass
22. Crafting the tweet — retweeted post
RT @username: [title of article] http://link.com /via
@source #hashtag « [insert comment]
Pro tip: you can insert a comment before or after the RT. It does encourage others to
join in if you make it sound interesting (i.e. Funniest post ever!)
@marcusnelson #twitterclass
25. Finding people like you
Follow interesting people
Use Twitter’s suggested users
Follow popular/relevant #hashtags
Who do your friends follow?
Linkedin lists twitter handles
@marcusnelson #twitterclass