The document outlines key strategies for successful Instagram marketing, highlighting engagement benchmarks based on follower counts. It emphasizes the importance of likes, comments, and the optimal use of hashtags when posting. Additional resources are provided for further learning on Instagram marketing.

1. Instagram 101
for Business

2. Are you on Instagram?

3. 200 million people are

5. What does successful Instagram
marketing look like?

6. likes and
comments
37
per post per 1,000 followers

7. Your followers x 0.037
37 likes/comments per post for 1,000 followers
Benchmark
= engagement/post
19 likes/comments for 500 followers
185 likes/comments for 5,000 followers

8. Best time to post

10. Best hashtags to use

12. How many hashtags
to use

13. The
Golden
Rule
5 hashtags

14. or ...
30 hashtags?

15. :
bit.ly/instagram
mktg

17. Much more:
bit.ly/instagrammktg
Sources:
Techcrunch, Track Maven, SumAll, Dan Zarrella, Max Woolf