Big Links For £0 - BrightonSEO April 2018Laura Hogan
Who says you need to spend £££ to achieve top quality links?! You don't.... Here's my advice for getting the best links without parting with your cash, and not an infographic in sight.
Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017Laura Hogan
Search Console doesn't have to be a tool for webmasters and developers, there's plenty of data you can gain from the tool without the need for an understanding of development. Here's the quick wins you can apply to your seo strategy, straight from search console!
Utilising Search Console For Quick SEO Wins: Digital Olympus December 2017 Laura Hogan
Don't think that Search Console is only for your developers! I use it daily to come up with client strategies, here I'll show you my favourite features.
Big Links For £0 - BrightonSEO April 2018Laura Hogan
Who says you need to spend £££ to achieve top quality links?! You don't.... Here's my advice for getting the best links without parting with your cash, and not an infographic in sight.
Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017Laura Hogan
Search Console doesn't have to be a tool for webmasters and developers, there's plenty of data you can gain from the tool without the need for an understanding of development. Here's the quick wins you can apply to your seo strategy, straight from search console!
Utilising Search Console For Quick SEO Wins: Digital Olympus December 2017 Laura Hogan
Don't think that Search Console is only for your developers! I use it daily to come up with client strategies, here I'll show you my favourite features.
We want to be in touch with students for a lifetime so we are offering a Life time membership card for access to unlimited development “Once enrolled is life time enrolled”.
Selling yourself short: The value youre not reporting on from your digital pr...Laura Crimmons
Most people when they’re briefing or reporting on their Digital PR/Content Marketing activity still seem to be focussed solely on links generated. This session will cover the other value this activity adds and how you can demonstrate and leverage it for clients.
SEMrushlive - Finding the value of Digital PR beyond the linksLaura Crimmons
Digital PR is not just about links and should not be measured by this one isolated metric. Digital PR/Content Marketing can improve brand awareness, steal your competitors SERP space, drive sales and much more. In this presentation we explore what the other value is and how to measure it.
SearchLeeds 2019 - Laura Hogan - There’s Nothing Wrong With Being A Vulture –...SearchLeeds
In this talk Laura focuses on how e-commerce brands can use their competitors to their advantage: from picking up broken links, to cool UX features; there’s no doubt that your competitors are watching your every move and waiting to strike… so do it back.
Building top links through digital PR campaigns doesn't need to break the bank and you don't need to be a big company to do it. Let's explore some tried and tested tactics we use that have generated links.
Talk by Laura Hogan (JellyBean) at DRINK :// Digital 27 August 2020
Keywords Aren't Dead. Debunking SEO Myths. Brighton SEO 2016Laura Hogan
Keywords Aren't Dead, That's Bull - Debunking The Myths.
Brighton SEO September 2016 talk from Laura Hogan.
Understand the five common myths surrounding the use of keywords within SEO and just why they're wrong! From anchor text, to keyword research and URL structure; learn why keywords are as vital as ever in today's SEO strategy.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
In most instances the word Style Guide conjures thoughts of a document outlining specs on things such as logo spacing, colors, and typography – all defined for a print medium. This type of document was never intended to be translated directly to the web; but when built and maintained for the web, it can make a site more performant, improve user experience, aid in onboarding new team members, and increase design and development efficiency. In this talk, Jana Veliskova and Brian Crumley will demonstrate how to find efficiency in building front-end design systems from a living Style Guide.
What You’ll Learn
- What is a Style Guide
- What are the benefits of implementing a Style Guide
- How to audit your existing site elements
- What components can make up a Front-End Style Guide
- Challenges in Implementing Style Guides / UI Toolkits in organizations
- How to Overcome Challenges
- Implementing Style Guides / UI Toolkits / Pattern Libraries in new projects and established ones
- Examples of Style Guides created by Jana and Brian
- What resources are available for creating Style Guides
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
BrightonSEO - October 2020 - Maret Reutelingsperger - Creating Actionable Top...MaretReutelingsperge
**Creating Actionable Topic Clusters That Generate Traffic And Conversions**
Understanding your target audience and the questions they ask when going through their decision making process has become increasingly important. This talk will help you understand your visitors’ intent, review existing content to reveal any content gaps for quick wins and improve the quality of traffic to your (clients’) website by prioritising website content and focusing what you are writing about into topic clusters.
SearchLove San Diego 2019 - Vince Nero - Creating Great Content in Boring Ind...Distilled
Let's face it, not all industries are created equal. We can't all write about celebrity gossip or sports news. This session will walk the audience through several actionable tactics for ways to make great, shareable, linkable content in boring industries. Vince will show them examples of companies that have done it successfully and will also explain how they can get it shared, drive backlinks and get it ranking.
We want to be in touch with students for a lifetime so we are offering a Life time membership card for access to unlimited development “Once enrolled is life time enrolled”.
Selling yourself short: The value youre not reporting on from your digital pr...Laura Crimmons
Most people when they’re briefing or reporting on their Digital PR/Content Marketing activity still seem to be focussed solely on links generated. This session will cover the other value this activity adds and how you can demonstrate and leverage it for clients.
SEMrushlive - Finding the value of Digital PR beyond the linksLaura Crimmons
Digital PR is not just about links and should not be measured by this one isolated metric. Digital PR/Content Marketing can improve brand awareness, steal your competitors SERP space, drive sales and much more. In this presentation we explore what the other value is and how to measure it.
SearchLeeds 2019 - Laura Hogan - There’s Nothing Wrong With Being A Vulture –...SearchLeeds
In this talk Laura focuses on how e-commerce brands can use their competitors to their advantage: from picking up broken links, to cool UX features; there’s no doubt that your competitors are watching your every move and waiting to strike… so do it back.
Building top links through digital PR campaigns doesn't need to break the bank and you don't need to be a big company to do it. Let's explore some tried and tested tactics we use that have generated links.
Talk by Laura Hogan (JellyBean) at DRINK :// Digital 27 August 2020
Keywords Aren't Dead. Debunking SEO Myths. Brighton SEO 2016Laura Hogan
Keywords Aren't Dead, That's Bull - Debunking The Myths.
Brighton SEO September 2016 talk from Laura Hogan.
Understand the five common myths surrounding the use of keywords within SEO and just why they're wrong! From anchor text, to keyword research and URL structure; learn why keywords are as vital as ever in today's SEO strategy.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
Effective zero-volume keyword research and why it’s importantMark Williams-Cook
In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.
In most instances the word Style Guide conjures thoughts of a document outlining specs on things such as logo spacing, colors, and typography – all defined for a print medium. This type of document was never intended to be translated directly to the web; but when built and maintained for the web, it can make a site more performant, improve user experience, aid in onboarding new team members, and increase design and development efficiency. In this talk, Jana Veliskova and Brian Crumley will demonstrate how to find efficiency in building front-end design systems from a living Style Guide.
What You’ll Learn
- What is a Style Guide
- What are the benefits of implementing a Style Guide
- How to audit your existing site elements
- What components can make up a Front-End Style Guide
- Challenges in Implementing Style Guides / UI Toolkits in organizations
- How to Overcome Challenges
- Implementing Style Guides / UI Toolkits / Pattern Libraries in new projects and established ones
- Examples of Style Guides created by Jana and Brian
- What resources are available for creating Style Guides
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
BrightonSEO - October 2020 - Maret Reutelingsperger - Creating Actionable Top...MaretReutelingsperge
**Creating Actionable Topic Clusters That Generate Traffic And Conversions**
Understanding your target audience and the questions they ask when going through their decision making process has become increasingly important. This talk will help you understand your visitors’ intent, review existing content to reveal any content gaps for quick wins and improve the quality of traffic to your (clients’) website by prioritising website content and focusing what you are writing about into topic clusters.
SearchLove San Diego 2019 - Vince Nero - Creating Great Content in Boring Ind...Distilled
Let's face it, not all industries are created equal. We can't all write about celebrity gossip or sports news. This session will walk the audience through several actionable tactics for ways to make great, shareable, linkable content in boring industries. Vince will show them examples of companies that have done it successfully and will also explain how they can get it shared, drive backlinks and get it ranking.
Beyond Manual Outreach: Leveraging ALL Distribution Channels for your ContentAdria Saracino
They say content is king, but really, distribution is queen and she wears the pants. If you're relying solely pitching publishers via email and crossing your fingers, there are a lot of opportunities awaiting to get your content seen. Learn 43 tips that teach you how to distribute content via earned, owned, and paid media channels in order to amplify your brand and become famous.
Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribut...Distilled
Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to develop a diverse distribution mix and the tools that you can try right away back in the office.
The final in the Hart Recruitment and Training and Sweet Digital Masterclass series; learn about brand awareness and the importance of your brand presence.
Understand how to run cost effective campaigns across Facebook, Instagram and Linkedin with the latest Sweet Digital / Hart Training & Recruitment masterclass.
Small PPC Budget, No Problems - SMX London 2019Laura Hogan
Small PPC budgets naturally terrify us, but to get the best out of them it's about being efficient and using the tools we have in our arsenal to get the most from our budget.
Retaining Clients & Winning Back Their TrustLaura Hogan
Everyone makes mistakes (we're only human), but it's how we deal with them that can make the difference between losing a client and winning back their trust.
Searchlove London 2018 - Controlling branded SERPs and preventing negative pressLaura Hogan
The SERPs will always show the truth about your brand and it's not always positive. In some instances it'd be ethically wrong to manipulate this, but if you've had some old negative reviews, a scorned employee, negative seo or the likes, here's some ways to knock those rankings down and control the messaging showing for your branded serps.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
54. BRAUMGroup 54@lauralouise90 | #brightonseo
once you’ve created an up to
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use majestic to find the sites.