Hashtags are a great way to expand your reach on social media, however, most people don't understand how to use them. This presentation will help you understand how to master hashtags across social media platforms.

1. Why Hashtags Are
Important

2. UNDERSTANDING HASHTAGS
Hashtags are essentially a filing system that makes it easier for people to
find and follow brands, people, events, locations, trending topics and
promotions.
WHERE DID HASHTAGS GET THEIR
START?
Hashtags started on Twitter and
have expanded to Facebook,
Instagram, Google+ and other
search platforms. Hashtags allow
brands to track performance of
products, offers, promotions or
other trending topics across
social media.
THE POWER OF HASHTAGS
Hashtags are a powerful branding
tool for individuals and
corporations alike. Engagement can
increase as much as 100% for
individuals using hashtags and as
much as 50% for businesses.

3. Twitter Hashtags
Hashtags are a great way to categorize things. Tweets containing
hashtags get twice the engagement of tweets without hashtags.
The Sweet Spot
Tweets with 1-2 tags get better engagement than those with 3 or more tags.

4. Ig
HASHTAGS ON INSTAGRAM
Instagram is the complete
opposite of Twitter, showing that
posts with 11 or more hashtags
have the highest engagement.

5. If you want to increase
engagement, build followers and
spread the word about your page
or brand, use lots of #hashtags
on Instagram.

6. Instagram Interactions by Hashtag
This data was compiled from a user set with less than 1,000 followers

7. BIG CONCEPT:facebook
Posts without hashtags on
Facebook outperform those with
hashtags.

8. Less is More
#Too many hashtags on facebook can
actually lead to fewer interactions.
Posts with hashtags had a median viral
reach per fan of 0.80% compared to
1.30% of posts that contained no
hashtags.
THE EFFECT OF HASHTAGS ON FACEBOOK

9. 593
Average interactions per post when
using 1-2 hashtags.
188
Average number of interactions per
post when using 10+ hashtags
416
Average interactions per post when
using 3-5 hashtags.
DATA TAKEN FROM SAMPLE OF MORE THAN 200,000 BRAND POSTS TO FACEBOOK.

10. TIPS FOR SUCCESS WHEN USING HASHTAGS
Relevance
Make sure the hashtag is
relevant to the picture or
message you are trying to
promote.
Simplicity
Make sure your hashtag is
easy to spell and simple
for followers and users to
remember.
Timing
Post during a live event.
Find a way to incorporate
your hashtag into a
sporting event, concert or
other major event.
Double Check
Double check to make sure
you spelled your hashtag
correctly to ensure it
reaches the right
audience.
Other Media
Consider using hashtags on
other media platforms such
as print and TV ads to get
users to your social media
pages.
Monitor
Follow hashtags to keep
track of what’s trending.
See what competitors and
other influencers are
doing.

11. #Goodluck
REMEMEBR
Hashtags are a great way to
expand your reach and
connect with followers when
used correctly. Be mindful
of how you use hashtags
across different social
media platforms to ensure
the best results.