The document discusses social media marketing and how it relates to business. It addresses the top 10 questions marketers have about social media, including how to measure its impact, integrate platforms, improve customer engagement, find target audiences, and best utilize time for results. The presentation covers trends in social media, commonly used tools like Facebook, Twitter, YouTube and LinkedIn, and how social media has transformed marketing strategies.

1. SOCIAL MEDIA MARKETING How this relates to your business?

4. Time to TRANSFORM YOUR MARKETING MESSAGE

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21. Is Social Media a fad? [ 2. ] Click for Footer – www.exa.com.au - 1800 09 69 69 “ Social Media Revolution”

22. Trends in Social Media [ 2. ] Click for Footer – www.exa.com.au - 1800 09 69 69 Let’s take a look “live” at Google Trends 10.10 am

23. Commonly used social media tools [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

24. Other forms of Marketing Top 3 – Email, SEO and Events [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

25. Changing face of SEO Social Media intertwined [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69

26. Evolution of Marketing How the game has changed [ 3. ] Click for Footer – www.exa.com.au - 1800 09 69 69 Key concept: Successful social media campaigns are designed to do three things: 1) Acquire new customers, 2) Get existing customers to buy again, and 3) Generate referrals from both new and existing customers. Action step: Don’t lose sight of those three goals as you build your social media campaign. Plenty of distractions will arise, but you need to keep those three goals front and center.