The document discusses the role of Twitter as an evolving form of media that facilitates open communication between businesses and consumers. It addresses common myths about Twitter, such as its demographics and the misconception that it's only for young people. The text emphasizes the importance of using Twitter strategically for business success, including connecting with audiences and adapting to their needs.

1. Why bother with ?

2. "Twitter can contribute to a company’s success or it’s downfall" the very successful Tony Hsieh, CEO, Zappos, "Delivering Happiness", 2010

3. Really?

4. Twitter is one piece in the evolution of media and communication between people. Edward Harran

5. It has set a precedent: businesses and people connecting more openly is now increasingly expected Twitter in its current form will evolve from new requirements and technology.

6. Myth: Twitter is just for young people The Average Twitter User is 39.1 Years Old (And Probably A Woman) http://www.briansolis.com/2010/03/the-age-of-social-networks/

7. People are sharing their knowledge, insights and feelings online

8. "Twitter is a "water cooler", of sorts giving people a chance to take a break and chat with folks informally, about serious and not-too-serious stuff. Sometimes that’s about my work and sometimes it’s not." http://www.mpdailyfix.com/why-do-people-use-twitter/

9. Here’s what it looks like…

10. First! Easy Twitter terminology: People’s names start with @ (e.g. @BarackObama ) RT is ‘retweet’ (like forwarding an email) http:// is a website

11. "Millions use twitter for relevant /important professional news and discussion" Lorre Smith

12. Melbourne Weather "[Twitter] connects me with people, cultures, businesses, events outside of my physical world." http://www.mpdailyfix.com/why-do-people-use-twitter/

13. Selling Products on Twitter

14. Politics

15. Different industries

16. "[Twitter] encourages the free-flow of authentic self-expression, which enriches society" Eric Kim

17. Customer conversations

18. We are in the early stages of increasing transparency between organisations and people. And there’s confusion, fear & cynicism.

19. When media evolves, the transition can be scary and learning can be time consuming. Printing Press Radio TV Telephone Video Fax Computer Email

20. Twitter is a new form of media to adapt to and use. Early adopters across different industries are taking advantage of this evolving media.

21. Your organisation’s Twitter experience is unique. It's about tapping your audience. Connecting with them in a way that fits your business objectives and values .

22. And in a way that works for your organisation so you benefit rather than feeling exposed

23. It’s also having clarity about who you want to reach, how, with what information and when. And being realistic about how much time and effort you wish to invest in this channel. And learning what works and delivering value to your customers.

24. Where from here? 1. Go to www.search.twitter.com and enter one or two words and see what people are saying. For example, your: city/town or your company name or your industry name or your hobby 2. Learn more through those who use Twitter effectively 3. Gain training 4. Work with key people internally to set objectives, plan, resourcing and measures 5. Start 6. Review, learn what works, share success and evolve

25. Thanks for reading! I hope this uncovered ideas and dispelled myths. This presentation was b rought to you by Samantha Bell www.samanthabell.com.au @samanthabell1 on Twitter With input from ( Twitter usernames included so you can see other things they talk about) : Steve Hopkins @ SteveHopkins Eric Kim @ Kabaim Edward Harran @ EdwardHarran Lorre Smith @ LorreS Jan Barstad @ JanBarstad Ross Hill @ RossHill Mei Mei Fox @ MeiMeiFox