Startupyatra conducted a Twitter campaign featuring two contests aimed at increasing followers and promoting sponsors. The hashtag #iwishtobeentrepreneur gained significant traction, trending for over three days and attracting 600+ followers in just 48 hours, while #mywebsiteidea trended within 22 minutes and lasted for 4-5 days. Overall, the campaign successfully raised awareness of Startupyatra both in India and the U.S.