2. What is Twitter?
• Social Media Site
– Allows users to “Tweet” messages up to 140
characters
– Allows users to “Follow” others and receive
updates on their Tweets
11. The Twitter Dictionary
• RT: Retweet. To quote and forward someone's
message on twitter through your own
account.
• PRT: Partial Retweet / Please Retweet. In the
first sense, PRT means the RT’ed tweet has
been edited, usually to fit a username within
the character limit.
12. The Twitter Dictionary
• DM: Direct Message. DMs are Twitter’s email.
“DM me” means take the discussion private.
• @: Reply to [username]. @ can also be used
expressing ‘at,’ as in location.
• #hashtag: is used to mark keywords or topics in a
Tweet. Example: adding the hashtag before the
phrase “lifeproblems". The word is now a link to
search results for all Tweets containing
"#lifeproblems" in the message.
13. Twitter Dictionary
• Fail Whale: The image of a whale being carried
by a number of birds that appears when the
Twitter website is overloaded or has failed.
• Twittiquette: The basic rules and good
manners when sending tweets.
• Twitterer: one that twitters.
15. How a Business Uses Twitter
• Mostly B2C
– Interact with customers
– Gain feedback on products/services
– Provide customers & potential customers with
information
• Used by for-profit & not-for-profit
organizations
16.
17.
18.
19.
20. Businesses & Twitter
• Follow customers
– Not too many at first or people may think it is a
scam (I Know I do)
• This helps spread word of mouth advertising
for little to no cost to the companies (other
then the cost of employees) – perhaps use
interns
– Many companies such as The Toronto Maple Leafs
have an unpaid intern team.
21.
22. Businesses & Twitter
• Using Twitter helps builds brand awareness –
(GOOD)
• Companies can easily start following their
followers
• Check #hashtags for company feedback
– For example Rogers might notice that under the
hashtag #Rogers 99% of Tweets state frustration
with customer service
23. Businesses & Twitter
• Link all Companie Social Media Sites to the Twitter
Account
– This helps drive traffic to all sites including the companies
Facebook, Blogs, and Company Website
– Tweets can be published to more than one site, making it
easier to get information out to the public
• Tweets can be shared through Facebook, even
Facebook allows status’s from Twitter now!
• Twitter is being talked about everywhere, which means
the company has a higher chance of being recognized!
24.
25. Twitter Analytical Tools
• SocialBro is a website that companies use to
manage their followers, it helps create
statistical information. It has many useful
tools: shows what your followers are doing,
who recently has unfollowed you, it helps find
who recently started following you, it can also
send a welcome message for you.
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27. Twitter Analytical Tools
• Tweetstats:
-Exactly what it states: tells you about what is
popular during the day, how many tweets were
posted or replied to as well as recent trends
seen on Twitter.
28.
29. Twitter Analytical Tools
• TwentyFeet: A website that complies historical
data that your company will find relevant and
sends it to you daily. It then gives you the
opportunity to share it with the public.
• Postpost: This website lets you pull information
from your followers that you deem important.
For example: you want to see how many people
Tweeted about Oranges today, or perhaps your
own company name such as Apple or Siri
30. Twitter Tools
• Bit.ly and Cli.gd: Help create, share, and shorten URL
links, help create custom domain names for you as well
making it easier and faster for people to see and access
URLS when posted on social media sites
• Twitter Counter: It shows you statistics about other
Twitter accounts as well as your own. It shows
information about how many followers they have, how
many tweets have been posted about them and more.
This can be helpful when trying to track your
competitor’s followers
31.
32. Twitter Tools
• BrandTweet: shows you the top brands that
have been tweeted about each day
• Twitter Web Analytics: This helps measure the
effectiveness of your Twitter and the traffic it
sees, it also shows how many clicks you have
received
33. Resources to Help an Organization
Market Using Twitter
• Students: Using students to promote to other
students is an excellent resource as they have
much in common and trust each others opinions
• Schools: Many programs now are offered at
colleges and universities where experts in
marketing through social media, such as this
class, are offered. Employees can use this
resource to help gain more knowledge about
Twitter marketing
34. More Resources
• Facebook: As in the photo shown earlier,
companies are able to use other social media
networks to find out more information about
Twitter and what to do and what not to do
• Blogs: Many bloggers post information to those
that are unaware of how to make Twitter a
valuable asset to their company like
socialtriggers.com. This also gives information
about what is popular and even what other
companies are doing
