Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
This is about using user experiences at points of interaction –touchpoints- to understand how to achieve better outcomes from:
> Services to customers, patients, community groups;
> Roles (either job or team/group) carried out;
> Employee competence within a role;
> Employee well-being: Health & safety, and satisfaction.
While these are widely different areas, we can improve the way organisations perform and provide services to users through the use of Touchpoint Value Mapping.
This introductory presentation was given 9/29/09 at the Metrowest Chamber Women's Initiative Luncheon Sponsored by skirt! Boston.com & Middlesex Savings Bank
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
This is about using user experiences at points of interaction –touchpoints- to understand how to achieve better outcomes from:
> Services to customers, patients, community groups;
> Roles (either job or team/group) carried out;
> Employee competence within a role;
> Employee well-being: Health & safety, and satisfaction.
While these are widely different areas, we can improve the way organisations perform and provide services to users through the use of Touchpoint Value Mapping.
This introductory presentation was given 9/29/09 at the Metrowest Chamber Women's Initiative Luncheon Sponsored by skirt! Boston.com & Middlesex Savings Bank
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Part of the bi-weekly Bolin Digital advancement series, this week we look at the current and future uses of Twitter in the social media landscape. This presentation will be available in video form soon.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. This webinar will go over all the basics for using Twitter for marketing and PR, including:
-What is Twitter and why is it important
-How to use Twitter to monitor your brand and engage customers and prospects directly
-How to reach media and bloggers directly to get PR coverage for your business
-What and how to measure the results of your social media efforts
Part of the bi-weekly Bolin Digital advancement series, this week we look at the current and future uses of Twitter in the social media landscape. This presentation will be available in video form soon.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
How to Build Innovative Culture (BandT MAD Week)Derek Laney
Twice named as Forbes Magazine’s Most Innovative Company, Salesforce has one of the most dynamic company cultures in the world. They know for any forward-looking firm you’re only as good as your next idea.
So how exactly do they do it? Here Derek Laney will look at some of the features of the world’s best innovators, and talk about how you can make your business a forward-looking powerhouse of creativity and disruption.
The Ipsos Strategy Partner Group works with the top 50 clients of the firm looking ahead to identify what's next for their businesses around the world.
Attending the Contagious conference is inspiration for new client conversations.
2010 Trends in Digital Advertising (for Miami Ad School)Marci Ikeler
This is my Industry Hero presentation that I gave to Miami Ad School on 2/1/2010. It describes what I think are the major trends in successful digital marketing for 2010. It's part of a larger presentation that I'm still polishing. Please send your feedback!
A video of my presentation (about 1/2 hour long in total) can be found here:
http://vimeo.com/9296055
http://vimeo.com/9296127
http://vimeo.com/9296429
http://vimeo.com/9297001
Note: it's broken into four parts for easy viewing.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
In this new report, Engauge executives share their perspectives on the most important challenges and opportunities facing the advertising industry, revealing thought-provoking ideas about what it takes to truly engage consumers in today’s culture.
Emerging technology insights include evaluations of the most important platforms for digital marketing and what to expect from interactive TV, as well as key takeaways from the retail industry on managing convergence.
The report also features critical perspectives on important issues in contemporary culture, including privacy concerns in the social media ecosystem, and the radical reorientation of the relationship between brands and consumers.
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
The impact of social networks on the Notoriety - Case of online magazines in ...TANITOSS
"The impact of social networks on the notoriety"- Case of online magazines in Tunisia.
Mon sujet de recherche s'articule autour de la construction de la notoriété via les réseaux sociaux.
D'une part, j'ai cherché à commencer par définir les notions suivantes :
- Notoriété
- Image de marque
- Réputation
J'ai profité l'occasion de définir la réputation et l'image de marque car très souvent les
managers font souvent confusion.
Nous savons tous que la construction de la notoriété se fait par le biais des moyens classiques du
marketing (méthodes traditionnelles du marketing) en lançant des campagnes publicitaires :
- à la télévision
- à la radio
- et en Affichage urbain
- via des Insertion dans des magazines et des journaux
Avec ce type de publicité, la communication classique est faite dans un seul sens, elle est du type "TOP DOWN".
Aujourd'hui, les réseaux sociaux ont marqué leur présence, les utilisateurs se sont beaucoup familiarisés avec.
Tout le monde en parle des réseaux sociaux comme étant le nouveau marketing ou le e-marketing où la communication se fait dans les deux sens, elle est du type "BOTTOM UP".
La question qui se pose aujourd'hui est la suivante:
dans ce contexte, nous cherchons à savoir si la construction de la notoriété peut se faire ou pas via les réseaux sociaux et s'il existe ou pas un risque pouvant provenir de ces réseaux sociaux.
Pour cela nous avons fixé trois hypothèses :
Les Hypothèses sont :
Hypothèse 1: Les Réseaux Sociaux remplacent les fondements classiques du marketing dans la construction de la notoriété.
Hypothèse 2: Les Réseaux Sociaux renforcent et accélèrent la construction de la notoriété.
Hypothèse 3: Les Réseaux Sociaux peuvent affecter la notoriété d'une entreprise.
Moyennant une étude de cas nous saurons si les hypothèses sont vérifiées ou pas.
Le cas que nous avons choisis est celui des magazines en ligne en Tunisie
Nous avons constitué un échantillon de 10 magazines en ligne en Tunisie.
Nous avons rencontré les fondateurs des magazines en ligne, et nous les avons interviewé dans le but de relever des informations de qualité qui nous permettrons d'avoir une idée assez claire à propos du marketing adopté par les magazines en ligne dans le but de créer une notoriété.
Mehdi KANTAOUI
Social Media in Plastics Additives & Concentrates Market - Presented at AMI ...Eric Albee
Leveraging social media to grow companies in the plastics additives and concentrates market. We are all in an online social world and this is not going to change, only get more intense. We must adapt and adopt strategies to capitalize on this networking opportunity, and fitting it into our overall marketing strategies.
Lessons learned on Corporate Social Networks [intra.NET Reloaded 2012]Zyncro
Zyncro participated intra.NET Reloaded, Berlin 2012 as it is in one of the leading international events on the new wave of private work environments for enterprises. Our presentation
We believe that Twitter has still a long way to go to become a more friendly environment for conversation. Conversation view may not be the better answer to this need but, perhaps, it's the better than nothing and worth the try. A Buzzdetector whitepaper on Twitter ability to support conversation.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
2. Twitter is a
real-time information network
that connects you to the latest
information about what you
find interesting.
2
3. The Twitter brand is global
and defined. At its core, you’ll
find extremely focused values:
Simple, Efficient Design
Open Communication
Discovery
3
4. Twitter stands apart from its
competitors (primarily
Facebook and Google) as an
open, information network.
Twitter’s competitors are closed
networks that focus more on
connecting than discovery.
4
5. New Touchpoint #1
Twitter’s new HQ in the San
Francisco Art Deco Building.
June 2012
New HQ with major redesign
A company evolving with its users and the world
5
6. New Touchpoint #2
War and revolution.
Social media and the internet’s impact on
global events
Twitter as an open, real-time network
Tunisia, Egypt, Iran
6
9. New Touchpoint #3
Introduction of “Brand Pages.”
Allows for distinctive brand presence
on Twitter
Chief marketing officers asked, Twitter
responded
Goal is to increase user engagement
with brands
9
10. New Touchpoint #4
Tech and media blogs.
Opinions vs. Facts
Age of user reviews and opinion
New York Times vs. John Doe
10
11. New Touchpoint #5
Co-founder and Executive
Chairman of Twitter,
Jack Dorsey.
Computer engineer, entrepreneur, visionary
Product and design-driven
16 hour days
11
13. 12/14/2011
A Presentation by Dave Hennessy
Brands & Branding, Margot Wallace
Columbia College Chicago, FA ’11
13
Editor's Notes
Moving 700 employees into the 1355 Market Art Deco building in downtown San Francisco in 6 months. #Design
People now feel empowered to speak out because of the presence of social media, especially Twitter. #OpenCommunication #Discovery
Plays back to Twitter’s focus on #Discovery and #OpenCommunication
Opinion and open discussion about the Twitter brand reinforces it; Twitter is an open network that encourages open discussion and feedback.#OpenCommunication
Jack Dorsey will always be a touch point for Twitter. #Design
Jack Dorsey will always be a touch point for Twitter. #Design