Twitter began in 2006 and has since become a major social media platform used for a variety of purposes. It allows for real-time interaction and feedback on news, politics and businesses. While it provides opportunities for engagement, it also presents some challenges like misconstruing content, privacy issues, and potential impacts to reputation. Today, many businesses and organizations use Twitter to gain consumer insights and interact with various audiences.

1. Twitter As a Social Media Outlet By: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and Courtney Group 6

2. Objectives Jaime- The beginning of Twitter Dave- Twitter & PR (politics, news, businesses) Lauryn- Twitter Chat & Social Networking Kaitlyn- PR Studchat ( details) Stephanie- PR Studchat (experience)

3. The Birth of Twitter What is Twitter? Cofounders- Even Williams, Biz Stone, Jack Dorsey Twitter and News organizations

4. The Birth of Twitter II Twitter is useful when stories are in progress Twitter = easy access Who uses Twitter? ( various age groups, broader use)

5. Twitter In Politics Positives: use Twitter to interact in real time with their constituents gage public support on various bills being proposed feedback to the opposing party’s ideas. Understand minority public opinion Use to react to important speeches Negatives Content of speeches can be misconstrued Difficult to put “positive spin” on issues. Privacy issues.

6. Twitter Used In the Main Stream Media Positives Discuss current issues that are being talked about in the news in real time. Example: CNN’s Rick Sanchez Provides audience feedback- allows audience to interact with news reporters. Negatives Opinions expressed are not always that of the host. (i.e., responders are often employees.) Potentially impact reputation of company

7. How Today’s Businesses Use Twitter Positives gain valuable insight from consumers Demographics Consumer feedback How it has impacted businesses? Negatives Product vulnerability. Potential to become too focused on a specific demographic population.

8. History of Social Networking BBS- Bulletin Board System CompuServe-computer communication system ( 1970’s) AOL-”internet before the internet”

9. Social Websites Explode Friendstar, Myspace, Facebook Multiple uses for these social websites (friendship, networking, possible interviews) Twitter- the most advanced form of social networking

10. PRStudChat PRStudChat- function (Brings people together) Deirdre Breakenridge- Marketwyse Hashtags & Tweets

11. PRStudChat II What does PRStudChat have to offer? PRStudChat Event (when and where) Event Prize for the school with most participants Postive Publicity for winning school!

12. #PRStudChat Hundreds of students and professionals are able to connect all over the U.S. - participants from: NJ, NY, Fla., Ore., Ala., 409 different perspectives interesting perspectives about public relations - http://wthashtag.com/Prstudchat -1800 tweets in #PRStudchat during event Open participation in real time- able to get instant reaction and feedback to questions

13. Complications Too many responses, sometimes difficult to follow. #PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry ladies) Should have invitational access to prevent this.

14. Conclusion