2. Introducing
Presenter:
Kendal Shoobridge
Marketing Manager Exa
20 Years Internet Marketing
Experience + 10 years Advertising
Author of 3 books on Marketing

4. Reserved
New
Client

9. 4 Steps:

11. Understanding
Google

12. Search Engines
93%
3%
2%

20. Search Ranking System
•
•
•
•
Patented WebMagnet Technology
Attracts targeted leads to your site
Ranks for dozens, hundreds
& thousands of relevant
keywords
Maximises ROI
Choosing the right keyword
is critical for success

21. Purpose of a website
Why do you
have a business
website?

25. Calls to Action
Make your
“Calls to Action”
clear and bold

27. Direct web traffic to sales calls
Get enquiries from targeted,
relevant leads that want
your help now.

28. Direct traffic to email enquiries
• Make it easy to make
an enquiry
• Ask the minimum
that is needed
on forms
• Respond
quickly to
email enquiries

29. Make sure you are ready for leads
Process leads quickly
and efficiently.
These are your
future customers.

30. CONVERSION
CHAPTER PAGE

31. Content Marketing

33. Aim in a Nutshell

34. The aim is to generate lead forms

37. Value added exchange
Offer some “free” information
• You give your name
• I give you
something of value
• Make them feel
like they are a part
of a community

38. Use Facebook as social sign-in

39. Use Facebook as social sign-in

51. Need a break, questions?
Questions?
(Then 5 Minute Break)

54. Social Media Summary Video

58. What to track & improve

59. What to track & improve

60. Monitor track and improve…

62. Save Money
Online Solutions are also for:
a) Cost cutting
b) Client and staff information
c) Supporting sales

66. Sell your products online
Cost saving is huge

68. Customised Digital Solutions

69. Video Portal System

70. Job process system

71. Exa CRM system – All in One system

74. Diadora Case Study
•
•
•
•
•
•
Central Repository of Products
User Friendly Content Management System
eCommerce Website
mCommerce (Mobile product site)
Facebook Product site and
Social Media integration
“Our website’s a great source of information as well as online
shop of our customers.
I think it’s a great representation of our brand in this region.”

76. Pack & Send Case Study
A Business Franchise: they wanted a solution that
directed leads to local stores in quantity
Solution: Developed a strategy based on keyword research to attracted
the right traffic to the websites. Exa used a main website, a mobile site
and microsites to achieve these objectives.
• 12 Microsites each based on separate keyword phrases
• Mobile Site with location and product/service information
• Over 1,000+ keyword phrases ranked #1 on Google

80. Mobile Sites
Exa Client’s Mobile Solutions

81. Brand Awareness iPhone App
Exa Mobile Applications

83. In Conclusion

84. Don’t compare Apples
with Banana’s.

85. Don’t let your business
become a Dinosaur.

86. Lower the
Risk.

88. Ladelle

89. Security4Transit

91. Find out what your business needs
Free one hour
appointment to work
on YOUR digital
strategy
* Simply register for this free
consultation by completing
the Feedback form.