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Online marketing-strategies
Kendal Shoobridge, a marketing manager with 20 years of experience, presented a 4 step process for understanding search engines and Google. The presentation covered choosing keywords, calls to action, content marketing, case studies of Exa clients like Diadora and Pack & Send, and concluded by offering a free digital strategy consultation. The key points were understanding search engine ranking, using targeted keywords to attract relevant leads, having clear calls to action, and content marketing to generate lead forms.
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- 2. Introducing Presenter: Kendal Shoobridge Marketing ManagerExa 20 Years Internet Marketing Experience + 10 years Advertising Author of 3 books on Marketing
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- 20. Search Ranking System • • • • PatentedWebMagnet Technology Attracts targeted leads to your site Ranks for dozens, hundreds & thousands of relevant keywords Maximises ROI Choosing the right keyword is critical for success
- 21. Purpose of awebsite Why do you have a business website?
- 25. Calls to Action Makeyour “Calls to Action” clear and bold
- 27. Direct web trafficto sales calls Get enquiries from targeted, relevant leads that want your help now.
- 28. Direct traffic toemail enquiries • Make it easy to make an enquiry • Ask the minimum that is needed on forms • Respond quickly to email enquiries
- 29. Make sure youare ready for leads Process leads quickly and efficiently. These are your future customers.
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- 33. Aim in aNutshell
- 34. The aim isto generate lead forms
- 37. Value added exchange Offersome “free” information • You give your name • I give you something of value • Make them feel like they are a part of a community
- 38. Use Facebook associal sign-in
- 39. Use Facebook associal sign-in
- 51. Need a break,questions? Questions? (Then 5 Minute Break)
- 54. Social Media SummaryVideo
- 58. What to track& improve
- 59. What to track& improve
- 60. Monitor track andimprove…
- 62. Save Money Online Solutionsare also for: a) Cost cutting b) Client and staff information c) Supporting sales
- 66. Sell your productsonline Cost saving is huge
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- 71. Exa CRM system– All in One system
- 74. Diadora Case Study • • • • • • CentralRepository of Products User Friendly Content Management System eCommerce Website mCommerce (Mobile product site) Facebook Product site and Social Media integration “Our website’s a great source of information as well as online shop of our customers. I think it’s a great representation of our brand in this region.”
- 76. Pack & SendCase Study A Business Franchise: they wanted a solution that directed leads to local stores in quantity Solution: Developed a strategy based on keyword research to attracted the right traffic to the websites. Exa used a main website, a mobile site and microsites to achieve these objectives. • 12 Microsites each based on separate keyword phrases • Mobile Site with location and product/service information • Over 1,000+ keyword phrases ranked #1 on Google
- 80. Mobile Sites Exa Client’sMobile Solutions
- 81. Brand Awareness iPhoneApp Exa Mobile Applications
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- 84. Don’t compare Apples withBanana’s.
- 85. Don’t let yourbusiness become a Dinosaur.
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- 91. Find out whatyour business needs Free one hour appointment to work on YOUR digital strategy * Simply register for this free consultation by completing the Feedback form.