2. Twitter Basics
• Started in 2006
• Real time information network that let’s
you share and discover what’s happening
now
• Messages up to 140 characters
• Messages or ‘tweets’ are public
and searchable
3. Twitter Stats
• Has over 465,000,000 users
• Over 380 billion tweets so
far
• Over 12,000 tweets per
second during Super Bowl
4. Twitter is a great way for businesses
to:
• share their experiences and
promote various activities and
services within the business
• engage in discussions about their
products and/or services
• see success in the areas of
customer service, and gauging
feedback on recent events or
product launches
5. How do you use Twitter?
• Create an account on twitter.com
• Fill out your profile completely so
that others will know more about
you
• Use a company logo if the account
represents your business
6. Then what?
• Follow relevant accounts
• Accounts that typically have the
same goals and services as your
business
• This will help you see what others
in the industry are doing and you
find ways to stay current
7. Twitter terms
• To follow someone is to subscribe
to their messages
• A tweet is an individual message
• A DM or Direct Message is a private
message on Twitter
• RT or Retweet is to repost a
valuable message from someone
else
8. Twitter terms
• @username is a public message
directed to or about an individual
• Hashtags are represented by the
symbol # and when followed by a term
represent a topic people are tweeting
about e.g. #networking
• Shortened URLs are shortened web
addresses that help fit into your 140
characters
